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Beauty

Analysis and advice on the fast-evolving beauty business.

L’Oréal Scents World’s First AI Art Museum

The beauty conglomerate has become the founding ‘olfactory’ partner of Dataland, embracing the technology that L’Oréal’s Cyril Chapuy calls the ‘luxury of tomorrow.’

L’Oréal Scents World’s First AI Art Museum

The beauty conglomerate has become the founding ‘olfactory’ partner of Dataland, embracing the technology that L’Oréal’s Cyril Chapuy calls the ‘luxury of tomorrow.’


For Beauty Brands, When Does Nostalgia Get Old?

Urban Decay’s recent eyeshadow relaunch shows that a product revival can spur business momentum — the question is, how far?

For Beauty Brands, When Does Nostalgia Get Old?

Urban Decay’s recent eyeshadow relaunch shows that a product revival can spur business momentum — the question is, how far?


The Wellness Industry Finds Its Next Target: New Mums

From daily vitamins to luxury recovery retreats, brands are racing to meet the needs of women navigating the transition into motherhood.

The Wellness Industry Finds Its Next Target: New Mums

From daily vitamins to luxury recovery retreats, brands are racing to meet the needs of women navigating the transition into motherhood.


A Mid-Year M&A Check-In

Priya Rao parses the current state of beauty deals with a spotlight on Waldencast’s sale of Obagi Medical.

A Mid-Year M&A Check-In

Priya Rao parses the current state of beauty deals with a spotlight on Waldencast’s sale of Obagi Medical.


Why Beauty Brands Can’t Afford to Ignore TikTok Shop

The platform is now a top e-tailer for cosmetics, skincare and hair care, and smart legacy and indie brands are increasingly being lured by its proposition.

Why Beauty Brands Can’t Afford to Ignore TikTok Shop

The platform is now a top e-tailer for cosmetics, skincare and hair care, and smart legacy and indie brands are increasingly being lured by its proposition.


The Mall Mainstay Clawing Back Sephora Tweens

The teen-favourite retailer Urban Outfitters is banking on Gen-Alpha influencers and brands like Sol de Janeiro and Yes Day in its bid to become a ‘beauty empire.’

The Mall Mainstay Clawing Back Sephora Tweens

The teen-favourite retailer Urban Outfitters is banking on Gen-Alpha influencers and brands like Sol de Janeiro and Yes Day in its bid to become a ‘beauty empire.’


How Not to Launch a Brand

Backlash to brand launches such as Leaked Labs, the beauty brand created by beauty influencers the Lipstick Lesbians, highlights the growing difficulty of turning a creator following into a brand community.

How Not to Launch a Brand

Backlash to brand launches such as Leaked Labs, the beauty brand created by beauty influencers the Lipstick Lesbians, highlights the growing difficulty of turning a creator following into a brand community.


The Business of Beauty Global Forum 2026

Global Livestream — Wednesday, June 24 and Thursday, June 25, 2026

The Business of Beauty Global Forum 2026

Global Livestream — Wednesday, June 24 and Thursday, June 25, 2026


Exclusive: Bridgepoint Group to Acquire Obagi Medical

The UK investment firm has agreed to purchase the clinical skincare label from Waldencast for $460 million, with co-founders Michel Brousset and Hind Sebti departing the beauty conglomerate to join Bridgepoint.

Exclusive: Bridgepoint Group to Acquire Obagi Medical

The UK investment firm has agreed to purchase the clinical skincare label from Waldencast for $460 million, with co-founders Michel Brousset and Hind Sebti departing the beauty conglomerate to join Bridgepoint.


Department Stores Need Fragrance. Is the Feeling Mutual?

Memo Paris’s Harrods-exclusive launch with Giles Deacon underscores why fragrance remains a vital experiential anchor amid broader retail disruption.

Department Stores Need Fragrance. Is the Feeling Mutual?

Memo Paris’s Harrods-exclusive launch with Giles Deacon underscores why fragrance remains a vital experiential anchor amid broader retail disruption.


The Business of Beauty and Front Row Convene Beauty Leaders in New York

Executives from Kenvue, Olfactory NYC, Soshe Beauty, Weleda, Jane Iredale, YSE Beauty, Odele and more gathered at Sadelle’s in New York City to discuss what it means to build a commerce strategy that connects the dots between discovery, conversion and growth.

The Business of Beauty and Front Row Convene Beauty Leaders in New York

Executives from Kenvue, Olfactory NYC, Soshe Beauty, Weleda, Jane Iredale, YSE Beauty, Odele and more gathered at Sadelle’s in New York City to discuss what it means to build a commerce strategy that connects the dots between discovery, conversion and growth.


The Return of Marc Jacobs Beauty

This week is all about makeup, including an interview with Ngozi Esther Edeme, known on social media as @paintedbyesther, and Brennan Kilbane’s take on the long-awaited reintroduction of Marc Jacobs Beauty.

The Return of Marc Jacobs Beauty

This week is all about makeup, including an interview with Ngozi Esther Edeme, known on social media as @paintedbyesther, and Brennan Kilbane’s take on the long-awaited reintroduction of Marc Jacobs Beauty.