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Luxury

Is State Aid the Swiss Watchmaking Sector’s Fig Leaf?

Switzerland’s support for watchmaker jobs has been extended another year, but a wider structural problem looms.

Luxury

Is State Aid the Swiss Watchmaking Sector’s Fig Leaf?

Switzerland’s support for watchmaker jobs has been extended another year, but a wider structural problem looms.


Luxury

Urban Jürgensen: Introducing Elite Watchmaking to New Audiences

Chief executive Alex Rosenfield explains in 'Face to Face With Luxury Clients' how the historic, ultra-high-end watchmaker is engaging lifestyle customers and the next generation of ‘gearheads’ with a Timothée Chalamet tie-up and a fresh approach to community building while bypassing traditional retail.

Luxury

Urban Jürgensen: Introducing Elite Watchmaking to New Audiences

Chief executive Alex Rosenfield explains in 'Face to Face With Luxury Clients' how the historic, ultra-high-end watchmaker is engaging lifestyle customers and the next generation of ‘gearheads’ with a Timothée Chalamet tie-up and a fresh approach to community building while bypassing traditional retail.


Luxury

Face to Face With Luxury Clients

After a prolonged slowdown, luxury is gradually returning to growth, led by the US and China. Drawing on a survey of more than 2,000 clients and dozens of interviews across both markets, The Business of Fashion and McKinsey & Company find in the latest edition in our State of Fashion series a base of customers with increasingly distinct local preferences that nonetheless share an overarching desire for emotional connection.

Luxury

Face to Face With Luxury Clients

After a prolonged slowdown, luxury is gradually returning to growth, led by the US and China. Drawing on a survey of more than 2,000 clients and dozens of interviews across both markets, The Business of Fashion and McKinsey & Company find in the latest edition in our State of Fashion series a base of customers with increasingly distinct local preferences that nonetheless share an overarching desire for emotional connection.


Luxury

The Debrief | Inside The Swatch x Audemars Piguet Global Frenzy

As Swatch and Audemars Piguet sparked a global retail frenzy over the weekend with a $400 plastic pocket watch, BoF’s Cathaleen Chen and Mimosa Spencer dissect whether high-low collaborations democratise luxury or dilute brand equity in an industry built on exclusivity.

Luxury

The Debrief | Inside The Swatch x Audemars Piguet Global Frenzy

As Swatch and Audemars Piguet sparked a global retail frenzy over the weekend with a $400 plastic pocket watch, BoF’s Cathaleen Chen and Mimosa Spencer dissect whether high-low collaborations democratise luxury or dilute brand equity in an industry built on exclusivity.


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Luxury

Did a Chaotic Drop Damage Swatch’s Audemars Piguet Collaboration?

Robin Swithinbank assesses resale prices and brand risk after the Swiss watch group cancelled the launch of the Royal Pop pocket watch.

Luxury

Did a Chaotic Drop Damage Swatch’s Audemars Piguet Collaboration?

Robin Swithinbank assesses resale prices and brand risk after the Swiss watch group cancelled the launch of the Royal Pop pocket watch.


Luxury

How Swatch and Audemars Piguet Defied Collaboration Fatigue

The right mix of novelty, accessibility and scarcity helped the tie-up break through the noise and go viral, even boosting Swatch’s share price.

Luxury

How Swatch and Audemars Piguet Defied Collaboration Fatigue

The right mix of novelty, accessibility and scarcity helped the tie-up break through the noise and go viral, even boosting Swatch’s share price.


Luxury

Can a Buzzy Audemars Piguet Tie-Up Boost Swatch?

As fans camp out in front of stores for the 'Royal Pop' collaboration, analysts weigh in on the collaboration’s potential.

Luxury

Can a Buzzy Audemars Piguet Tie-Up Boost Swatch?

As fans camp out in front of stores for the 'Royal Pop' collaboration, analysts weigh in on the collaboration’s potential.


Luxury

Gen Z Can’t Get Enough of Teensy ‘Grandma Watches’

Driven by the secondary market and a new generation of female collectors, heritage brands are pivoting to sub-34mm designs to capture a market that values personal style over traditional horological bulk.

Luxury

Gen Z Can’t Get Enough of Teensy ‘Grandma Watches’

Driven by the secondary market and a new generation of female collectors, heritage brands are pivoting to sub-34mm designs to capture a market that values personal style over traditional horological bulk.


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Luxury

What Watch CEOs Said in Geneva

In his latest briefing, watch industry expert Robin Swithinbank reports back from the Watches and Wonders fair. Plus, dissecting the latest Swiss watch export figures.

Luxury

What Watch CEOs Said in Geneva

In his latest briefing, watch industry expert Robin Swithinbank reports back from the Watches and Wonders fair. Plus, dissecting the latest Swiss watch export figures.


Luxury

Timothée Chalamet Invests in Historic Danish Watchmaker Urban Jürgensen

The actor will work as creative advisor to the family-owned brand while taking a minority investment, marking his first partnership role in a company.

Luxury

Timothée Chalamet Invests in Historic Danish Watchmaker Urban Jürgensen

The actor will work as creative advisor to the family-owned brand while taking a minority investment, marking his first partnership role in a company.


Luxury

Watches & Wonders: Who’s Here, Who’s Not and What to Expect

In his latest briefing, watches expert Robin Swithinbank takes the temperature as the Swiss watchmaking industry kicks off Geneva Watch Week. Audemars Piguet’s return, heavyweight no-shows, the mood amongst CEOs and more.

Luxury

Watches & Wonders: Who’s Here, Who’s Not and What to Expect

In his latest briefing, watches expert Robin Swithinbank takes the temperature as the Swiss watchmaking industry kicks off Geneva Watch Week. Audemars Piguet’s return, heavyweight no-shows, the mood amongst CEOs and more.


Luxury

How to Bring Back a Beloved Watchmaker: The Resurrection of Universal Genève

Breitling CEO Georges Kern wanted to add more to his company’s offering to satisfy its private equity ownership. So he dug into history to find one of the watch collecting community’s favourite lost brands.

Luxury

How to Bring Back a Beloved Watchmaker: The Resurrection of Universal Genève

Breitling CEO Georges Kern wanted to add more to his company’s offering to satisfy its private equity ownership. So he dug into history to find one of the watch collecting community’s favourite lost brands.