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How Dwayne Johnson Made a Skincare Brand Men Actually Buy

The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.

How Dwayne Johnson Made a Skincare Brand Men Actually Buy

The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.


The Season That Was: Signals From Fashion’s Front Lines

From the impact of the war in the Middle East to the future of Saks to the Kering conundrum, Imran Amed shares his intel and insight from the trenches of the latest ‘fashion month.’

The Season That Was: Signals From Fashion’s Front Lines

From the impact of the war in the Middle East to the future of Saks to the Kering conundrum, Imran Amed shares his intel and insight from the trenches of the latest ‘fashion month.’


Can Mikayla Nogueira Sell Fragrance, Too?

The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.

Can Mikayla Nogueira Sell Fragrance, Too?

The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.


The Top 10 Shows of the Season

BoF’s editors pick the best shows from the Autumn/Winter 2026 fashion season.

The Top 10 Shows of the Season

BoF’s editors pick the best shows from the Autumn/Winter 2026 fashion season.


Fashion and the Forces of Nature

Nadège Vanhée at Hermès, Nicolas Ghesquière at Louis Vuitton and Miuccia Prada at Miu Miu all engaged with the natural world this season. Plus, what to make of Pierpaolo Piccioli’s sophomore show for Balenciaga.

Fashion and the Forces of Nature

Nadège Vanhée at Hermès, Nicolas Ghesquière at Louis Vuitton and Miuccia Prada at Miu Miu all engaged with the natural world this season. Plus, what to make of Pierpaolo Piccioli’s sophomore show for Balenciaga.


Paris Day Nine: Us and the Elements

The interplay between bodies and the world was a common thread at Louis Vuitton and Miu Miu, but Nicolas Ghesquière and Miuccia Prada took things in different directions, reports Angelo Flaccavento.

Paris Day Nine: Us and the Elements

The interplay between bodies and the world was a common thread at Louis Vuitton and Miu Miu, but Nicolas Ghesquière and Miuccia Prada took things in different directions, reports Angelo Flaccavento.


The Caterpillar and the Butterfly: Mythmaking at Chanel

Matthieu Blazy’s never-ending research into Gabrielle Chanel’s words and deeds powered another spectacular, varied collection of looks that both ‘crawl’ and ‘fly.’

The Caterpillar and the Butterfly: Mythmaking at Chanel

Matthieu Blazy’s never-ending research into Gabrielle Chanel’s words and deeds powered another spectacular, varied collection of looks that both ‘crawl’ and ‘fly.’


Paris Day Eight: Function and Fiction

The tension between function and fiction ran through collections from Gabriela Hearst, Chanel and more on the eighth day of Paris Fashion Week, reports Angelo Flacaavento.

Paris Day Eight: Function and Fiction

The tension between function and fiction ran through collections from Gabriela Hearst, Chanel and more on the eighth day of Paris Fashion Week, reports Angelo Flacaavento.


BoF Professional Masterclass | The State of Fashion 2026

Join us on Tuesday, March 17 at 15:00 GMT / 10:00 EST for the next BoF Professional Masterclass on The State of Fashion 2026.

BoF Professional Masterclass | The State of Fashion 2026

Join us on Tuesday, March 17 at 15:00 GMT / 10:00 EST for the next BoF Professional Masterclass on The State of Fashion 2026.


Man Meets Machine, Craft Meets Computer

Junya Watanabe, Issey Miyake and Loewe push technical boundaries; Michael Rider’s Celine adds a human grace note.

Man Meets Machine, Craft Meets Computer

Junya Watanabe, Issey Miyake and Loewe push technical boundaries; Michael Rider’s Celine adds a human grace note.


Stefano Gallici’s Ann Demeulemeester Revival Is on the Right Track

Sales at the cult Belgian label grew 40 percent last year. Owner Claudio Antonioli is betting on pre-collections and new stores to keep up the momentum.

Stefano Gallici’s Ann Demeulemeester Revival Is on the Right Track

Sales at the cult Belgian label grew 40 percent last year. Owner Claudio Antonioli is betting on pre-collections and new stores to keep up the momentum.


Paris Day Six: Strategy or Intuition?

From Junya Watanabe and Celine to Hermès and Balenciaga, a duel between instinct and planning played out on the runways on the sixth day of Paris fashion week, writes Angelo Flacccavento.

Paris Day Six: Strategy or Intuition?

From Junya Watanabe and Celine to Hermès and Balenciaga, a duel between instinct and planning played out on the runways on the sixth day of Paris fashion week, writes Angelo Flacccavento.