Kimberly-Clark to Buy Tylenol Owner Kenvue in $40 Billion Deal
Kimberly-Clark Corp. agreed to buy Kenvue Inc. in a cash and stock deal that values the consumer-health company that owns brands like Tylenol at about $40 billion.
Series
Fashion’s World-Builder-in-Chief
Niklas Bildstein Zaar’s knack for designing immersive experiences has made him a go-to collaborator for the likes of Demna, Haider Ackermann, Anne Imhof and Travis Scott.
BoF Masterclass | How Brands Build Genuine Communities
Watch on demand a BoF Professional Masterclass that explores the topic in our latest case study, “How Brands Build Genuine Communities.”
How to Make Millions Selling Temporary Tattoos
It’s the one category that transcends every demographic. Bonus: They can look like croissants now.
5 Fashion Brands That Dominated the Met Gala Social Conversation
Analysis from BoF INSIGHTS PULSE shows which brands and celebrities drove the conversation around the Met Gala on social media — and why.
How I Became… Nars Cosmetics’ Deputy General Manager of Global Marketing
Having started her career in fashion PR and marketing, Jennifer Jackson pursued a long-standing love of the beauty industry to work in marketing at Nars — where she remains 12 years later. Now, she shares her career advice.
Is Homemade Shampoo a Recession Indicator?
DIY haircare recipes made with red onions and stovetop rice water are taking over TikTok’s algorithm. Do they represent a fad, or a shift in the way people want to talk about beauty in uncertain economic times?
Lessons From Trump’s Degrowth Experiment
The US President’s tariffs are effectively achieving what a decade of sustainable fashion campaigning couldn’t accomplish: curbing overconsumption. It won’t result in meaningful environmental gains, argues Kenneth P. Pucker.
The Met’s Madame X-Rated Opportunity
Art museums like the Met make $50 million per year in retail revenue. What happens when beauty brands try to exit through the gift shop?
Perfume Is the New Status Hoodie
As fragrance “wardrobing” takes off, the former head of branding at aspirational sweatshirt brand Madhappy says “scents are the smartest investment for a new business.” So he’s making one.
Beauty Dupes Are More Expensive Than the Originals Now
Your lipstick’s evil twin is gonna cost you. After years of cheap copycats, a new slew of makeup doppelgangers boast near-identical formulas and packaging… and higher prices. Here’s why shoppers are buying them anyway.
The New Holy Trinity: Hailey, Selena and (Surprise!) Ariana
How cynics and shoppers came around to a glitter-infused makeup line, and why it’s now beating everyone — including Rare Beauty — at the Instagram metric game.
Tariffs Won’t Kill Fast Fashion, But They Might Kill Sustainable Fashion
Some have hailed America’s escalating trade war as a means to finally curb overconsumption of cheap goods. Instead, the economic hardship its likely to bring on will eviscerate efforts to transform the industry for the better, writes Kenneth P. Pucker.
THE NEWS IN BRIEF
British Fashion Council CEO Caroline Rush to Step Down
On Thursday, the British Fashion Council (BFC) announced that CEO Caroline Rush will step down from her position from June 2025, ending a 16-year run.