Novo Nordisk Looks to Target Hair Loss in Consumer Push
The maker of Ozempic and Wegovy seeks to expand its direct-to-consumer pharmaceutical business as rival Eli Lilly outpaces in weight-loss drugs.
Beauty
Analysis and advice on the fast-evolving beauty business.
Estée Lauder Companies Won’t Sell Too Faced, Smashbox and Dr. Jart
After exploring a sale process for the three lines, the conglomerate has decided to hold on to the brands with significantly streamlined teams.
Gucci Beauty’s Identity Crisis
Coty’s agreement to relinquish Gucci’s beauty licence one year ahead of schedule was a major win for Kering and L’Oréal, but making the most of the opportunity will require Gucci to assert a more stable brand identity separate from its revolving cast of designers.
Exclusive: Valentino Beauty Launches New Fragrance Franchise, Vendetta
The L’Oréal-owned beauty label is capitalising on its success in the perfume category with a new mens and womens collection, fronted by Dakota Johnson and Alexander Skarsgård.
Gucci Beauty’s Identity Crisis
This week, Coty’s agreement to relinquish Gucci’s beauty licence one year ahead of schedule was a major win for Kering and L’Oréal, but making the most of the opportunity will require Gucci to assert a more stable brand identity separate from its revolving cast of designers.
Covergirl Stops Chasing Gen Z to Focus on Middle-Aged Women
The Coty-owned brand, bought from P&G a decade ago, needs a ‘significant reset.’ It’s hoping Gen X can help it pull it off.
How To Make a Celebrity Fragrance Last Forever
As the world's best-selling celebrity fragrance, White Diamonds, celebrates its 35th anniversary, Revlon and the Elizabeth Taylor estate are angling towards a younger consumer.
How Beauty Brands Can Build Intuitive Customer Journeys
At The Business of Beauty Global Forum 2026, BoF’s Annabel Bolton sat down with Klaviyo’s vice president of product marketing Kelly Thacker to unpack the ever-evolving customer path to purchase, and how brands can future-proof their strategies for both discoverability and, ultimately, loyalty.
The Great Gucci Beauty Handover
Priya Rao dives into the early transfer of one of cosmetics’ and fragrance’s most desirable licences and offers an update on Cos Bar.
Are There Too Many Beauty Sales?
As Prime Day stretches into Prime Week, and retailers crowd the calendar with overlapping promotions, beauty brands are rethinking how to discount without eroding their long-term value.
How To Win on TikTok Shop
As beauty brands rethink distribution, TikTok Shop is becoming an increasingly important piece of the puzzle. On the final morning of The Business of Beauty Global Forum, TikTok Shop’s Ajay Salpekar and BoF’s Yasmine Dahlberg joined BoF’s Shenel Wickramaratne to discuss where the platform fits within a modern channel strategy.
The Body Care Category Ripe for Gen Alpha
Personal care conglomerates and small indies alike are setting their sights on the deodorant market to get under the arms and into the beauty routines of young consumers.
Turning Brand Equity Into a Growth Engine for Beauty Players
At The Business of Beauty Global Forum, Front Row’s chief revenue officer Christopher Skinner joined BoF’s Yasmine Dahlberg on stage to explore why the beauty brands pulling ahead treat marketplaces, retail, DTC and AI discovery as one system.
THE NEWS IN BRIEF
PR Agency CGC Launches Performance Media Division
Known for its premium beauty clients including Glossier and Hermès Beauty, the agency’s new division combines influencer marketing and AI insights.
Luxury Perfume Line Roja London Acquired by Extravaganza Beauty
Master perfumer and founder Roja Dove will remain with the brand in a new consultancy role.
Olaplex Names New CEO
Christoph Kaul will succeed Amanda Baldwin, who led the hair care label through its acquisition by Henkel earlier this year.
Perelel Expands C-Suite, Tapping Rare Beauty’s CMO
Known for its prenatal vitamins, the wellness label has hired Rare Beauty's Ashley Murphy as its chief marketing officer, while Anjelika Temple moves into the chief creative officer role.
Supergoop Announces Chief Commercial Officer
The sunscreen label has appointed former Coty executive Jamie Parker to the newly created role as it gears up to become a “global skin health company.”
L’Oréal Steals French Stock Market Crown From LVMH
The cosmetics group became France’s most valuable listed company on Tuesday, the first time since 2017 that a non-luxury company has claimed the top spot at the end of a trading day.
Kimberly-Clark Prepares Asset Sales to Win EU Nod for Kenvue Deal
The US consumer goods giant is preparing concessions to address EU antitrust concerns about its bid for Tylenol maker Kenvue that could help it win approval for the $40 billion deal, sources told Reuters.