Skip to main content

Beauty

Analysis and advice on the fast-evolving beauty business.

When the Supply Chain Becomes the Story

In an industry plagued by greenwashing and waning consumer interest in environmental impact, legacy brand Davines is betting on sustainability as lifestyle branding.

When the Supply Chain Becomes the Story

In an industry plagued by greenwashing and waning consumer interest in environmental impact, legacy brand Davines is betting on sustainability as lifestyle branding.


Has ‘Euphoria’-Inspired Makeup Missed Its Moment?

This week, Priya Rao gets into the fate of maximalist beauty looks and LVMH’s latest update.

Has ‘Euphoria’-Inspired Makeup Missed Its Moment?

This week, Priya Rao gets into the fate of maximalist beauty looks and LVMH’s latest update.


The New Playbook for Winning Gen Z Beauty Shoppers

Gen Z is turning beauty into a social sport, blending AI, ingredient obsession and a preference for in-store shopping. But only brands with real credibility and community cachet will convert curiosity into lasting loyalty.

The New Playbook for Winning Gen Z Beauty Shoppers

Gen Z is turning beauty into a social sport, blending AI, ingredient obsession and a preference for in-store shopping. But only brands with real credibility and community cachet will convert curiosity into lasting loyalty.


The Beauty Brands That Won Coachella

While Coachella’s official sponsors ranked high on visibility in the 'clout Olympics,' Rhode’s off-site festival had the most impact, according to data analysis.

The Beauty Brands That Won Coachella

While Coachella’s official sponsors ranked high on visibility in the 'clout Olympics,' Rhode’s off-site festival had the most impact, according to data analysis.


‘Euphoria’ and Half Magic Launch Makeup Collection

The hit HBO show’s lead makeup artist Donni Davy spoke exclusively to The Business of Beauty about how she brought ‘Euphoria’ makeup to market — and why it took so long.

‘Euphoria’ and Half Magic Launch Makeup Collection

The hit HBO show’s lead makeup artist Donni Davy spoke exclusively to The Business of Beauty about how she brought ‘Euphoria’ makeup to market — and why it took so long.


Opinion: Hair and Makeup Artists Deserve a New Deal

Beauty teams have long traded work for credits. That arrangement is ridiculously outdated, writes Sam McKnight.

Opinion: Hair and Makeup Artists Deserve a New Deal

Beauty teams have long traded work for credits. That arrangement is ridiculously outdated, writes Sam McKnight.


Can Scents Be Supplements?

Niche scent house Initio Parfums Privés is in the business of triggering joy with a brand new offering of functional fragrances, as a number of other perfume labels also use neuroscience as a niche.

Can Scents Be Supplements?

Niche scent house Initio Parfums Privés is in the business of triggering joy with a brand new offering of functional fragrances, as a number of other perfume labels also use neuroscience as a niche.


Does Prestige Skincare Still Matter?

This week, Priya Rao gets into it all: moisturisers and serums, the Biebers’ Rhode collab and Nykaa x Deepika Padukone.

Does Prestige Skincare Still Matter?

This week, Priya Rao gets into it all: moisturisers and serums, the Biebers’ Rhode collab and Nykaa x Deepika Padukone.


The New Fragrance Opportunity Is Centuries-Old

Fragrance brands like Loewe and Vyrao are capturing a burning desire for upscale incense sticks, with retailers like Violet Grey and FWRD reporting strong sales in the nascent category. Should other brands listen up, or will the trend flame out?

The New Fragrance Opportunity Is Centuries-Old

Fragrance brands like Loewe and Vyrao are capturing a burning desire for upscale incense sticks, with retailers like Violet Grey and FWRD reporting strong sales in the nascent category. Should other brands listen up, or will the trend flame out?


How the Fear of ‘Old Lady Hands’ Mobilised the Beauty Industry

The growing obsession with ‘hand age’ versus ‘face age,’ is driving a boom in the premium handcare and aesthetic treatment market.

How the Fear of ‘Old Lady Hands’ Mobilised the Beauty Industry

The growing obsession with ‘hand age’ versus ‘face age,’ is driving a boom in the premium handcare and aesthetic treatment market.


At Cosmoprof Worldwide Bologna, Colour Cosmetics Navigate Caution and Creativity

As the global beauty industry convened in Bologna for the world’s largest beauty trade fair, panellists from NellyRodi, Florasis, and Cénée joined BoF’s Shenel Wickramaratne to explore how colour cosmetics are balancing creative expression, consumer value and brand identity in a changing market.

At Cosmoprof Worldwide Bologna, Colour Cosmetics Navigate Caution and Creativity

As the global beauty industry convened in Bologna for the world’s largest beauty trade fair, panellists from NellyRodi, Florasis, and Cénée joined BoF’s Shenel Wickramaratne to explore how colour cosmetics are balancing creative expression, consumer value and brand identity in a changing market.


How War Is Exposing Beauty’s Packaging Problem

From soaring plastic costs to aluminium supply shocks, the US-Israel war with Iran is unraveling the beauty industry’s overreliance on plastic packaging and infrastructural gap for affordable and scalable climate-friendly solutions.

How War Is Exposing Beauty’s Packaging Problem

From soaring plastic costs to aluminium supply shocks, the US-Israel war with Iran is unraveling the beauty industry’s overreliance on plastic packaging and infrastructural gap for affordable and scalable climate-friendly solutions.