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The Business of Fashion

Beauty

Analysis and advice on the fast-evolving beauty business.

The Ordinary’s Stunts Are Getting Bolder. How Far Can They Go?

The Estée Lauder-owned skincare brand is staging immersive, local pop-ups all over the world. Its newest, in New York, may be one of its most audacious yet.

The Ordinary’s Stunts Are Getting Bolder. How Far Can They Go?

The Estée Lauder-owned skincare brand is staging immersive, local pop-ups all over the world. Its newest, in New York, may be one of its most audacious yet.

Beauty Is Inherently Political. In 2026, That’s a Problem.

This week, Priya Rao goes into it all: apolitical beauty brands, Armani sale rumours, Skky Partners’ undoing and more.

Beauty Is Inherently Political. In 2026, That’s a Problem.

This week, Priya Rao goes into it all: apolitical beauty brands, Armani sale rumours, Skky Partners’ undoing and more.

Acne’s Big Breakout Moment

Despite affecting more than 1.7 billion people globally, acne care has been slow to innovate. Now a cohort of challenger skincare labels, from the likes of Alix Earle and Lili Reinhart, is paving a new landscape.

Acne’s Big Breakout Moment

Despite affecting more than 1.7 billion people globally, acne care has been slow to innovate. Now a cohort of challenger skincare labels, from the likes of Alix Earle and Lili Reinhart, is paving a new landscape.

Bella Hadid Will Headline The Business of Beauty Global Forum 2026

Join us for the global livestream as we gather leaders shaping the beauty and wellness industry from Sephora and APR Corporation to Violette_FR and Kiko Milano.

Bella Hadid Will Headline The Business of Beauty Global Forum 2026

Join us for the global livestream as we gather leaders shaping the beauty and wellness industry from Sephora and APR Corporation to Violette_FR and Kiko Milano.

The Debrief | Why Are So Many Brands Faking Scandals?

The Business of Beauty’s Priya Rao and Rachael Griffiths discuss how beauty brands are moving beyond traditional social media content to experiment with “rage bait.”

The Debrief | Why Are So Many Brands Faking Scandals?

The Business of Beauty’s Priya Rao and Rachael Griffiths discuss how beauty brands are moving beyond traditional social media content to experiment with “rage bait.”

Will Jacob Elordi Be Worth It for Chanel?

The ‘Euphoria’ actor’s succession of Timothée Chalamet as the face of Bleu de Chanel surprised some, but came as the value of celebrity ambassadorships appear to be waning.

Will Jacob Elordi Be Worth It for Chanel?

The ‘Euphoria’ actor’s succession of Timothée Chalamet as the face of Bleu de Chanel surprised some, but came as the value of celebrity ambassadorships appear to be waning.

Playbook | Beauty Retail in the Age of Connected Commerce

As beauty shoppers move fluidly between screens, stores, and AI-powered search, the brands pulling ahead are the ones connecting the dots — across data, channels and the full customer journey. This playbook explores how to implement this connected strategy.

Playbook | Beauty Retail in the Age of Connected Commerce

As beauty shoppers move fluidly between screens, stores, and AI-powered search, the brands pulling ahead are the ones connecting the dots — across data, channels and the full customer journey. This playbook explores how to implement this connected strategy.

Is There a Right Way to Sell Skincare to Kids?

Beauty built an entire industry around Gen Alpha’s shopping frenzy. But as the legal and ethical consequences of marketing to kids come into focus, tween-focused brands face their watershed moment.

Is There a Right Way to Sell Skincare to Kids?

Beauty built an entire industry around Gen Alpha’s shopping frenzy. But as the legal and ethical consequences of marketing to kids come into focus, tween-focused brands face their watershed moment.

How to ‘Un-Cancel’ a Beauty Product

Skinfluencers may dismiss products like makeup wipes, pore strips and face scrubs, but that hasn’t stopped them from becoming unlikely hits for beauty disruptors.

How to ‘Un-Cancel’ a Beauty Product

Skinfluencers may dismiss products like makeup wipes, pore strips and face scrubs, but that hasn’t stopped them from becoming unlikely hits for beauty disruptors.

Can a Beauty Brand Stretch From Gen X to Z?

In a market of increasingly segmented shoppers, legacy labels like Olay and Covergirl are rethinking what it means to be a multigenerational beauty brand.

Can a Beauty Brand Stretch From Gen X to Z?

In a market of increasingly segmented shoppers, legacy labels like Olay and Covergirl are rethinking what it means to be a multigenerational beauty brand.

Opinion: Sephora Needs a New Partner in China

With Sephora China posting four consecutive years of losses, it’s time to turn over the reins to a more engaged ally adept at converting consumer trends into product design, marketing and effective pricing, writes Juliana Liu.

Opinion: Sephora Needs a New Partner in China

With Sephora China posting four consecutive years of losses, it’s time to turn over the reins to a more engaged ally adept at converting consumer trends into product design, marketing and effective pricing, writes Juliana Liu.

Can Luxury Skincare Save Big Beauty?

This week, Priya Rao gets into the desirability of luxury skincare and Met Gala beauty.

Can Luxury Skincare Save Big Beauty?

This week, Priya Rao gets into the desirability of luxury skincare and Met Gala beauty.

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