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The End of Glitter?

“Glow” has replaced “glam” as beauty’s vibe-du-jour, making pearlescent powder and face gloss more in-demand — and bumping glitter from the industry’s VIP ingredient list.


The State of Fashion: Beauty Report — Solving the Growth Puzzle

Beauty’s era of effortless growth is giving way to a more complex landscape. Download the second volume of BoF and McKinsey & Company’s industry report to learn how to navigate evolving consumer expectations, market deceleration and regional volatility in the years ahead.


Sunscreen to Shoppers: Pick Your Poison

As unchecked facts infiltrate the health and wellness market, indie sunscreen brands are burning out on misinformation — and getting heated in the comment section.


Has Fashion Given Up on Emerging Designers?

If we don't nurture smaller creative talents and businesses today, what will fashion look like 10 or 20 years from now?


How Fara Homidi Uses Cool to Sell Cosmetics

In a beauty universe controlled by celebrity, is there room for Fara Homidi’s under-the-radar version of luxury desire? A new product launch in June could give us — and her — the answer.


David Bailey, Immortal

A new exhibition aims to prove Bailey’s claim to everlasting impact rests on more than his portraits from Sixties London, writes Tim Blanks.


Hello, Goodbye: Maria Grazia Chiuri’s Next Chapter

If there was ‘beautiful confusion’ in the mix of cruise and couture the powerhouse designer paraded in Rome on Tuesday night, the standing ovation at the end of the show left little doubt she was saying goodbye to Dior after a transformational near-decade tenure and hello to her next act, resurrecting the storied Teatro della Cometa.


How Fashion Can Engage With the Global Culture, the Right Way

Creative and commercial energy is increasingly driven by frontier markets in Asia, Africa and Latin America. Global brands must learn how to embrace and amplify local cultures in these markets in an authentic way.


Want to Sell Lip Gloss? Get Boys to Do It

Lancôme’s Juicy Tubes campaign meant to coast on nostalgia. It found a new campaign niche instead.


Fashion’s World-Builder-in-Chief

Niklas Bildstein Zaar’s knack for designing immersive experiences has made him a go-to collaborator for the likes of Demna, Haider Ackermann, Anne Imhof and Travis Scott.


BoF Masterclass | How Brands Build Genuine Communities

Watch on demand a BoF Professional Masterclass that explores the topic in our latest case study, “How Brands Build Genuine Communities.”


How to Make Millions Selling Temporary Tattoos

It’s the one category that transcends every demographic. Bonus: They can look like croissants now.