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Luxury

LVMH’s Zenith Embarks on 3-Year Overhaul, May Shed Hundreds of Staff

The watchmaker, which aims to move upmarket, will close stores and discontinue collections in a bid to stem losses before reemerging in 2029.


Luxury

Why Did Chanel Invest in Mid-Tier Watchmaker Ebel?

Chanel joined independent watchmaker F.P. Journe in the $66.5 million purchase of the Swiss brand, a big bet as mid-range watches are hardest hit by an industry slump.


Watches

A $60 Casio Watch Is a New Political Status Symbol in Thailand

Casio watches gifted by Thailand’s Prime Minister Anutin Charnvirakul to cabinet ministers, senior bureaucrats and political allies have become a badge of proximity to power.


Luxury

Why Audemars Piguet Is Pushing Into High Jewellery

The privately-owned Swiss watchmaker is hiring gemologists to bulk up expertise in high jewellery — and is unveiling its latest collection in Paris.


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Luxury

Patek Philippe Is Not for Sale, Says Owner Thierry Stern

The owner and president of one of the biggest names in Swiss watchmaking said he plans to hand the multibillion-dollar business to his two sons.


Luxury

Inside De Beers London’s Plan to Rebrand Itself — and Diamonds

A cabochon-cut stone resembling a water droplet, recently introduced by De Beers London, is an unusual look for a diamond. CEO Emmanuelle Nodale sat down with BoF to explain how it fits into a sweeping rebranding strategy.


Luxury

Why Watch Brands Like Hublot Are Eyeing Art

An inflated dog balloon watch – Hublot’s tie-up with Jeff Koons unveiled this week – reflects the brand’s attempt to expand beyond sports and marks the industry’s increasing embrace of art.


Luxury

At Geneva Watch Days, Brands Fret About Fate of Suppliers

An industry temperature check in Geneva showed executives concerned about component suppliers as the polarisation of the Swiss watchmaking sector deepens.


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Luxury

Luxury Watchmakers Say Gen-Z Buying Trends Call for Bold Changes

The luxury watch industry needs bigger, bolder innovation and ideas to lure new customers as it hits the limits of its well-worn strategy of boosting revenue with ever-pricier offerings.


Luxury

Why Watchmakers Should Pay Attention to Gen Z

The digitally native generation has been pulled in by nostalgia for vintage mechanical watches, especially unusual designs, but can traditional watchmakers leverage the attention?


Luxury

How Value Became Watchmaking’s Biggest Trend

As the boom in trophy timepieces cools, a new generation of enthusiasts is fuelling demand for accessible watches that deliver strong design, quality and heritage, made by brands ranging from Casio to Tissot.


Luxury

Is State Aid the Swiss Watchmaking Sector’s Fig Leaf?

Switzerland’s support for watchmaker jobs has been extended another year, but a wider structural problem looms.