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For Beauty Brands, When Does Nostalgia Get Old?

Urban Decay’s recent eyeshadow relaunch shows that a product revival can spur business momentum — the question is, how far?


Department Stores Need Fragrance. Is the Feeling Mutual?

Memo Paris’s Harrods-exclusive launch with Giles Deacon underscores why fragrance remains a vital experiential anchor amid broader retail disruption.


How Luxury Lost 50 Million Customers

Price hikes, diminished quality, growing inequality and the meaning of luxury itself were under the microscope at the FT’s Business of Luxury Summit this week as the sector struggles to recover from a downturn, writes Imran Amed.


What’s Behind Niche Perfume’s Culinary Turn

Desire for more refined niche fragrances and addictive ‘gourmand’ ingredients has led to the arrival of brands like Moëhr, which takes its scent cues from haute cuisine.


The Ordinary’s Stunts Are Getting Bolder. How Far Can They Go?

The Estée Lauder-owned skincare brand is staging immersive, local pop-ups all over the world. Its newest, in New York, may be one of its most audacious yet.


BoF Professional Masterclass | The New Hype Playbook: From Drops to Stories

Watch on demand a BoF Professional Masterclass on “The New Hype Playbook: From Drops to Stories” which unpacks how brands cultivate hype through community-based storytelling, the role of hero products, and intimate retail experiences that turn customers into believers.


Can a Beauty Brand Stretch From Gen X to Z?

In a market of increasingly segmented shoppers, legacy labels like Olay and Covergirl are rethinking what it means to be a multigenerational beauty brand.


Can Beauty’s ‘Limited-Edition’ Launch Strategy Last?

Membership-based fragrance label Ffern is opening its orders to the general public for the first time, as other beauty brands jump in on the product-drop experiment.


Dries Van Noten’s Next Act

There is no such thing as retirement for the Belgian designer. With his new Venice foundation, he’s blossoming professionally and personally under the influence of La Serenissima.


BoF Professional Masterclass | How to Build a Forever Beauty Brand

Join us for our next BoF Professional Masterclass on Wednesday, May 6, at 17:00 BST / 12:00 EST as case study Daniela Morosini and a panel of experts unpack customer clarity and creating product differentiation to build a long-lasting beauty label.


The Acts of Love Behind Milan Design Week

From a six-person ceramics studio to the chief design officer of one of the world’s biggest technology companies, Salone del Mobile remains the place where you feel the full spectrum of what design means today, writes Imran Amed.


Exclusive: Birkenstock Launches Nail Polish

On the heels of record revenue and deeper ties into runway fashion spaces, the 250-year-old brand is taking deeper steps into the personal care space.