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Omani fragrance house Amouage recorded $360 million in estimated retail sales during the first half of 2026, an increase of 74 percent year on year, The Business of Beauty can exclusively reveal.
The three months ended July 31st marked the 13th consecutive quarter of double-digit growth for the brand, chief executive Marco Parsiegla said in an interview. In 2025, the brand recorded $430 million in full-year net sales.
“If you look at the big picture, we see client demand stronger than ever before,” Parsiegla said.
The brand continues to find growth in its more premium and niche formulations like its Essences collection, which launched three new scents in 2026 and saw 360 percent sales growth. Amouage’s Exceptional Extraits, highly concentrated versions of its core perfumes, grew 82 percent, and now comprise a third of the brand’s overall business.
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Amouage also saw over 90 percent growth in key regions like the US (up 92 percent), the EU (up 98 percent) and Asia-Pacific (up 97 percent), attributed to new monobrand boutique openings and strengthened direct-to-consumer sales. The brand now operates 31 boutiques worldwide, and attributes about a third of its global sales to DTC.
In the Middle East, Parsiegla said the ongoing crisis “was a little bit of a stress test,” but sales in the region grew 46 percent overall, tripling in Qatar. Creating luxury experiences for local clients helped build resilience in the region, Parsiegla noted, but other geographical expansion offset the impact. Travel retail has also showed signs of rebounding.
“Even if we see a disruption in one region, we have other regions to balance it,” he said.
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