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Beauty

A Mall Mainstay Makes Itself Over

Bath & Body Works’ is the US’ most ubiquitous fragrance company. But to regain relevancy, a facelift — in more ways than one — is incoming.


Partner Content

How AI Is Transforming Personalisation Into Individualisation

As customers expect more from the shopping journey — across lifestyle, luxury, beauty and fashion — brands are using automation to create more relevant, individualised experiences. BoF sits down with Klaviyo’s CMO Jamie Domenici to explore how brands can move beyond standard personalisation.


Retail

Vinted Faces Influx of Suspected Looted Goods After French Riots

The company has ‘taken immediate action to identify and remove listings linked to the looting,’ and has ‘stepped up monitoring of suspicious listings,’ a Vinted spokesperson said in a statement. ‘When our rules are breached, we act against the accounts involved, up to permanent bans.’


Beauty

Isamaya Ffrench Has Departed Namesake Brand

The makeup artist has not been involved with Isamaya Beauty for over a year, sources told The Business of Beauty.


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Beauty

Beauty’s Next Growth Engine Is Live

Fenty Beauty’s first 12-hour online shopping event, featuring Rihanna, shows how a new generation of brands are embracing the practised art of live selling.


Beauty

The Indie Beauty Guide to GEO

While conglomerates like L’Oréal and Estée Lauder dominate chatbot recommendations, independent labels like Divi and Omnilux are boosting AI traffic by targeting niche queries and overhauling backend data.


Partner Content

How to Make Customer Interactions More Meaningful at Scale

At a leadership breakfast during Paris Fashion Week, executives from Dior, Balenciaga, Jacquemus, Kering, Sessun and more joined BoF and Klaviyo to discuss the urgency to drive loyalty in a fragmented market.


Beauty

The New Platform Bringing Latin Beauty to the World

L-Beauty, a new e-commerce site created by the non-profit organisation Latinas in Beauty wants to introduce shoppers, retailers and investors to emergent Latin-owned brands.


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Media

Revolve Launches Annual Print Magazine

The annual publication, whose inaugural issue features Kendall Jenner, Alex Consani and Teyana Taylor, will be available digitally and in stores.


Retail

H&M Founding Family Builds Stake as Turnaround Stumbles

The move is fueling speculation the billionaire Persson family could take the fast-fashion retailer private.


Technology

Amazon Blocks Meta’s Muse AI Agent From Its Retail Site

The e-commerce giant prohibits other companies from deploying automated tools to shop its site and started blocking Meta’s Muse on Sunday night.


Technology

The Fashion E-Tailer Pulling Ahead on AI

Zalando is using artificial intelligence to boost growth and efficiency, including a 90 percent reduction in the cost of creating website content. BoF went inside the push to win the AI race at Europe’s largest online fashion retailer.