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Luxury

How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Chanel Returns to Growth as Blazymania Kicks In

The French giant, which returned to high single-digit growth at the end of 2025 on the wings of designer Matthieu Blazy’s brand revamp, plans to maintain elevated investment levels while limiting price increases this year, CEO Leena Nair and CFO Philippe Blondiaux said.

Chanel Returns to Growth as Blazymania Kicks In

The French giant, which returned to high single-digit growth at the end of 2025 on the wings of designer Matthieu Blazy’s brand revamp, plans to maintain elevated investment levels while limiting price increases this year, CEO Leena Nair and CFO Philippe Blondiaux said.


Did a Chaotic Drop Damage Swatch’s Audemars Piguet Collaboration?

Robin Swithinbank assesses resale prices and brand risk after the Swiss watch group cancelled the launch of the Royal Pop pocket watch.

Did a Chaotic Drop Damage Swatch’s Audemars Piguet Collaboration?

Robin Swithinbank assesses resale prices and brand risk after the Swiss watch group cancelled the launch of the Royal Pop pocket watch.


Richemont Exposes Luxury’s Uneven Performance

Behind the headline numbers, the Swiss group’s annual earnings this week will highlight diverging trajectories across the industry, with jewellery driving growth, a likely choppy performance from watches and fashion remaining under pressure.

Richemont Exposes Luxury’s Uneven Performance

Behind the headline numbers, the Swiss group’s annual earnings this week will highlight diverging trajectories across the industry, with jewellery driving growth, a likely choppy performance from watches and fashion remaining under pressure.


How Swatch and Audemars Piguet Defied Collaboration Fatigue

The right mix of novelty, accessibility and scarcity helped the tie-up break through the noise and go viral, even boosting Swatch’s share price.

How Swatch and Audemars Piguet Defied Collaboration Fatigue

The right mix of novelty, accessibility and scarcity helped the tie-up break through the noise and go viral, even boosting Swatch’s share price.


The BoF Podcast | What’s Really Happening in Luxury Right Now

In their regular conversation with System Magazine, Imran Amed and Bernstein’s Luca Solca cut through the noise on Chanel’s frenzy, Gucci’s work-in-progress reset and why the industry can no longer plan beyond the next quarter.

The BoF Podcast | What’s Really Happening in Luxury Right Now

In their regular conversation with System Magazine, Imran Amed and Bernstein’s Luca Solca cut through the noise on Chanel’s frenzy, Gucci’s work-in-progress reset and why the industry can no longer plan beyond the next quarter.


LVMH Sells Marc Jacobs to WHP Global

Jacobs will remain in his role as creative director.

LVMH Sells Marc Jacobs to WHP Global

Jacobs will remain in his role as creative director.


Can Luxury Bounce Back? The Bears Are Getting Louder

‘Sell any rally,’ Berenberg says, as Barclays forecasts long-term stagnation. Plus: Burberry’s cautious outlook, Anderson’s Dior cruise show in LA, a renewed focus on placemaking.

Can Luxury Bounce Back? The Bears Are Getting Louder

‘Sell any rally,’ Berenberg says, as Barclays forecasts long-term stagnation. Plus: Burberry’s cautious outlook, Anderson’s Dior cruise show in LA, a renewed focus on placemaking.


Can a Buzzy Audemars Piguet Tie-Up Boost Swatch?

As fans camp out in front of stores for the 'Royal Pop' collaboration, analysts weigh in on the collaboration’s potential.

Can a Buzzy Audemars Piguet Tie-Up Boost Swatch?

As fans camp out in front of stores for the 'Royal Pop' collaboration, analysts weigh in on the collaboration’s potential.


Opinion: The Row and Phoebe Philo Are Explaining Big Bling’s Crisis

The Row and Phoebe Philo thrive as elite spenders trade overexposed mega-brands for understated, logo-free luxury, Andrea Felsted writes.

Opinion: The Row and Phoebe Philo Are Explaining Big Bling’s Crisis

The Row and Phoebe Philo thrive as elite spenders trade overexposed mega-brands for understated, logo-free luxury, Andrea Felsted writes.


Fewer, Bigger, Better: How Luxury Brands Are Optimising Their Stores

Labels from Dior to Gucci are rethinking their retail networks with a focus on fewer, higher-impact stores in ‘alpha’ cities as they seek better returns amid a prolonged industry downturn.

Fewer, Bigger, Better: How Luxury Brands Are Optimising Their Stores

Labels from Dior to Gucci are rethinking their retail networks with a focus on fewer, higher-impact stores in ‘alpha’ cities as they seek better returns amid a prolonged industry downturn.


The Shangri-La Paris Hotel Refreshes Its Experiential Luxury Offering

Under new leadership, the luxury five-star hotel in the French capital is developing fresh food and beverage concepts and an updated wellness offering to appeal to local and global consumers alike. BoF sits down with the hotel’s general manager to learn more.

The Shangri-La Paris Hotel Refreshes Its Experiential Luxury Offering

Under new leadership, the luxury five-star hotel in the French capital is developing fresh food and beverage concepts and an updated wellness offering to appeal to local and global consumers alike. BoF sits down with the hotel’s general manager to learn more.


Gucci, Dior, Burberry: A Tale of Three Turnarounds

Cruise shows and earnings this week offer a read on how creative resets are translating — or not — into cultural and commercial traction.

Gucci, Dior, Burberry: A Tale of Three Turnarounds

Cruise shows and earnings this week offer a read on how creative resets are translating — or not — into cultural and commercial traction.