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Beauty

Analysis and advice on the fast-evolving beauty business.

The Platform That’s Critical to Success in China

RedNote’s 350 million users have helped make it a powerful force in China’s beauty market. Here’s how to stand out.

The Platform That’s Critical to Success in China

RedNote’s 350 million users have helped make it a powerful force in China’s beauty market. Here’s how to stand out.


Case Study | How to Build a Forever Beauty Brand

Beauty lines rarely struggle to generate buzz when they launch. A famous face, a splashy marketing stunt and a single viral product can generate headlines and fast revenue. This success is often fleeting. This case study explores how to create, scale and execute an enduring, future-proofed beauty label.

Case Study | How to Build a Forever Beauty Brand

Beauty lines rarely struggle to generate buzz when they launch. A famous face, a splashy marketing stunt and a single viral product can generate headlines and fast revenue. This success is often fleeting. This case study explores how to create, scale and execute an enduring, future-proofed beauty label.


BoF Professional Masterclass | How to Build a Forever Beauty Brand

Join us for our next BoF Professional Masterclass on Wednesday, May 6, at 17:00 BST / 12:00 EST as case study Daniela Morosini and a panel of experts unpack customer clarity and creating product differentiation to build a long-lasting beauty label.

BoF Professional Masterclass | How to Build a Forever Beauty Brand

Join us for our next BoF Professional Masterclass on Wednesday, May 6, at 17:00 BST / 12:00 EST as case study Daniela Morosini and a panel of experts unpack customer clarity and creating product differentiation to build a long-lasting beauty label.


Exclusive: Birkenstock Launches Nail Polish

On the heels of record revenue and deeper ties into runway fashion spaces, the 250-year-old brand is taking deeper steps into the personal care space.

Exclusive: Birkenstock Launches Nail Polish

On the heels of record revenue and deeper ties into runway fashion spaces, the 250-year-old brand is taking deeper steps into the personal care space.


The Real Reason Ulta Beauty World Was a Hit

This week, Priya Rao dives into the latest experiential beauty festival, Beiersdorf’s Nivea problems and Salone del Mobile’s perfume plays.

The Real Reason Ulta Beauty World Was a Hit

This week, Priya Rao dives into the latest experiential beauty festival, Beiersdorf’s Nivea problems and Salone del Mobile’s perfume plays.


How ‘Millennial Cringe’ Is Reshaping Makeup

Customers across various generational cohorts are changing their routines for fear of looking out of date — not looking their age.

How ‘Millennial Cringe’ Is Reshaping Makeup

Customers across various generational cohorts are changing their routines for fear of looking out of date — not looking their age.


‘An Element of Exploitation’: The World of TikTok Child Skincare Influencers

Experts say regulation of child influencers sits in a legal grey area as children promote products on social media.

‘An Element of Exploitation’: The World of TikTok Child Skincare Influencers

Experts say regulation of child influencers sits in a legal grey area as children promote products on social media.


The Search for the Next Blockbuster Influencer Brand

A new generation of brands like Alix Earle’s acne line shows that launches can still beat influencer brand fatigue.

The Search for the Next Blockbuster Influencer Brand

A new generation of brands like Alix Earle’s acne line shows that launches can still beat influencer brand fatigue.


Opinion: Are Peptides Just Snake Oil? Don’t Ask the FDA.

US health secretary Robert F. Kennedy Jr.’s push to deregulate peptides purports to make buying the drugs less fraught, but doesn’t give people what they really need: evidence they work and are safe, writes Bloomberg’s Lisa Jarvis.

Opinion: Are Peptides Just Snake Oil? Don’t Ask the FDA.

US health secretary Robert F. Kennedy Jr.’s push to deregulate peptides purports to make buying the drugs less fraught, but doesn’t give people what they really need: evidence they work and are safe, writes Bloomberg’s Lisa Jarvis.


Japanese Culture Is Global. Why Isn’t J-Beauty?

The nation is a major exporter of entertainment, fashion and cuisine, but its skincare and cosmetics output has contracted recently as global competitors have gained.

Japanese Culture Is Global. Why Isn’t J-Beauty?

The nation is a major exporter of entertainment, fashion and cuisine, but its skincare and cosmetics output has contracted recently as global competitors have gained.


Pat McGrath Labs Exits Bankruptcy With a New Owner

A US bankruptcy judge said on Friday she would approve the cosmetic brand’s restructure, which sees new owner GDA Luma assuming control of the new company.

Pat McGrath Labs Exits Bankruptcy With a New Owner

A US bankruptcy judge said on Friday she would approve the cosmetic brand’s restructure, which sees new owner GDA Luma assuming control of the new company.


When the Supply Chain Becomes the Story

In an industry plagued by greenwashing and waning consumer interest in environmental impact, legacy brand Davines is betting on sustainability as lifestyle branding.

When the Supply Chain Becomes the Story

In an industry plagued by greenwashing and waning consumer interest in environmental impact, legacy brand Davines is betting on sustainability as lifestyle branding.