Novo Nordisk Looks to Target Hair Loss in Consumer Push
The maker of Ozempic and Wegovy seeks to expand its direct-to-consumer pharmaceutical business as rival Eli Lilly outpaces in weight-loss drugs.
Beauty
Analysis and advice on the fast-evolving beauty business.
LVMH Sells Patou Back to Cosmetics Magnate Dilesh Mehta
The historic French perfume name, which had been relaunched by LVMH in 2019 as a fashion label geared to younger shoppers, has been acquired by the Mehta family, already shareholders since 2011.
Can SPF Brands Turn Gen Z Off Tanning?
A coalition of sunscreen brands is pushing back against social media’s “tanmaxxing” obsession, raising questions about whether the industry’s sun-safe messaging has lost its way.
Post-Exit Founders on What Makes a Brand Worth Buying
This week, Daniela Morosini chats with post-exit founders about the unwritten rules strategics play by, and dives into the start of earnings season.
An Elemis Sale Update
The prestige skin and spa brand, which is close to finding a buyer, aims to more than double its sales in the next five years, according to documents viewed by The Business of Beauty.
L’Oréal Sales Rise on Hair-Care Demand
The French beauty giant's mass division grew faster than anticipated, largely driven by professional styling products.
How Beauty Brands Scale Past Retail Exclusivity
Expansion beyond an exclusive retail arrangement brings new growth, but brands must have the resources to make sure both old and new partners remain happy.
China’s Beauty Industry Gets AI Makeover to Close Innovation Gap
The country’s beauty companies are utilising the technology to compress lengthy development timelines, and deliver trendy ingredients such as PDRN faster than ever.
The Strategic Rise of Dubai’s Beauty Export Market
As global tradeshow Beautyworld Dubai celebrates its 30th edition, show director Ravi Ramchandani sits down with BoF to unpack the region’s new role as a key exporter of beauty.
Gap Looks to Nostalgia to Sell a Modern Perfume
With its forthcoming reboot of classic 1990s scents like Grass and Om, the American retail giant is hoping to re-enter beauty with a contemporary twist on its old playbook.
To Build Better Brands, Estée Lauder Turns to Deciem
This August, the ELC-owned incubator behind The Ordinary will launch its premium skincare line, NIOD, into Sephora — and take over management of Lauder-owned Origins. With more resources, distribution, and responsibility, Deciem is becoming the company’s most valuable asset.
The Most Desirable Beauty Companies to Work for in 2026
L’Oréal Paris, Dior Beauty and Charlotte Tilbury topped the list as 296 beauty professionals and aspiring workers from across 53 countries tell BoF Careers where they dream of working — and what’s pulling them there.
Summers Are Getting Hotter. Is Beauty Ready?
From sweat-resistant makeup to climate-adaptive skincare, brands are rethinking beauty for a hotter planet.
THE NEWS IN BRIEF
PR Agency CGC Launches Performance Media Division
Known for its premium beauty clients including Glossier and Hermès Beauty, the agency’s new division combines influencer marketing and AI insights.
Luxury Perfume Line Roja London Acquired by Extravaganza Beauty
Master perfumer and founder Roja Dove will remain with the brand in a new consultancy role.
Olaplex Names New CEO
Christoph Kaul will succeed Amanda Baldwin, who led the hair care label through its acquisition by Henkel earlier this year.
Perelel Expands C-Suite, Tapping Rare Beauty’s CMO
Known for its prenatal vitamins, the wellness label has hired Rare Beauty's Ashley Murphy as its chief marketing officer, while Anjelika Temple moves into the chief creative officer role.
Supergoop Announces Chief Commercial Officer
The sunscreen label has appointed former Coty executive Jamie Parker to the newly created role as it gears up to become a “global skin health company.”
L’Oréal Steals French Stock Market Crown From LVMH
The cosmetics group became France’s most valuable listed company on Tuesday, the first time since 2017 that a non-luxury company has claimed the top spot at the end of a trading day.
Kimberly-Clark Prepares Asset Sales to Win EU Nod for Kenvue Deal
The US consumer goods giant is preparing concessions to address EU antitrust concerns about its bid for Tylenol maker Kenvue that could help it win approval for the $40 billion deal, sources told Reuters.