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Inside Sephora’s Bet on Biotech

Biotech skincare brand Mother Science will debut on Sephora next week as the retailer accelerates its push into lab-developed beauty alongside brands like U Beauty.


In New York, Practicality and Pragmatism

At a challenging time for the industry and the world at large, brands focused on serving their clients’ needs for comfort, a source of power, specialness and of course — things to buy.


Calvin Klein’s Collection Comeback Continues

Three seasons in, Veronica Leoni’s take on Calvin Klein remains rooted in tailored minimalism, though this time, she revisited the brand’s provocative past, too.


New York Fashion Week’s Identity Crisis

New York’s runways were once the industry’s ultimate marketing platform. Many brands are realising there are other ways to reach customers — with a better ROI.


How To Launch Skincare That Sticks

Consumers of face masks are seeking more convenient formats and clinical grade efficiency — prompting a maturation of sorts for the stalwart skincare subcategory.


Rachel Scott’s Version of the Proenza Schouler Woman

The designer showed her first full collection — filled with relaxed suits and dresses and skirts twisting against perfection — for the New York brand after its founders departed for LVMH’s Loewe.


Ralph Lauren Continues Its Winter Marketing Blitz at Home

Following a buzzy menswear show in Milan and outfitting Team USA for the Winter Olympics, Ralph Lauren returned home to New York City to present its latest womenswear collection, a key growth area for the brand.


How to Sell Fragrance Like a Fashion Accessory

The latest launch from Sidia, a perfume campaign fronted by the model Erin Wasson, reflects a new positioning for fine fragrance as fashion’s favourite beauty accessory.


The BoF Podcast | The Couture Season That Cut Through

Fresh off a week of major moments, Tim Blanks and Imran Amed break down the blockbuster couture debuts at Dior and Chanel and what they signify about the state of the luxury industry.


For These Beauty Products, It’s What’s on the Outside That Counts

Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.


The Beating Heart of Haute Couture

IT’S ALIVE! in the dreamweaving hands of Alessandro Michele at Valentino and Daniel Roseberry at Schiaparelli, reports Tim Blanks.


Blazy’s Chanel Couture Was a Slam Dunk!

Who knew an inspiration as unlikely as ‘bird on a mushroom’ could unleash such a torrent of creativity, reports Tim Blanks.