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Beauty

Analysis and advice on the fast-evolving beauty business.

The New Beauty Maximalism

As several industry insiders forecast its decline, the 'clean girl' aesthetic continues to dominate beauty. But emerging makeup trends, and fascination with ‘2016 makeup,' signal consumer appetite for something new.

The New Beauty Maximalism

As several industry insiders forecast its decline, the 'clean girl' aesthetic continues to dominate beauty. But emerging makeup trends, and fascination with ‘2016 makeup,' signal consumer appetite for something new.


Violet Grey Plots Its Future

The taste-making US retailer will open a pop-up inside London’s Harvey Nichols and begin shipping to the UK on April 20 as it continues to grow its footprint.

Violet Grey Plots Its Future

The taste-making US retailer will open a pop-up inside London’s Harvey Nichols and begin shipping to the UK on April 20 as it continues to grow its footprint.


Why Estée Lauder Companies and Puig Need Each Other

The Spanish owner of Byredo, Rabanne and Charlotte Tilbury and the American conglomerate confirmed on Monday that they are in discussions to combine their businesses. A merger could reshape the beauty and fashion landscape.

Why Estée Lauder Companies and Puig Need Each Other

The Spanish owner of Byredo, Rabanne and Charlotte Tilbury and the American conglomerate confirmed on Monday that they are in discussions to combine their businesses. A merger could reshape the beauty and fashion landscape.


Advent International Acquires Salt & Stone

The premium body care maker will join the private equity firm’s portfolio, which also includes Olaplex and Parfums de Marly.

Advent International Acquires Salt & Stone

The premium body care maker will join the private equity firm’s portfolio, which also includes Olaplex and Parfums de Marly.


In a Pricing Pinch, Mass Beauty Brands Get Creative

Lower-priced beauty brands are feeling the pinch as fixed costs rise and customers reign in their spending. To grow, brands will need to rebuild creative muscle to improve product development and maximise marketing.

In a Pricing Pinch, Mass Beauty Brands Get Creative

Lower-priced beauty brands are feeling the pinch as fixed costs rise and customers reign in their spending. To grow, brands will need to rebuild creative muscle to improve product development and maximise marketing.


How Dwayne Johnson Made a Skincare Brand Men Actually Buy

The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.

How Dwayne Johnson Made a Skincare Brand Men Actually Buy

The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.


Opinion: Harry Styles Is Selling Sex — Even If Wall Street Won’t

The successful restock of a vibrator and lube from Styles' beauty and wellness brand Pleasing shows how celebrities are sustaining the sexual wellness category, writes Bloomberg's Jessica Karl.

Opinion: Harry Styles Is Selling Sex — Even If Wall Street Won’t

The successful restock of a vibrator and lube from Styles' beauty and wellness brand Pleasing shows how celebrities are sustaining the sexual wellness category, writes Bloomberg's Jessica Karl.


The Business of Beauty Global Awards: An Update on 2025’s Winners

Following their Global Award wins, founders from Akt London, Yse Beauty and Ruka share how the recognition changed their business trajectories.

The Business of Beauty Global Awards: An Update on 2025’s Winners

Following their Global Award wins, founders from Akt London, Yse Beauty and Ruka share how the recognition changed their business trajectories.


Is Harper Beckham Beauty’s Next It Founder?

This week, Priya Rao examines Gen Alpha’s next big brand, Hiku.

Is Harper Beckham Beauty’s Next It Founder?

This week, Priya Rao examines Gen Alpha’s next big brand, Hiku.


Where Grown-Ups Shop for Beauty

In the wake of Sephora tweens, brands and retailers have to win back Millennial and Gen-X shoppers who account for the lion’s share of beauty spend.

Where Grown-Ups Shop for Beauty

In the wake of Sephora tweens, brands and retailers have to win back Millennial and Gen-X shoppers who account for the lion’s share of beauty spend.


Unilever Chases Consumers by Focusing on Beauty Rather Than Food

The UK giant’s chief executive Fernando Fernandez hopes to scale beauty, personal care and wellbeing up to two-thirds of the firm’s sales.

Unilever Chases Consumers by Focusing on Beauty Rather Than Food

The UK giant’s chief executive Fernando Fernandez hopes to scale beauty, personal care and wellbeing up to two-thirds of the firm’s sales.


Inside The Business of Beauty and Amazon Beauty’s Paris Dinner With Industry Leaders

Founders, C-Suite executives and creative leaders from brands including Augustinus Bader, L’Oréal, Louis Vuitton Beauty, Caudalie, Prada Beauty, Hermès, Sisley Paris and Vyrao Beauty joined The Business of Beauty and Amazon Beauty for dinner in the French capital.

Inside The Business of Beauty and Amazon Beauty’s Paris Dinner With Industry Leaders

Founders, C-Suite executives and creative leaders from brands including Augustinus Bader, L’Oréal, Louis Vuitton Beauty, Caudalie, Prada Beauty, Hermès, Sisley Paris and Vyrao Beauty joined The Business of Beauty and Amazon Beauty for dinner in the French capital.