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The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement

BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.


Fashion Enters Its Wellbeing Era

Fashion brands are opening wellbeing-adjacent 'third spaces' and seeking other opportunities to integrate wellness as shoppers devote more spending to their health, according to the BoF-McKinsey State of Fashion 2026.


Exclusive: How Jonathan Anderson Is ‘Rebooting’ Couture at Dior

In a global exclusive interview ahead of his debut couture show, the designer tells Imran Amed how he is revamping couture at the storied French house by expanding the brand’s top-end offering — with everything from jewellery made from meteorites to upcycled handbags in 18th-century fabrics — and inviting the wider public into fashion’s most rarefied world.


Fashion’s Quest For Clarity

During the second half of men’s fashion week in Paris, a handful of designers delivered clear messages, but they were the exception, reports Angelo Flaccavento.


Clothes for Life or Clothes as Costume?

From Vuitton and Dior to Lemaire and Auralee, the opening days of men’s fashion week offered plenty of both, writes Angelo Flaccavento.


COS Is Building a Bridge Between Mass Market and Luxury

The H&M-owned brand is drawing customers in search of sophisticated design and those looking for value. Managing director Daniel Herrmann discusses in the BoF-McKinsey State of Fashion 2026 how it strikes its high-low balance.


The Power of the Classics

At their best, the Milan men’s shows examined classic clothes as a means of offering comfort and connection across eras, generations and cultures, reports Angelo Flaccavento.


Why Almost Every Brand Is Moving Upmarket

Brands are elevating their offerings to avoid competition with Shein on the low end or capture high-end shoppers squeezed out by luxury's soaring prices, says the BoF-McKinsey State of Fashion 2026.


Can We Fix the Fashion System?

An informal survey of BoF readers reveals a glaring gap between fashion’s senior executives and frontline workers on the most critical issues facing the industry in 2026, writes Imran Amed.


This Valentine’s Day, Beauty Brands Look to the Single Shopper

As brands gear up for the Feb. 14 holiday, they must reckon with shoppers who are increasingly single, cynical and happier on their own than with a date. If sex (or even love) won’t sell, what will?


Fashion Brands Are Missing Out on the Resale Opportunity

As secondhand sales soar, brands are finding reselling their own items is an increasingly attractive proposition even as operational hurdles remain, according to the BoF-McKinsey State of Fashion 2026.


The RealReal’s Plan to Capitalise on the Luxury Resale Boom

With more shoppers priced out by luxury's rising costs turning to secondhand goods, CEO Rati Sahi Levesque opens up in the BoF-McKinsey State of Fashion 2026 about how the resale player is welcoming them with open arms.