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How to Sell Fragrance Like a Fashion Accessory

The latest launch from Sidia, a perfume campaign fronted by the model Erin Wasson, reflects a new positioning for fine fragrance as fashion’s favourite beauty accessory.

How to Sell Fragrance Like a Fashion Accessory

The latest launch from Sidia, a perfume campaign fronted by the model Erin Wasson, reflects a new positioning for fine fragrance as fashion’s favourite beauty accessory.


The BoF Podcast | The Couture Season That Cut Through

Fresh off a week of major moments, Tim Blanks and Imran Amed break down the blockbuster couture debuts at Dior and Chanel and what they signify about the state of the luxury industry.

The BoF Podcast | The Couture Season That Cut Through

Fresh off a week of major moments, Tim Blanks and Imran Amed break down the blockbuster couture debuts at Dior and Chanel and what they signify about the state of the luxury industry.


For These Beauty Products, It’s What’s on the Outside That Counts

Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.

For These Beauty Products, It’s What’s on the Outside That Counts

Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.


The Beating Heart of Haute Couture

IT’S ALIVE! in the dreamweaving hands of Alessandro Michele at Valentino and Daniel Roseberry at Schiaparelli, reports Tim Blanks.

The Beating Heart of Haute Couture

IT’S ALIVE! in the dreamweaving hands of Alessandro Michele at Valentino and Daniel Roseberry at Schiaparelli, reports Tim Blanks.


Blazy’s Chanel Couture Was a Slam Dunk!

Who knew an inspiration as unlikely as ‘bird on a mushroom’ could unleash such a torrent of creativity, reports Tim Blanks.

Blazy’s Chanel Couture Was a Slam Dunk!

Who knew an inspiration as unlikely as ‘bird on a mushroom’ could unleash such a torrent of creativity, reports Tim Blanks.


At Saint Laurent, Dressing and Undressing

Anthony Vaccarello’s latest men’s outing was impeccably executed, but the frisson of eroticism the designer has mastered so well in the past got lost along the way, writes Angelo Flaccavento.

At Saint Laurent, Dressing and Undressing

Anthony Vaccarello’s latest men’s outing was impeccably executed, but the frisson of eroticism the designer has mastered so well in the past got lost along the way, writes Angelo Flaccavento.


Another Day, Another Dior Debut for Jonathan Anderson

A schedule that, on paper, looks like it would try the patience of a saint produced a couture show that was anything but in a beautiful synthesis of two very distinct design sensibilities, reports Tim Blanks.

Another Day, Another Dior Debut for Jonathan Anderson

A schedule that, on paper, looks like it would try the patience of a saint produced a couture show that was anything but in a beautiful synthesis of two very distinct design sensibilities, reports Tim Blanks.


The BoF Podcast | Jonathan Anderson on Refashioning the House of Dior

Imran Amed sat down with Anderson to explore the thinking behind his Dior couture debut and wider remaking of the storied French label.

The BoF Podcast | Jonathan Anderson on Refashioning the House of Dior

Imran Amed sat down with Anderson to explore the thinking behind his Dior couture debut and wider remaking of the storied French label.


How to Navigate the Workplace After a Restructuring

BoF sits down with career coaches to explore how fashion and beauty professionals should navigate the workplace following lay-offs or redundancies as the remaining workforce.

How to Navigate the Workplace After a Restructuring

BoF sits down with career coaches to explore how fashion and beauty professionals should navigate the workplace following lay-offs or redundancies as the remaining workforce.


The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement

BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.

The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement

BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.


Fashion Enters Its Wellbeing Era

Fashion brands are opening wellbeing-adjacent 'third spaces' and seeking other opportunities to integrate wellness as shoppers devote more spending to their health, according to the BoF-McKinsey State of Fashion 2026.

Fashion Enters Its Wellbeing Era

Fashion brands are opening wellbeing-adjacent 'third spaces' and seeking other opportunities to integrate wellness as shoppers devote more spending to their health, according to the BoF-McKinsey State of Fashion 2026.


Exclusive: How Jonathan Anderson Is ‘Rebooting’ Couture at Dior

In a global exclusive interview ahead of his debut couture show, the designer tells Imran Amed how he is revamping couture at the storied French house by expanding the brand’s top-end offering — with everything from jewellery made from meteorites to upcycled handbags in 18th-century fabrics — and inviting the wider public into fashion’s most rarefied world.

Exclusive: How Jonathan Anderson Is ‘Rebooting’ Couture at Dior

In a global exclusive interview ahead of his debut couture show, the designer tells Imran Amed how he is revamping couture at the storied French house by expanding the brand’s top-end offering — with everything from jewellery made from meteorites to upcycled handbags in 18th-century fabrics — and inviting the wider public into fashion’s most rarefied world.