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E-Commerce

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Retail

Nike to Slash Number of Online Distributors in China

The sportswear ‌giant aims to direct consumers to official Nike channels in a bid to clean up the marketplace as it continues losing ground to domestic rivals.

Retail

Nike to Slash Number of Online Distributors in China

The sportswear ‌giant aims to direct consumers to official Nike channels in a bid to clean up the marketplace as it continues losing ground to domestic rivals.


Technology

The Phia Scandal and ‘Cookie Stuffing,’ Explained

The buzzy startup, which has attracted capital from prominent venture-capital firms and a host of celebrity backers, was caught using a hard-to-spot tactic to claim credit for affiliate sales it didn’t earn.

Technology

The Phia Scandal and ‘Cookie Stuffing,’ Explained

The buzzy startup, which has attracted capital from prominent venture-capital firms and a host of celebrity backers, was caught using a hard-to-spot tactic to claim credit for affiliate sales it didn’t earn.


Beauty

Are There Too Many Beauty Sales?

As Prime Day stretches into Prime Week, and retailers crowd the calendar with overlapping promotions, beauty brands are rethinking how to discount without eroding their long-term value.

Beauty

Are There Too Many Beauty Sales?

As Prime Day stretches into Prime Week, and retailers crowd the calendar with overlapping promotions, beauty brands are rethinking how to discount without eroding their long-term value.


Partner Content

How To Win on TikTok Shop

As beauty brands rethink distribution, TikTok Shop is becoming an increasingly important piece of the puzzle. On the final morning of The Business of Beauty Global Forum, TikTok Shop’s Ajay Salpekar and BoF’s Yasmine Dahlberg joined BoF’s Shenel Wickramaratne to discuss where the platform fits within a modern channel strategy.

Partner Content

How To Win on TikTok Shop

As beauty brands rethink distribution, TikTok Shop is becoming an increasingly important piece of the puzzle. On the final morning of The Business of Beauty Global Forum, TikTok Shop’s Ajay Salpekar and BoF’s Yasmine Dahlberg joined BoF’s Shenel Wickramaratne to discuss where the platform fits within a modern channel strategy.


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Sustainability

What France’s Anti-Fast Fashion Law Means for Shein

The new legislation introduces advertising restrictions and financial penalties aimed squarely at ultra-fast fashion platforms like Shein and Temu while largely sparing European players such as Zara and H&M.

Sustainability

What France’s Anti-Fast Fashion Law Means for Shein

The new legislation introduces advertising restrictions and financial penalties aimed squarely at ultra-fast fashion platforms like Shein and Temu while largely sparing European players such as Zara and H&M.


Beauty

How a Veteran Beauty Founder Plans to Win Gen Z

Gregg Renfrew, who launched Counter after buying Beautycounter out of foreclosure, is back with a new brand aimed at getting young shoppers excited about “clean” beauty. 

Beauty

How a Veteran Beauty Founder Plans to Win Gen Z

Gregg Renfrew, who launched Counter after buying Beautycounter out of foreclosure, is back with a new brand aimed at getting young shoppers excited about “clean” beauty. 


Partner Content

The New Rules of Beauty Brand Loyalty

Onstage at The Business of Beauty Global Forum, Jamie Domenici, CMO of Klaviyo and Liz Cebron, CMO of Ilia, joined BoF’s Johanna Stout to explore how brands can navigate an increasingly complex customer engagement landscape and build lasting consumer relationships.

Partner Content

The New Rules of Beauty Brand Loyalty

Onstage at The Business of Beauty Global Forum, Jamie Domenici, CMO of Klaviyo and Liz Cebron, CMO of Ilia, joined BoF’s Johanna Stout to explore how brands can navigate an increasingly complex customer engagement landscape and build lasting consumer relationships.


Partner Content

How Amazon Beauty Is Redefining Discovery

At The Business of Beauty Global Forum, Amazon Beauty’s Wendy Franks joined BoF’s Annabel Bolton onstage to discuss the online retailer’s evolution from lower-funnel shopping destination to discovery engine.

Partner Content

How Amazon Beauty Is Redefining Discovery

At The Business of Beauty Global Forum, Amazon Beauty’s Wendy Franks joined BoF’s Annabel Bolton onstage to discuss the online retailer’s evolution from lower-funnel shopping destination to discovery engine.


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Retail

French Parliament Passes Fast-Fashion Law to Curb Shein and Temu

The new legislation mandates per-product fines for ultra-fast-fashion companies and bans advertising, including influencer promotion.

Retail

French Parliament Passes Fast-Fashion Law to Curb Shein and Temu

The new legislation mandates per-product fines for ultra-fast-fashion companies and bans advertising, including influencer promotion.


Retail

EU Introduces €3 Customs Charge on Small Parcels to Curb Cheap Chinese Imports

Low-value parcels have more than quadrupled from 2022 to 2025, with competition from online platforms like Shein and Temu damaging European retailers.

Retail

EU Introduces €3 Customs Charge on Small Parcels to Curb Cheap Chinese Imports

Low-value parcels have more than quadrupled from 2022 to 2025, with competition from online platforms like Shein and Temu damaging European retailers.


Partner Content

How To Drive Luxury Conversion Through AI-Powered Virtual Try-On

DressX’s latest intelligence report suggests shoppers who engage with AI virtual try-on are 50 percent more likely to purchase overall, while conversion rates among luxury consumers jump up to 10 times higher. BoF unpacks and analyses the key insights from the report.

Partner Content

How To Drive Luxury Conversion Through AI-Powered Virtual Try-On

DressX’s latest intelligence report suggests shoppers who engage with AI virtual try-on are 50 percent more likely to purchase overall, while conversion rates among luxury consumers jump up to 10 times higher. BoF unpacks and analyses the key insights from the report.


Partner Content

In Stockholm, Exploring New Frontiers in E-Commerce

Executives from H&M, Arket and Fjällräven, among others, joined BoF Insights and Amazon Fashion and Sports in Stockholm for a presentation exploring the next phase of fashion e-commerce — and how brands can contend.

Partner Content

In Stockholm, Exploring New Frontiers in E-Commerce

Executives from H&M, Arket and Fjällräven, among others, joined BoF Insights and Amazon Fashion and Sports in Stockholm for a presentation exploring the next phase of fashion e-commerce — and how brands can contend.