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Beauty

Analysis and advice on the fast-evolving beauty business.

Vyrao Finalising Sale

The premium perfume line, created by former fashion executive Yasmin Sewell, is closing in on a new owner.


Can Beauty Beat Big Pharma at Hair Loss?

As shoppers seek newer, better solutions for hair shedding and thinning, brands are racing to offer products that go beyond the scalp.


Amouage First Half 2026 Sales Surge 74 Percent

The Omani fragrance house recorded another period of record growth as it continued to double-down on key geographies like the US and high-concentration perfumes.


Inside the $5 Billion Cosmetics Company Behind Rhode

After its buzziest acquisition ever and a dozen years into the role, E.l.f.. Beauty CEO Tarang Amin still seems pretty “elfing” delighted by it all.


Cushion Foundations Dominate in Asia. Now, They’re Going Global.

One of Asia’s biggest beauty product categories had failed to translate globally for over a decade, but it may finally be seeing its moment.


Unlocking the Ultimate Online Beauty Community

A first-of-its-kind report from Reddit maps the platform’s raw and expansive beauty community. The platform hopes it will be a tool for brands and beauty lovers alike.


What Makes a Makeup Artist Brand Work?

This week, we have a conversation with Katie Jane Hughes about her upcoming retail launch and an explainer on a niche perfume drama.


E.l.f Raises Revenue Outlook; Needs Scrappy Thinking to Maintain Growth

With sales at its core line in decline, the company is tweaking everything from price, geographic distribution and categories to rebuild momentum.


Why Mikayla Nogueira Chose Sephora

The influencer-turned-founder and erstwhile Ulta Beauty employee has selected Sephora for the retail debut of her label, POV Beauty. That decision was not taken lightly, said Nogueira.


Why Lilac Is Beauty’s New Nude

Soft, floral-inspired purple shades are becoming increasingly popular in makeup collections and beauty campaigns. Experts say it’s a vibe shift, not a trend.


Prestige Beauty Outpaces High-End Bags as China’s Luxury Spending Evolves

For Chinese consumers seeking luxury, skincare is trumping designer goods as a prolonged property downturn and weaker confidence make price tags ever more decisive.


The Future of Beauty Commerce Is Live

Livestream shopping has evolved beyond a marketing experiment, prompting beauty brands to rethink the intersection of content, community and commerce.