Shein Outsells British Rival Asos as UK Revenue Hits $3.41 Billion
The ultra-fast fashion company said sales had been bolstered by marketing partnerships with music festivals, a pop-up shop on London’s Oxford Street and local Christmas gift events.
Letter From The Editor
News & Analysis
Introducing The BoF 500 Class of 2026
Our newest BoF 500 members reflect the shifting shape of the global fashion industry, writes Imran Amed.
Creative Class
Miuccia Prada, Marc Jacobs, Sarah Burton and Satoshi Kondo Are 2026’s BoF 500 Cover Stars
At a pivotal moment for fashion and creativity, this year’s BoF 500 cover stars are facing pivotal moments of their own.
Luxury
How Luxury Lost 50 Million Customers
Price hikes, diminished quality, growing inequality and the meaning of luxury itself were under the microscope at the FT’s Business of Luxury Summit this week as the sector struggles to recover from a downturn, writes Imran Amed.
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Creative Class
The Acts of Love Behind Milan Design Week
From a six-person ceramics studio to the chief design officer of one of the world’s biggest technology companies, Salone del Mobile remains the place where you feel the full spectrum of what design means today, writes Imran Amed.
Luxury
The Fashion Bubble, Seen From Washington, DC
From handbag spotting to hyperscalers, Imran Amed reports from Semafor World Economy on the two subjects consuming the world's most powerful CEOs and policy leaders — and what they mean for fashion.
Global Markets
Dispatches From Shanghai: Inside China’s New Luxury Landscape
On his first visit to Shanghai since before the pandemic, Imran Amed finds a market that has fundamentally changed — from status spending to stealth wealth, from megabrands to homegrown labels, from fashion focus to lifestyle emphasis — and asks, can Western brands catch up?
Retail
The Industry That Eats Its Young
Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.
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Fashion Week
The Season That Was: Signals From Fashion’s Front Lines
From the impact of the war in the Middle East to the future of Saks to the Kering conundrum, Imran Amed shares his intel and insight from the trenches of the latest ‘fashion month.’
Luxury
Can We Fix the Fashion System?
An informal survey of BoF readers reveals a glaring gap between fashion’s senior executives and frontline workers on the most critical issues facing the industry in 2026, writes Imran Amed.
Luxury
Dario Vitale’s Versace Exit: The Backstory
Vitale may not be the right fit for Prada’s Versace strategy but a healthy fashion system depends on creative renewal powered by young talent, writes Imran Amed.
Technology
Tracking Fashion Brand Performance in the Age of AI
Our new AI-powered tool, BoF Insights Brand Pulse, evaluates fashion brand performance across five dimensions — Discoverability, Identity, Value, Connection and Love — combining digital signals and consumer conversations to measure brand performance in an easy-to-use dashboard.
The News in Brief
Nike, Patagonia and Lululemon Join Group Battling Microfibre Pollution
Global environmental non-profit The Nature Conservancy has launched a new industry coalition to help apparel companies tackle microfibre pollution across their supply chains.
Meta Bans Ads From TikTok on Its Apps
The policy bars ads from ByteDance, which remains in charge of key parts of TikTok, and extends to third-party advertisers running campaigns that link to TikTok.
Gap to Use Athleta Leader’s Exit to Rebuild Slumping Brand
The departure of Athleta’s CEO for Lululemon is a chance to ‘reimagine the brand’s path forward,’ Gap Inc. CEO Richard Dickson wrote in an internal memo viewed by Bloomberg.
Harvey Nichols’ Birmingham Store Will Close in January
The department store’s Leeds and Bristol outlets will be converted to the Flannels brand in a shake-up under Mike Ashley’s Frasers Group, which purchased the chain when it was put into administration in mid-August.
Zankov Appoints Its First CEO
Jack Tobin is joining Diane von Furstenberg artistic director Henry Zankov’s namesake label as CEO and part owner.
LVMH, Kering Update Model Safety Guidelines
Nearly a decade since the luxury groups first published a charter of model protections, they are introducing new measures to protect those working in the industry.
Lululemon Hires Athleta Head in Management Shakeup
Maggie Gauger is joining Lululemon as chief product officer as new CEO Heidi O’Neill looks to revive sales.