Novo Nordisk Looks to Target Hair Loss in Consumer Push
The maker of Ozempic and Wegovy seeks to expand its direct-to-consumer pharmaceutical business as rival Eli Lilly outpaces in weight-loss drugs.
Beauty
Analysis and advice on the fast-evolving beauty business.
The Business of Beauty Global Forum: Our Place in Culture
Paloma Elsesser, Byunghoon Kim and Emma Dabiri discussed the global cultural shifts transforming today’s beauty standards on the first day of The Business of Beauty Global Forum 2026.
How a Magazine Becomes a Lifestyle Brand
Kinfolk, the quintessential Millennial lifestyle quarterly, is betting it can translate its aspirational aesthetics into a multicategory consumer brand — starting with a fragrance line and a new Manhattan pop-up.
Beauty’s New Price Cuts, Explained
As a K-shaped economy forces shoppers to make difficult decisions, mass and masstige brands are chasing growth with tactical deflation.
The Hollywood Hairstylist Building the Next Aveda
Mara Roszak spent her career styling the hair of starlets like Emma Stone and Zoe Saldaña. Now, through her hair line Rōz, she hopes to move into salons and Sephora stores across the US.
What I’m Most Excited About at The Business of Beauty Global Forum 2026
Join the livestream on June 24 and 25 as we examine beauty’s current place in culture, and look forward to its new future.
Talking Luxury With L’Oréal’s Cyril Chapuy
Priya Rao parses the issues facing beauty’s highest price point with the president of L’Oréal Luxe.
L’Oréal to Acquire Majority Stake in India’s Innovist
The French cosmetics group will acquire a majority stake in India’s Innovist as it looks to step up its share of one of the world’s fastest-growing markets.
Beauty Brands Want to Own Their Space. It’ll Cost Them.
As department stores wane in popularity and specialty and e-commerce becomes more saturated, beauty brands are looking to open their own stores to regain ground and control the customer experience. Becoming a retailer, however, is very different to being a wholesaler.
Legal or Not, the Peptide Boom Is Here
Telemedicine is gearing up for a windfall if the FDA legalises peptides popular with wellness influencers, but long-run brand equity will depend on evidence and efficacy.
The Struggle to Save Africa’s Shea Butter Industry
African nations are phasing bans of shea nut exports in a bid to bolster domestic industry. In the short-term, local collectors are feeling the pinch.
Inside Tilt Beauty’s Mission to Break Accessibility Barriers
From founder storytelling to inclusive design, Tilt Beauty’s first year in business demonstrates how its core pillars of accessibility, playfulness and community can drive success in the beauty industry. Here, BoF sits down with founder Aerin Glazer.
How YSL Could Win the Designer Makeup Wars
The brand is a precious L’Oréal property as one of the few fashion labels to successfully sell cosmetics, but its future success depends on making the runway beauty category relevant again.
THE NEWS IN BRIEF
PR Agency CGC Launches Performance Media Division
Known for its premium beauty clients including Glossier and Hermès Beauty, the agency’s new division combines influencer marketing and AI insights.
Luxury Perfume Line Roja London Acquired by Extravaganza Beauty
Master perfumer and founder Roja Dove will remain with the brand in a new consultancy role.
Olaplex Names New CEO
Christoph Kaul will succeed Amanda Baldwin, who led the hair care label through its acquisition by Henkel earlier this year.
Perelel Expands C-Suite, Tapping Rare Beauty’s CMO
Known for its prenatal vitamins, the wellness label has hired Rare Beauty's Ashley Murphy as its chief marketing officer, while Anjelika Temple moves into the chief creative officer role.
Supergoop Announces Chief Commercial Officer
The sunscreen label has appointed former Coty executive Jamie Parker to the newly created role as it gears up to become a “global skin health company.”
L’Oréal Steals French Stock Market Crown From LVMH
The cosmetics group became France’s most valuable listed company on Tuesday, the first time since 2017 that a non-luxury company has claimed the top spot at the end of a trading day.
Kimberly-Clark Prepares Asset Sales to Win EU Nod for Kenvue Deal
The US consumer goods giant is preparing concessions to address EU antitrust concerns about its bid for Tylenol maker Kenvue that could help it win approval for the $40 billion deal, sources told Reuters.