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AI Is Shaking Up Fashion’s Workforce

Brands need to prepare as AI transforms a number of the industry's existing roles, and creates new ones, according to the BoF-McKinsey State of Fashion 2026.

AI Is Shaking Up Fashion’s Workforce

Brands need to prepare as AI transforms a number of the industry's existing roles, and creates new ones, according to the BoF-McKinsey State of Fashion 2026.


Luxury Fashion Is Rethinking Its Value to Shoppers

After years of raising prices with no corresponding bump in quality or creativity, the industry is being forced to rebuild its trust with shoppers, according to the BoF-McKinsey State of Fashion 2026.

Luxury Fashion Is Rethinking Its Value to Shoppers

After years of raising prices with no corresponding bump in quality or creativity, the industry is being forced to rebuild its trust with shoppers, according to the BoF-McKinsey State of Fashion 2026.


Burberry’s CEO on Turning ‘Britishness’ Into a Global Language

Joshua Schulman reveals how he’s fuelling the brand’s turnaround with a more get-able take on British luxury and a new sense of urgency in the BoF-McKinsey State of Fashion 2026 report.

Burberry’s CEO on Turning ‘Britishness’ Into a Global Language

Joshua Schulman reveals how he’s fuelling the brand’s turnaround with a more get-able take on British luxury and a new sense of urgency in the BoF-McKinsey State of Fashion 2026 report.


The 10 Themes That Will Define the Fashion Agenda in the Year Ahead

From subdued consumer confidence to AI’s expanding role in business, The State of Fashion 2026 sets out the key challenges and opportunities shaping the industry in the year ahead.

The 10 Themes That Will Define the Fashion Agenda in the Year Ahead

From subdued consumer confidence to AI’s expanding role in business, The State of Fashion 2026 sets out the key challenges and opportunities shaping the industry in the year ahead.


Beauty Brands Are Finding Their Next Customers on the Operating Table

As interest in surgical procedures and so-called “tweakments” builds, a new cottage industry is emerging. Brands are targeting patients looking to maximise, extend and protect the results.

Beauty Brands Are Finding Their Next Customers on the Operating Table

As interest in surgical procedures and so-called “tweakments” builds, a new cottage industry is emerging. Brands are targeting patients looking to maximise, extend and protect the results.


Fashion Needs a New Growth Playbook

Companies will need to unlock new efficiencies to drive growth, as levers brands long relied on such as scale and low-cost sourcing are no longer sufficient, says the BoF-McKinsey State of Fashion 2026.

Fashion Needs a New Growth Playbook

Companies will need to unlock new efficiencies to drive growth, as levers brands long relied on such as scale and low-cost sourcing are no longer sufficient, says the BoF-McKinsey State of Fashion 2026.


Why Are Barrette Sales Spiking? Thank Ozempic.

Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.

Why Are Barrette Sales Spiking? Thank Ozempic.

Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.


AI’s Transformation of Online Shopping Is Just Getting Started

A rapidly growing share of consumers is using AI to find and buy products. Brands need to be ready, says the BoF-McKinsey State of Fashion 2026.

AI’s Transformation of Online Shopping Is Just Getting Started

A rapidly growing share of consumers is using AI to find and buy products. Brands need to be ready, says the BoF-McKinsey State of Fashion 2026.


Swarovski’s Strategy for Maintaining Its Shine

Lab-grown diamonds and embracing culture and design trends will be key to the brand maintaining its momentum as jewellery continues to outshine fashion, CEO Alexis Nasard says in the BoF-McKinsey State of Fashion 2026.

Swarovski’s Strategy for Maintaining Its Shine

Lab-grown diamonds and embracing culture and design trends will be key to the brand maintaining its momentum as jewellery continues to outshine fashion, CEO Alexis Nasard says in the BoF-McKinsey State of Fashion 2026.


Why the Shine Isn’t Fading on Jewellery Sales

With a growing base of customers desiring lasting value and willing to treat themselves, jewellery is set to see its bright moment continue, says the BoF-McKinsey State of Fashion 2026.

Why the Shine Isn’t Fading on Jewellery Sales

With a growing base of customers desiring lasting value and willing to treat themselves, jewellery is set to see its bright moment continue, says the BoF-McKinsey State of Fashion 2026.


How Brands Stand Out in AI Search

To ensure their products are surfaced on platforms like ChatGPT, brands are turning to startups such as Profound, whose CEO James Cadwallader offers his view on what brands need to know in the BoF-McKinsey State of Fashion 2026.

How Brands Stand Out in AI Search

To ensure their products are surfaced on platforms like ChatGPT, brands are turning to startups such as Profound, whose CEO James Cadwallader offers his view on what brands need to know in the BoF-McKinsey State of Fashion 2026.


Dario Vitale’s Versace Exit: The Backstory

Vitale may not be the right fit for Prada’s Versace strategy but a healthy fashion system depends on creative renewal powered by young talent, writes Imran Amed.

Dario Vitale’s Versace Exit: The Backstory

Vitale may not be the right fit for Prada’s Versace strategy but a healthy fashion system depends on creative renewal powered by young talent, writes Imran Amed.