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Luxury

At Geneva Watch Days, Brands Fret About Fate of Suppliers

An industry temperature check in Geneva showed executives concerned about component suppliers as the polarisation of the Swiss watchmaking sector deepens.

Luxury

At Geneva Watch Days, Brands Fret About Fate of Suppliers

An industry temperature check in Geneva showed executives concerned about component suppliers as the polarisation of the Swiss watchmaking sector deepens.


Luxury

Luxury Watchmakers Say Gen-Z Buying Trends Call for Bold Changes

The luxury watch industry needs bigger, bolder innovation and ideas to lure new customers as it hits the limits of its well-worn strategy of boosting revenue with ever-pricier offerings.

Luxury

Luxury Watchmakers Say Gen-Z Buying Trends Call for Bold Changes

The luxury watch industry needs bigger, bolder innovation and ideas to lure new customers as it hits the limits of its well-worn strategy of boosting revenue with ever-pricier offerings.


Luxury

Why Watchmakers Should Pay Attention to Gen Z

The digitally native generation has been pulled in by nostalgia for vintage mechanical watches, especially unusual designs, but can traditional watchmakers leverage the attention?

Luxury

Why Watchmakers Should Pay Attention to Gen Z

The digitally native generation has been pulled in by nostalgia for vintage mechanical watches, especially unusual designs, but can traditional watchmakers leverage the attention?


Luxury

How Value Became Watchmaking’s Biggest Trend

As the boom in trophy timepieces cools, a new generation of enthusiasts is fuelling demand for accessible watches that deliver strong design, quality and heritage, made by brands ranging from Casio to Tissot.

Luxury

How Value Became Watchmaking’s Biggest Trend

As the boom in trophy timepieces cools, a new generation of enthusiasts is fuelling demand for accessible watches that deliver strong design, quality and heritage, made by brands ranging from Casio to Tissot.


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Luxury

Is State Aid the Swiss Watchmaking Sector’s Fig Leaf?

Switzerland’s support for watchmaker jobs has been extended another year, but a wider structural problem looms.

Luxury

Is State Aid the Swiss Watchmaking Sector’s Fig Leaf?

Switzerland’s support for watchmaker jobs has been extended another year, but a wider structural problem looms.


Luxury

Urban Jürgensen: Introducing Elite Watchmaking to New Audiences

Chief executive Alex Rosenfield explains in 'Face to Face With Luxury Clients' how the historic, ultra-high-end watchmaker is engaging lifestyle customers and the next generation of ‘gearheads’ with a Timothée Chalamet tie-up and a fresh approach to community building while bypassing traditional retail.

Luxury

Urban Jürgensen: Introducing Elite Watchmaking to New Audiences

Chief executive Alex Rosenfield explains in 'Face to Face With Luxury Clients' how the historic, ultra-high-end watchmaker is engaging lifestyle customers and the next generation of ‘gearheads’ with a Timothée Chalamet tie-up and a fresh approach to community building while bypassing traditional retail.


Luxury

Face to Face With Luxury Clients

After a prolonged slowdown, luxury is gradually returning to growth, led by the US and China. Drawing on a survey of more than 2,000 clients and dozens of interviews across both markets, The Business of Fashion and McKinsey & Company find in the latest edition in our State of Fashion series a base of customers with increasingly distinct local preferences that nonetheless share an overarching desire for emotional connection.

Luxury

Face to Face With Luxury Clients

After a prolonged slowdown, luxury is gradually returning to growth, led by the US and China. Drawing on a survey of more than 2,000 clients and dozens of interviews across both markets, The Business of Fashion and McKinsey & Company find in the latest edition in our State of Fashion series a base of customers with increasingly distinct local preferences that nonetheless share an overarching desire for emotional connection.


Luxury

The Debrief | Inside The Swatch x Audemars Piguet Global Frenzy

As Swatch and Audemars Piguet sparked a global retail frenzy over the weekend with a $400 plastic pocket watch, BoF’s Cathaleen Chen and Mimosa Spencer dissect whether high-low collaborations democratise luxury or dilute brand equity in an industry built on exclusivity.

Luxury

The Debrief | Inside The Swatch x Audemars Piguet Global Frenzy

As Swatch and Audemars Piguet sparked a global retail frenzy over the weekend with a $400 plastic pocket watch, BoF’s Cathaleen Chen and Mimosa Spencer dissect whether high-low collaborations democratise luxury or dilute brand equity in an industry built on exclusivity.


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Luxury

Did a Chaotic Drop Damage Swatch’s Audemars Piguet Collaboration?

Robin Swithinbank assesses resale prices and brand risk after the Swiss watch group cancelled the launch of the Royal Pop pocket watch.

Luxury

Did a Chaotic Drop Damage Swatch’s Audemars Piguet Collaboration?

Robin Swithinbank assesses resale prices and brand risk after the Swiss watch group cancelled the launch of the Royal Pop pocket watch.


Luxury

How Swatch and Audemars Piguet Defied Collaboration Fatigue

The right mix of novelty, accessibility and scarcity helped the tie-up break through the noise and go viral, even boosting Swatch’s share price.

Luxury

How Swatch and Audemars Piguet Defied Collaboration Fatigue

The right mix of novelty, accessibility and scarcity helped the tie-up break through the noise and go viral, even boosting Swatch’s share price.


Luxury

Can a Buzzy Audemars Piguet Tie-Up Boost Swatch?

As fans camp out in front of stores for the 'Royal Pop' collaboration, analysts weigh in on the collaboration’s potential.

Luxury

Can a Buzzy Audemars Piguet Tie-Up Boost Swatch?

As fans camp out in front of stores for the 'Royal Pop' collaboration, analysts weigh in on the collaboration’s potential.


Luxury

Gen Z Can’t Get Enough of Teensy ‘Grandma Watches’

Driven by the secondary market and a new generation of female collectors, heritage brands are pivoting to sub-34mm designs to capture a market that values personal style over traditional horological bulk.

Luxury

Gen Z Can’t Get Enough of Teensy ‘Grandma Watches’

Driven by the secondary market and a new generation of female collectors, heritage brands are pivoting to sub-34mm designs to capture a market that values personal style over traditional horological bulk.