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Beauty

Analysis and advice on the fast-evolving beauty business.

Can a Beauty Brand Stretch From Gen X to Z?

In a market of increasingly segmented shoppers, legacy labels like Olay and Covergirl are rethinking what it means to be a multigenerational beauty brand.

Can a Beauty Brand Stretch From Gen X to Z?

In a market of increasingly segmented shoppers, legacy labels like Olay and Covergirl are rethinking what it means to be a multigenerational beauty brand.


Opinion: Sephora Needs a New Partner in China

With Sephora China posting four consecutive years of losses, it’s time to turn over the reins to a more engaged ally adept at converting consumer trends into product design, marketing and effective pricing, writes Juliana Liu.

Opinion: Sephora Needs a New Partner in China

With Sephora China posting four consecutive years of losses, it’s time to turn over the reins to a more engaged ally adept at converting consumer trends into product design, marketing and effective pricing, writes Juliana Liu.


Can Luxury Skincare Save Big Beauty?

This week, Priya Rao gets into the desirability of luxury skincare and Met Gala beauty.

Can Luxury Skincare Save Big Beauty?

This week, Priya Rao gets into the desirability of luxury skincare and Met Gala beauty.


Are We Anywhere Near Peak Lip Balm?

The ‘skinification’ of lip products is still driving the category, but consumer fatigue and cannibalisation are beginning to threaten its continued growth.

Are We Anywhere Near Peak Lip Balm?

The ‘skinification’ of lip products is still driving the category, but consumer fatigue and cannibalisation are beginning to threaten its continued growth.


The Influencers That Make Men Shop for Beauty

They’re more likely to be athletes, stylists or dermatologists than traditional content creators.

The Influencers That Make Men Shop for Beauty

They’re more likely to be athletes, stylists or dermatologists than traditional content creators.


Why Are So Many Beauty Brands Faking Scandals?

In an engagement economy that rewards shock over scale, brands are causing drama in the hopes of capturing their audience’s attention. But it’s a risky strategy for an industry never too far from actual controversy.

Why Are So Many Beauty Brands Faking Scandals?

In an engagement economy that rewards shock over scale, brands are causing drama in the hopes of capturing their audience’s attention. But it’s a risky strategy for an industry never too far from actual controversy.


What Makes a Beauty Experience Last Forever?

In an age of content oversaturation, brands are spending more to make their events and environments stand out — even if these moments are more fleeting than ever.

What Makes a Beauty Experience Last Forever?

In an age of content oversaturation, brands are spending more to make their events and environments stand out — even if these moments are more fleeting than ever.


Can Beauty’s ‘Limited-Edition’ Launch Strategy Last?

Membership-based fragrance label Ffern is opening its orders to the general public for the first time, as other beauty brands jump in on the product-drop experiment.

Can Beauty’s ‘Limited-Edition’ Launch Strategy Last?

Membership-based fragrance label Ffern is opening its orders to the general public for the first time, as other beauty brands jump in on the product-drop experiment.


Around the World With Hailey Bieber’s Rhode

This week, Priya Rao has an interview with the most-talked-about founder in beauty, and dives into Swan’s viral bachelorette partnership.

Around the World With Hailey Bieber’s Rhode

This week, Priya Rao has an interview with the most-talked-about founder in beauty, and dives into Swan’s viral bachelorette partnership.


Can the ‘MAC of Italy’ Make It in America?

European cosmetics giant Kiko Milano has racked up over $1 billion in sales with storefronts across the globe from Chile to India. Until now, success in the hyper-competitive US market has been more elusive, however.

Can the ‘MAC of Italy’ Make It in America?

European cosmetics giant Kiko Milano has racked up over $1 billion in sales with storefronts across the globe from Chile to India. Until now, success in the hyper-competitive US market has been more elusive, however.


Exclusive: Amouage Sales Hit $190 Million in First Quarter

The Omani fragrance house charted record growth, despite disruptions in its home region.

Exclusive: Amouage Sales Hit $190 Million in First Quarter

The Omani fragrance house charted record growth, despite disruptions in its home region.


Inside Susan Yara’s Second Act

The founder of Naturium unveils the details of her tropical new body and haircare brand, Playa, exclusively to The Business of Beauty.

Inside Susan Yara’s Second Act

The founder of Naturium unveils the details of her tropical new body and haircare brand, Playa, exclusively to The Business of Beauty.