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The Rise of Challenger Brands as Beacons of Exclusivity

“If-you-know-you-know” recognition from other insiders is growing in importance, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’

The Rise of Challenger Brands as Beacons of Exclusivity

“If-you-know-you-know” recognition from other insiders is growing in importance, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’


BoF Professional Masterclass | Face to Face With Luxury Clients

Join us for our next BoF Professional Masterclass on Tuesday, July 21, at 15:00 BST / 10:00 EDT as BoF’s founder and chief executive Imran Amed and McKinsey & Company's senior partner Gemma D’Auria unpack insights on what luxury customers want today from our latest State of Fashion report.

BoF Professional Masterclass | Face to Face With Luxury Clients

Join us for our next BoF Professional Masterclass on Tuesday, July 21, at 15:00 BST / 10:00 EDT as BoF’s founder and chief executive Imran Amed and McKinsey & Company's senior partner Gemma D’Auria unpack insights on what luxury customers want today from our latest State of Fashion report.


Who Is Using AI Assistants for Luxury Shopping?

Algorithms are increasingly shaping how luxury clients shop, redefining their relationships with brands, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’

Who Is Using AI Assistants for Luxury Shopping?

Algorithms are increasingly shaping how luxury clients shop, redefining their relationships with brands, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’


How To Make a Celebrity Fragrance Last Forever

As the world's best-selling celebrity fragrance, White Diamonds, celebrates its 35th anniversary, Revlon and the Elizabeth Taylor estate are angling towards a younger consumer.

How To Make a Celebrity Fragrance Last Forever

As the world's best-selling celebrity fragrance, White Diamonds, celebrates its 35th anniversary, Revlon and the Elizabeth Taylor estate are angling towards a younger consumer.


Secondhand Chic: Resale’s Appeal to Wealthy Clients

Higher-spending luxury clients, not budget-conscious consumers, are the most engaged secondhand shoppers, according to BoF Insights and McKinsey.

Secondhand Chic: Resale’s Appeal to Wealthy Clients

Higher-spending luxury clients, not budget-conscious consumers, are the most engaged secondhand shoppers, according to BoF Insights and McKinsey.


Why Brand Experiences Are Redefining Luxury

Luxury value is increasingly measured through the access, moments and memories linked to a brand, according to BoF Insights and McKinsey’s latest report.

Why Brand Experiences Are Redefining Luxury

Luxury value is increasingly measured through the access, moments and memories linked to a brand, according to BoF Insights and McKinsey’s latest report.


Urban Jürgensen: Introducing Elite Watchmaking to New Audiences

Chief executive Alex Rosenfield explains in 'Face to Face With Luxury Clients' how the historic, ultra-high-end watchmaker is engaging lifestyle customers and the next generation of ‘gearheads’ with a Timothée Chalamet tie-up and a fresh approach to community building while bypassing traditional retail.

Urban Jürgensen: Introducing Elite Watchmaking to New Audiences

Chief executive Alex Rosenfield explains in 'Face to Face With Luxury Clients' how the historic, ultra-high-end watchmaker is engaging lifestyle customers and the next generation of ‘gearheads’ with a Timothée Chalamet tie-up and a fresh approach to community building while bypassing traditional retail.


Jessica McCormack: How a Challenger Is Seizing the Jewellery Opportunity

The London-based independent jewellery label, which sells high-end pieces for everyday wear, has boosted sales by leveraging jewellery as a means of self expression. Chief executive Leonie Brantberg details in our latest report ‘Face to Face With Luxury Clients’ the brand’s strategy and expansion plans.

Jessica McCormack: How a Challenger Is Seizing the Jewellery Opportunity

The London-based independent jewellery label, which sells high-end pieces for everyday wear, has boosted sales by leveraging jewellery as a means of self expression. Chief executive Leonie Brantberg details in our latest report ‘Face to Face With Luxury Clients’ the brand’s strategy and expansion plans.


Luxury Clients Want Meaning More Than Status

The era of buying luxury purely for status and visibility is giving way to something more personal, centred on identity, connection and self-expression, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’

Luxury Clients Want Meaning More Than Status

The era of buying luxury purely for status and visibility is giving way to something more personal, centred on identity, connection and self-expression, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’


Icicle: Capturing Interest in Chinese Brands

Executive president Louise Xu explains how the Shanghai-based quiet luxury label is tapping rising interest in Chinese brands, its novel retail concept and the differences between Chinese and Western consumers.

Icicle: Capturing Interest in Chinese Brands

Executive president Louise Xu explains how the Shanghai-based quiet luxury label is tapping rising interest in Chinese brands, its novel retail concept and the differences between Chinese and Western consumers.


Chanel’s Bruno Pavlovsky on Reengineering an Iconic Brand

Chanel’s president of fashion, Bruno Pavlovsky, explains in our latest report ‘Face to Face With Luxury Clients’ how the French megabrand has reignited customer excitement and sales growth since onboarding a new artistic director last year.

Chanel’s Bruno Pavlovsky on Reengineering an Iconic Brand

Chanel’s president of fashion, Bruno Pavlovsky, explains in our latest report ‘Face to Face With Luxury Clients’ how the French megabrand has reignited customer excitement and sales growth since onboarding a new artistic director last year.


Face to Face With Luxury Clients

After a prolonged slowdown, luxury is gradually returning to growth, led by the US and China. Drawing on a survey of more than 2,000 clients and dozens of interviews across both markets, The Business of Fashion and McKinsey & Company find in the latest edition in our State of Fashion series a base of customers with increasingly distinct local preferences that nonetheless share an overarching desire for emotional connection.

Face to Face With Luxury Clients

After a prolonged slowdown, luxury is gradually returning to growth, led by the US and China. Drawing on a survey of more than 2,000 clients and dozens of interviews across both markets, The Business of Fashion and McKinsey & Company find in the latest edition in our State of Fashion series a base of customers with increasingly distinct local preferences that nonetheless share an overarching desire for emotional connection.