Kimberly-Clark to Buy Tylenol Owner Kenvue in $40 Billion Deal
Kimberly-Clark Corp. agreed to buy Kenvue Inc. in a cash and stock deal that values the consumer-health company that owns brands like Tylenol at about $40 billion.
Series
How I Became… NFL’s First-Ever Fashion Editor
After interning with celebrity stylist Karla Welch and fashion brand Amiri, Kyle Smith landed a job at the National Football League and found his niche in the intersection of fashion and sports. In 2024, he was appointed the NFL’s first-ever fashion editor, working with players like Joe Burrow and Justin Jefferson. Now, he shares his career advice.
How Private Equity Failed North America’s Oldest Retailer
Hudson’s Bay is the latest victim of a strategy that involves loads struggling retailers up with debt and cutting costs to the bone, with predictable results, argues Doug Stephens.
Fashion Is ‘Tarrif-ied’ of Trump
There’s no escaping the import duties, which were far more wide ranging and severe than anticipated. After the initial panic subsides, the hard work of adapting to the new regime begins, writes Imran Amed.
Oops! We Shaved It Again
After some false alarms, the bikini line lives another day — thanks to Gen Z consumers.
For Canadians, Trump’s ‘51st State’ Talk Is No Joke
Tariffs and talk of territorial conquest won’t stop with America’s northern neighbour. The fashion industry should be watching how Canada pushes back, and think about how they might respond should Trump’s attention turn to them, writes Imran Amed.
Why Universities Are Becoming Beauty Schools
From Ivies to art institutes, more colleges than ever offer classes on the beauty industry. Here’s why makeup is becoming an academic pursuit, and how beauty brands can leverage the movement for new customer acquisition.
5 Brands That Dominated the Social Conversation During Paris Fashion Week
While critics may have hailed Tom Ford and Givenchy as standout moments of the season, new analysis from BoF INSIGHTS PULSE says Schiaparelli, Coperni and Chanel led the user-generated conversation on social media during Paris Fashion Week.
Did Fashion Learn Anything from Covid?
Many in the industry vowed early in the pandemic to slow down, reduce waste and implement change. Somehow, we wound up right back where we started, writes Imran Amed.
Building a Better Beauty CEO
As more beauty brands restructure or get acquired, their employees feel increasingly anxious. One chief executive says it doesn’t have to be that way.
Will Gucci’s Demna Strategy Work?
The financial markets and fashion fans on social media have rejected Kering’s bet on the zeitgeist-shaping Balenciaga designer to revive its ailing flagship. BoF’s Imran Amed has a different view.
When Every Product Launch Is a Holiday
There’s a reason so many brands celebrate holidays like National Lash Day or National Fragrance Day — and he lives in North Dakota.
Top 10 Shows of the Season
Duran Lantink leads BoF’s list of best shows from the Autumn/Winter 2025 season.
THE NEWS IN BRIEF
British Fashion Council CEO Caroline Rush to Step Down
On Thursday, the British Fashion Council (BFC) announced that CEO Caroline Rush will step down from her position from June 2025, ending a 16-year run.