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Beauty

Analysis and advice on the fast-evolving beauty business.

Inside Olive Young’s Long-Awaited LA Launch

South Korea’s largest beauty retailer makes a brick-and-mortar bet on the US K-beauty boom’s staying power, with further expansion planned across the country.

Inside Olive Young’s Long-Awaited LA Launch

South Korea’s largest beauty retailer makes a brick-and-mortar bet on the US K-beauty boom’s staying power, with further expansion planned across the country.


Only the Fastest Innovators Are Winning in Beauty

Shoppers’ thirst for beauty is strong, as conglomerates’ recent earnings reports show. But the major players must find fresh ways to make their assortments stand out from the pack.

Only the Fastest Innovators Are Winning in Beauty

Shoppers’ thirst for beauty is strong, as conglomerates’ recent earnings reports show. But the major players must find fresh ways to make their assortments stand out from the pack.


What’s Behind Niche Perfume’s Culinary Turn

Desire for more refined niche fragrances and addictive ‘gourmand’ ingredients has led to the arrival of brands like Moëhr, which takes its scent cues from haute cuisine.

What’s Behind Niche Perfume’s Culinary Turn

Desire for more refined niche fragrances and addictive ‘gourmand’ ingredients has led to the arrival of brands like Moëhr, which takes its scent cues from haute cuisine.


Why the Estée Lauder and Puig Deal Collapsed

The much-telegraphed potential merger fell apart after months of negotiations, the two companies confirmed on Thursday, as they face up to the limits of their strengths and weaknesses.

Why the Estée Lauder and Puig Deal Collapsed

The much-telegraphed potential merger fell apart after months of negotiations, the two companies confirmed on Thursday, as they face up to the limits of their strengths and weaknesses.


Estée Lauder Companies and Puig End M&A Talks

Discussions of a merger between the beauty giants have fallen through after reports that Charlotte Tilbury was renegotiating her contract.

Estée Lauder Companies and Puig End M&A Talks

Discussions of a merger between the beauty giants have fallen through after reports that Charlotte Tilbury was renegotiating her contract.


What’s at Stake for Jo Malone London?

This week Priya Rao dives into one of fragrance’s biggest properties and why gourmand scents have gone bananas.

What’s at Stake for Jo Malone London?

This week Priya Rao dives into one of fragrance’s biggest properties and why gourmand scents have gone bananas.


E.l.f. Beauty Signals Caution Despite Rhode-Driven Growth

The US beauty conglomerate tempered its outlook for 2026, despite 25 percent growth last year led by Hailey Bieber’s beauty label Rhode.

E.l.f. Beauty Signals Caution Despite Rhode-Driven Growth

The US beauty conglomerate tempered its outlook for 2026, despite 25 percent growth last year led by Hailey Bieber’s beauty label Rhode.


Without Its Founder, Sol de Janeiro Looks to Its Next Act

With new leadership, the Brazil-inspired body-care giant must find fresh paths for growth amid greater volatility, slowing sales and market saturation.

Without Its Founder, Sol de Janeiro Looks to Its Next Act

With new leadership, the Brazil-inspired body-care giant must find fresh paths for growth amid greater volatility, slowing sales and market saturation.


Meet Our Finalists for The Business of Beauty Global Awards 2026

Mexico’s Productos Latina, the US’ Sarah Creal Beauty and Korea’s Borntostandout are among the 15 shortlisted brands for this year’s Global Awards in Napa Valley, California.

Meet Our Finalists for The Business of Beauty Global Awards 2026

Mexico’s Productos Latina, the US’ Sarah Creal Beauty and Korea’s Borntostandout are among the 15 shortlisted brands for this year’s Global Awards in Napa Valley, California.


How to Win in India

Global brands are still flooding into India, hoping to secure a foothold as the country’s appetite for prestige beauty grows. But many premium players are leaving money on the table.

How to Win in India

Global brands are still flooding into India, hoping to secure a foothold as the country’s appetite for prestige beauty grows. But many premium players are leaving money on the table.


The Ordinary’s Stunts Are Getting Bolder. How Far Can They Go?

The Estée Lauder-owned skincare brand is staging immersive, local pop-ups all over the world. Its newest, in New York, may be one of its most audacious yet.

The Ordinary’s Stunts Are Getting Bolder. How Far Can They Go?

The Estée Lauder-owned skincare brand is staging immersive, local pop-ups all over the world. Its newest, in New York, may be one of its most audacious yet.


Beauty Is Inherently Political. In 2026, That’s a Problem.

This week, Priya Rao goes into it all: apolitical beauty brands, Armani sale rumours, Skky Partners’ undoing and more.

Beauty Is Inherently Political. In 2026, That’s a Problem.

This week, Priya Rao goes into it all: apolitical beauty brands, Armani sale rumours, Skky Partners’ undoing and more.