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Luxury

How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

New York Fashion Week’s Identity Crisis

New York’s runways were once the industry’s ultimate marketing platform. Many brands are realising there are other ways to reach customers — with a better ROI.

New York Fashion Week’s Identity Crisis

New York’s runways were once the industry’s ultimate marketing platform. Many brands are realising there are other ways to reach customers — with a better ROI.


What European Luxury Can Learn From American Fashion

American brands have recaptured the zeitgeist — and market share — as Europe’s luxury slump persists. As the sector’s biggest names plot a comeback, there may be lessons to take from across the pond.

What European Luxury Can Learn From American Fashion

American brands have recaptured the zeitgeist — and market share — as Europe’s luxury slump persists. As the sector’s biggest names plot a comeback, there may be lessons to take from across the pond.


Hermès CEO: Couture Plans Are ‘Moving Forward’

The French leather goods powerhouse is building out a dedicated couture workshop, as part of a push that would reinforce the brand’s artisanal know-how and top-end positioning.

Hermès CEO: Couture Plans Are ‘Moving Forward’

The French leather goods powerhouse is building out a dedicated couture workshop, as part of a push that would reinforce the brand’s artisanal know-how and top-end positioning.


Opinion: In Defence of Fakes

We’re entering a world where copying isn’t only a compliment, it’s a form of creativity all on its own, argued Felix Salmon.

Opinion: In Defence of Fakes

We’re entering a world where copying isn’t only a compliment, it’s a form of creativity all on its own, argued Felix Salmon.


Opinion: Can the Female Gaze Save Fashion?

Centring women is the key to creating garments they actually want to buy, writes Sarah Richardson.

Opinion: Can the Female Gaze Save Fashion?

Centring women is the key to creating garments they actually want to buy, writes Sarah Richardson.


For Swatch, the Clock Is Ticking on Strategy Overhaul

Once a global pioneer thanks to its affordable, tech-forward ​plastic watches of the ⁠1980s, the watchmaker has failed to rekindle innovation since the 2010 death of founder Nicolas Hayek.

For Swatch, the Clock Is Ticking on Strategy Overhaul

Once a global pioneer thanks to its affordable, tech-forward ​plastic watches of the ⁠1980s, the watchmaker has failed to rekindle innovation since the 2010 death of founder Nicolas Hayek.


Will the Kering Hope Trade Hold Up?

In this week’s High Margin newsletter: Kering shares pop off again as its sales decline slows — despite a lack of clarity on Gucci’s next steps.

Will the Kering Hope Trade Hold Up?

In this week’s High Margin newsletter: Kering shares pop off again as its sales decline slows — despite a lack of clarity on Gucci’s next steps.


Kering Pledges Return to Growth Despite Sweeping Store Closures

The French luxury conglomerate’s quarterly sales fell less than expected ahead of Demna’s high-stakes Gucci debut.

Kering Pledges Return to Growth Despite Sweeping Store Closures

The French luxury conglomerate’s quarterly sales fell less than expected ahead of Demna’s high-stakes Gucci debut.


Swatch Gets Bullish as Activist Pushes for Change

The Swiss watch giant's recent results surprised with an upbeat outlook at a moment when the family in control of the brand is resisting an investor campaign.

Swatch Gets Bullish as Activist Pushes for Change

The Swiss watch giant's recent results surprised with an upbeat outlook at a moment when the family in control of the brand is resisting an investor campaign.


This Week: Another Tough Quarter for Kering

Kering’s latest earnings report will likely show another steep sales decline at its largest brand. Plus, New York Fashion Week begins.

This Week: Another Tough Quarter for Kering

Kering’s latest earnings report will likely show another steep sales decline at its largest brand. Plus, New York Fashion Week begins.


The BoF Podcast | Ask Imran Anything: Luxury’s Flop Era, Global Market Dynamics, Fashion Careers and More

In the BoF Podcast’s first-ever Ask Me Anything episode, Imran Amed responds to listeners’ questions.

The BoF Podcast | Ask Imran Anything: Luxury’s Flop Era, Global Market Dynamics, Fashion Careers and More

In the BoF Podcast’s first-ever Ask Me Anything episode, Imran Amed responds to listeners’ questions.


Pieter Mulier to Design Versace, Prada Group Confirms

The outgoing Alaïa designer and long-time lieutenant of Prada co-creative director Raf Simons will be tasked with revitalising Prada Group’s new acquisition, following the ouster of Dario Vitale in December.

Pieter Mulier to Design Versace, Prada Group Confirms

The outgoing Alaïa designer and long-time lieutenant of Prada co-creative director Raf Simons will be tasked with revitalising Prada Group’s new acquisition, following the ouster of Dario Vitale in December.