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Beauty

Analysis and advice on the fast-evolving beauty business.

Legal or Not, the Peptide Boom Is Here

Telemedicine is gearing up for a windfall if the FDA legalises peptides popular with wellness influencers, but long-run brand equity will depend on evidence and efficacy.


The Struggle to Save Africa’s Shea Butter Industry

African nations are phasing bans of shea nut exports in a bid to bolster domestic industry. In the short-term, local collectors are feeling the pinch.


Inside Tilt Beauty’s Mission to Break Accessibility Barriers

From founder storytelling to inclusive design, Tilt Beauty’s first year in business demonstrates how its core pillars of accessibility, playfulness and community can drive success in the beauty industry. Here, BoF sits down with founder Aerin Glazer.


How YSL Could Win the Designer Makeup Wars

The brand is a precious L’Oréal property as one of the few fashion labels to successfully sell cosmetics, but its future success depends on making the runway beauty category relevant again.


The Kids’ Beauty Craze Hits Bathtime

Amid buzz about kids getting into skincare, fragrance and makeup, founders are betting on the basics catering to parents’ needs rather than their children’s TikTok-influenced wants.


Dr. Muneeb Shah’s Remedy Is Ready for Primetime

Priya Rao has the exclusive details on a sought-after doctor brand’s hefty new investment and the converging worlds of expertise and influence.


Can Beauty Crack the World Cup?

As football becomes the next big sporting event for beauty marketing, brands are rushing to activate around the global event — with varying levels of investment.


Opinion: Beauty Inflation Is Hair Care’s Opportunity

The beauty industry is experiencing a new wave of demand for affordable treats, and salon-grade hair treatments used at home are emerging as a key part of the trend, writes Bloomberg’s Andrea Felsted.


Do Retailer Exclusives Still Matter?

Vacation’s entry into Sephora after already securing wide distribution at Ulta Beauty, Target and Costco shows both the new landscape for omnichannel beauty and the limits of the world’s most influential retailer.


Why Filipino Beauty Is Taking Over the World

The rise of ‘P-beauty,’ coinciding with more cultural exports from the Philippines, is pushing homegrown brands and trends into the crowding global beauty market.


L’Oréal Scents World’s First AI Art Museum

The beauty conglomerate has become the founding ‘olfactory’ partner of Dataland, embracing the technology that L’Oréal’s Cyril Chapuy calls the ‘luxury of tomorrow.’


For Beauty Brands, When Does Nostalgia Get Old?

Urban Decay’s recent eyeshadow relaunch shows that a product revival can spur business momentum — the question is, how far?