Skip to main content

Beauty

Analysis and advice on the fast-evolving beauty business.

The Debrief | Why Fragrance Is Fashion’s Newest Digital Frontier

Daniela Morosini and Rachael Griffiths explain why fragrance is moving online – and how brands are increasingly selling scent through storytelling, styling and the idea of a fragrance wardrobe.

The Debrief | Why Fragrance Is Fashion’s Newest Digital Frontier

Daniela Morosini and Rachael Griffiths explain why fragrance is moving online – and how brands are increasingly selling scent through storytelling, styling and the idea of a fragrance wardrobe.


The Rise And Fall of Peter Attia’s Longevity Empire

Attia built his brand on trust and credibility. The revelation of a yearslong relationship with Jeffrey Epstein has upended that.

The Rise And Fall of Peter Attia’s Longevity Empire

Attia built his brand on trust and credibility. The revelation of a yearslong relationship with Jeffrey Epstein has upended that.


Can Beauty’s Giants Turn AI Hype Into Sales?

As L’Oréal announces an AI-assisted product development partnership with Nvidia, beauty conglomerates are struggling to quantify the technology’s return on investment.

Can Beauty’s Giants Turn AI Hype Into Sales?

As L’Oréal announces an AI-assisted product development partnership with Nvidia, beauty conglomerates are struggling to quantify the technology’s return on investment.


Glossier’s New Strategy: Fewer Stores, Fewer Products

In his first interview, chief executive Colin Walsh shares with The Business of Beauty his plan to fix the struggling Millennial beauty brand by starting with a clean slate.

Glossier’s New Strategy: Fewer Stores, Fewer Products

In his first interview, chief executive Colin Walsh shares with The Business of Beauty his plan to fix the struggling Millennial beauty brand by starting with a clean slate.


What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.


Can Mikayla Nogueira Sell Fragrance, Too?

The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.

Can Mikayla Nogueira Sell Fragrance, Too?

The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.


Ulta Beauty Joins TikTok Shop

Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.

Ulta Beauty Joins TikTok Shop

Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.


For Beauty Brands, What’s a Department Store Worth?

In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.

For Beauty Brands, What’s a Department Store Worth?

In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.


For Niche Fragrance Makers, Time Is On Their Side

For centuries, perfumers have aged fragrances to get their best scent expressions. More recently, time is becoming a crucial marketing tool.

For Niche Fragrance Makers, Time Is On Their Side

For centuries, perfumers have aged fragrances to get their best scent expressions. More recently, time is becoming a crucial marketing tool.


Epstein Used NYC’s Fekkai Salon for Himself, His ‘Girls’ and Kathy Ruemmler

Hundreds of emails underscore how Jeffrey Epstein was loyal to the high-end salon that acted as a cog in his perks machine.

Epstein Used NYC’s Fekkai Salon for Himself, His ‘Girls’ and Kathy Ruemmler

Hundreds of emails underscore how Jeffrey Epstein was loyal to the high-end salon that acted as a cog in his perks machine.


One of These Companies Could Be the Next Hair-Care Giant

Indie hair-care brands are tempting conglomerates with their next-gen products and fast-moving ethos, but the current big beauty landscape lacks a dominant player. Firms like Wella Company, Henkel and L’Oréal are all vying for the top spot.

One of These Companies Could Be the Next Hair-Care Giant

Indie hair-care brands are tempting conglomerates with their next-gen products and fast-moving ethos, but the current big beauty landscape lacks a dominant player. Firms like Wella Company, Henkel and L’Oréal are all vying for the top spot.


How Biohacking Became the New Anti-Ageing

From NAD+ to peptides, luxury skincare is increasingly taking a page from the wellness podcaster playbook.

How Biohacking Became the New Anti-Ageing

From NAD+ to peptides, luxury skincare is increasingly taking a page from the wellness podcaster playbook.