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Beauty

Analysis and advice on the fast-evolving beauty business.

At Cosmoprof Worldwide Bologna, Colour Cosmetics Navigate Caution and Creativity

As the global beauty industry convened in Bologna for the world’s largest beauty trade fair, panellists from NellyRodi, Florasis, and Cénée joined BoF’s Shenel Wickramaratne to explore how colour cosmetics are balancing creative expression, consumer value and brand identity in a changing market.

At Cosmoprof Worldwide Bologna, Colour Cosmetics Navigate Caution and Creativity

As the global beauty industry convened in Bologna for the world’s largest beauty trade fair, panellists from NellyRodi, Florasis, and Cénée joined BoF’s Shenel Wickramaratne to explore how colour cosmetics are balancing creative expression, consumer value and brand identity in a changing market.


How War Is Exposing Beauty’s Packaging Problem

From soaring plastic costs to aluminium supply shocks, the US-Israel war with Iran is unraveling the beauty industry’s overreliance on plastic packaging and infrastructural gap for affordable and scalable climate-friendly solutions.

How War Is Exposing Beauty’s Packaging Problem

From soaring plastic costs to aluminium supply shocks, the US-Israel war with Iran is unraveling the beauty industry’s overreliance on plastic packaging and infrastructural gap for affordable and scalable climate-friendly solutions.


How Fragrantica Became the Internet’s Perfume Bible

One of the highest-traffic beauty sites in the world, the perfume directory has become a magnet for both brand awareness and controversy.

How Fragrantica Became the Internet’s Perfume Bible

One of the highest-traffic beauty sites in the world, the perfume directory has become a magnet for both brand awareness and controversy.


Beauty’s New Challenger Conglomerate Has Always Been Here

By shedding its food and ice cream businesses, Unilever is betting big on beauty. But matching the scale, valuation and category depth of rivals like L’Oréal and The Estée Lauder Companies will require sharper focus and strategic discipline.

Beauty’s New Challenger Conglomerate Has Always Been Here

By shedding its food and ice cream businesses, Unilever is betting big on beauty. But matching the scale, valuation and category depth of rivals like L’Oréal and The Estée Lauder Companies will require sharper focus and strategic discipline.


Maison Margiela’s Upmarket Fragrance Play

The L’Oréal-licensed fashion line is launching a new 'haute perfumery' collection, in addition to its more masstige Replica line, to capture an emerging class of scent ‘connoisseurs.'

Maison Margiela’s Upmarket Fragrance Play

The L’Oréal-licensed fashion line is launching a new 'haute perfumery' collection, in addition to its more masstige Replica line, to capture an emerging class of scent ‘connoisseurs.'


What Beauty’s Richest Customers Want

Increasingly, beauty brands that target high-net-worth individuals are not competing against their Sephora shelfmates. They’re competing against luxury experiences or goods, like a stay at the Amangiri or a trip to a top plastic surgeon.

What Beauty’s Richest Customers Want

Increasingly, beauty brands that target high-net-worth individuals are not competing against their Sephora shelfmates. They’re competing against luxury experiences or goods, like a stay at the Amangiri or a trip to a top plastic surgeon.


What Will Be the Next Aesop?

The L’Oréal-owned brand has grown considerably since becoming known for its cult-cool hand soap, leaving room for challengers like Evolvetogether, Commune and Sangre de Fruta to take its place.

What Will Be the Next Aesop?

The L’Oréal-owned brand has grown considerably since becoming known for its cult-cool hand soap, leaving room for challengers like Evolvetogether, Commune and Sangre de Fruta to take its place.


The Business of Looksmaxxing

From experimental drugs to cosmetic surgery, an extreme beauty ideal is taking shape among young men — and turning into business opportunities for haircare, supplements and more. 

The Business of Looksmaxxing

From experimental drugs to cosmetic surgery, an extreme beauty ideal is taking shape among young men — and turning into business opportunities for haircare, supplements and more. 


Global Beauty Brands Flocked to Dubai. Then Came the War.

Retailers and brands that have entered the Gulf region through one of its biggest cities are now caught in the midst of conflict.

Global Beauty Brands Flocked to Dubai. Then Came the War.

Retailers and brands that have entered the Gulf region through one of its biggest cities are now caught in the midst of conflict.


How Skincare Brands Build Trust in the Misinformation Era

‘Mediagenic’ physicians, scientists and researchers have become front-facing figures in the skincare trade. Their influence might be waning on social media — but according to brands, is more urgent than ever.

How Skincare Brands Build Trust in the Misinformation Era

‘Mediagenic’ physicians, scientists and researchers have become front-facing figures in the skincare trade. Their influence might be waning on social media — but according to brands, is more urgent than ever.


Why Matte Makeup Is Trending Again

Brands are filling their shelves with foundations, blushes and eyeshadows that shed their dew for a velvety finish. But getting shoppers excited will require a bit of shine.

Why Matte Makeup Is Trending Again

Brands are filling their shelves with foundations, blushes and eyeshadows that shed their dew for a velvety finish. But getting shoppers excited will require a bit of shine.


The Week Beauty M&A Went Wild

This week, Priya Rao examines M&A mania and Alix Earle’s entry into skincare.

The Week Beauty M&A Went Wild

This week, Priya Rao examines M&A mania and Alix Earle’s entry into skincare.