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Beauty

Analysis and advice on the fast-evolving beauty business.

Merit Gets an Assist From Vasiliki Petrou

This week, Priya Rao gets into the makeup brand’s newest investor, dive into retail consolidation and look at Fenty Beauty foundation flares.


Halal Beauty’s World Leaders Struggle for Dominance

Indonesia has fallen from second to fourth place in the global halal beauty market, as local brands face consumer trust issues and international competition for Muslim shoppers.


The Next-Gen Makeup Artists Painting Beauty’s Future

These breakout beauty professionals may not yet be boldfaced names, but their work with era-defining celebrities and the world’s largest brands prove their influence is taking hold.


Beauty Enters Its ‘Superdupe’ Era

Mcobeauty’s newest launch, crafted with precisely the same formula as its pricier forebear, Urban Decay, showcases an evolving strategy for ‘dupe’ brands.


Human Skin Is the Newest Ingredient in K-Beauty

Skin boosters made from donated human tissue are booming at clinics across South Korea as patients seek new treatments to restore facial volume.


Beauty’s Favourite Celebrity Face: One That’s Not Everywhere

At a time when celebrities are expected to act like influencers, beauty companies are betting that underexposed talent can drive a bigger return on investment.


The BoF Podcast | Paloma Elsesser on Purpose, Representation and the New Rituals of Body Care

Paloma Elsesser joined The Business of Beauty’s executive editor Priya Rao about staying true to herself amid the pressures of tokenism and why — after a decade building other people’s brands — she’s finally thinking about building one of her own.


Exclusive: K18 Bets on Longevity

The hair care brand’s latest product, which will anchor a new longevity-focused franchise, plants a flag in what its founder calls one of the most consequential shifts beauty has ever seen.


Sephora Wants in on Serious Skincare. Medik8 Provides an Answer.

This week, we dive into the L’Oréal-owned skincare label’s cross-channel push and Estée Lauder’s collapsed sale news.


Is Blush’s Moment Fading?

Blush catapulted in sales growth over the past three years, earning its chops as a serious complexion product. Now it appears to be reaching a saturation point.


The Niche Retailers That Matter in Beauty

Premium brands often use niche retailers to signal their luxury positioning and reach discerning customers. But with high fixed costs and a smaller footprint than major retailers, not all are worth the investment.


For Some Patients, a Facelift Alone Isn’t Enough

'Pre-facelift' procedures like injectable biostimulators and radiofrequency are filling the gap between baby Botox jabs and hardcore deep plane surgeries. Beauty brands are getting in on the rush.