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Partner Content

Inside BoF and LTK’s Intimate London Dinner on the New Fundamentals of Creator Commerce

As AI transforms how consumers search, discover and purchase from brands, marketing and creative leaders gathered in London with The Business of Fashion and LTK to discuss the future of creator-led commerce and the growing value of trust.

Partner Content

Inside BoF and LTK’s Intimate London Dinner on the New Fundamentals of Creator Commerce

As AI transforms how consumers search, discover and purchase from brands, marketing and creative leaders gathered in London with The Business of Fashion and LTK to discuss the future of creator-led commerce and the growing value of trust.


Partner Content

Inside Farfetch’s Strategy for a New Era of Luxury Experience

Farfetch’s chief commercial officer unpacks the strategy behind Farfetch First, the luxury e-commerce company’s newly launched service designed to elevate its customer experience — and empower a global community of brand partners.

Partner Content

Inside Farfetch’s Strategy for a New Era of Luxury Experience

Farfetch’s chief commercial officer unpacks the strategy behind Farfetch First, the luxury e-commerce company’s newly launched service designed to elevate its customer experience — and empower a global community of brand partners.


Beauty

Why Beauty Brands Can’t Afford to Ignore TikTok Shop

The platform is now a top e-tailer for cosmetics, skincare and hair care, and smart legacy and indie brands are increasingly being lured by its proposition.

Beauty

Why Beauty Brands Can’t Afford to Ignore TikTok Shop

The platform is now a top e-tailer for cosmetics, skincare and hair care, and smart legacy and indie brands are increasingly being lured by its proposition.


Partner Content

The Business of Beauty and Front Row Convene Beauty Leaders in New York

Executives from Kenvue, Olfactory NYC, Soshe Beauty, Weleda, Jane Iredale, YSE Beauty, Odele and more gathered at Sadelle’s in New York City to discuss what it means to build a commerce strategy that connects the dots between discovery, conversion and growth.

Partner Content

The Business of Beauty and Front Row Convene Beauty Leaders in New York

Executives from Kenvue, Olfactory NYC, Soshe Beauty, Weleda, Jane Iredale, YSE Beauty, Odele and more gathered at Sadelle’s in New York City to discuss what it means to build a commerce strategy that connects the dots between discovery, conversion and growth.


Partner Content

Fashion and Beauty Leaders Gather in New York to Unpack AI Adoption

The Business of Fashion convened senior leaders from Amazon Fashion, Calvin Klein, and Victoria Beckham Beauty, among others, to explore its latest coverage of artificial intelligence.

Partner Content

Fashion and Beauty Leaders Gather in New York to Unpack AI Adoption

The Business of Fashion convened senior leaders from Amazon Fashion, Calvin Klein, and Victoria Beckham Beauty, among others, to explore its latest coverage of artificial intelligence.


Technology

10 Problems AI Can Help Fashion Solve

Here's how fashion brands are deploying artificial intelligence to tackle real business problems and work faster, smarter and more efficiently.

Technology

10 Problems AI Can Help Fashion Solve

Here's how fashion brands are deploying artificial intelligence to tackle real business problems and work faster, smarter and more efficiently.


Partner Content

Inside BoF and Shopify’s Knowledge Breakfast on the Future of AI Commerce

BoF and Shopify convened commerce and marketing leaders from Coach, Revolve, Jennifer Fisher, Giorgio Armani, Estée Lauder, Lacoste, COS, FullBeauty Brands and more in New York City to discuss how AI is rewriting the rules of product discovery and online shopping.

Partner Content

Inside BoF and Shopify’s Knowledge Breakfast on the Future of AI Commerce

BoF and Shopify convened commerce and marketing leaders from Coach, Revolve, Jennifer Fisher, Giorgio Armani, Estée Lauder, Lacoste, COS, FullBeauty Brands and more in New York City to discuss how AI is rewriting the rules of product discovery and online shopping.


Partner Content

How RaiseFashion Prepares Independent Fashion Brands For AI Discoverability

BoF speaks with six designers from RaiseFashion's 2026 masterclass — Andrew Kwon, Mckenzie Liautaud, Natasha Das, Patricio Campillo, Rodney Patterson and Shao Yang — on the challenge of building discoverability in the age of AI and the distribution decisions that define an independent brand.

Partner Content

How RaiseFashion Prepares Independent Fashion Brands For AI Discoverability

BoF speaks with six designers from RaiseFashion's 2026 masterclass — Andrew Kwon, Mckenzie Liautaud, Natasha Das, Patricio Campillo, Rodney Patterson and Shao Yang — on the challenge of building discoverability in the age of AI and the distribution decisions that define an independent brand.


Technology

Exclusive: Vêtir Valued at $150 Million in New Funding Round

The AI-powered styling and shopping app raised a $5.5 million Series A as it looks to expand.

Technology

Exclusive: Vêtir Valued at $150 Million in New Funding Round

The AI-powered styling and shopping app raised a $5.5 million Series A as it looks to expand.


Partner Content

Forging an Edge in Fashion and Sports E-Commerce

Last week, BoF and Amazon Fashion and Sports gathered industry leaders for a panel event to unpack how brands can drive attention and conversion on- and off-screen through a compelling digital experience. Now, BoF shares insights from the discussion.

Partner Content

Forging an Edge in Fashion and Sports E-Commerce

Last week, BoF and Amazon Fashion and Sports gathered industry leaders for a panel event to unpack how brands can drive attention and conversion on- and off-screen through a compelling digital experience. Now, BoF shares insights from the discussion.


Beauty

How to Win in India

Global brands are still flooding into India, hoping to secure a foothold as the country’s appetite for prestige beauty grows. But many premium players are leaving money on the table.

Beauty

How to Win in India

Global brands are still flooding into India, hoping to secure a foothold as the country’s appetite for prestige beauty grows. But many premium players are leaving money on the table.


Beauty

The Debrief | Why Are So Many Brands Faking Scandals?

The Business of Beauty’s Priya Rao and Rachael Griffiths discuss how beauty brands are moving beyond traditional social media content to experiment with “rage bait.”

Beauty

The Debrief | Why Are So Many Brands Faking Scandals?

The Business of Beauty’s Priya Rao and Rachael Griffiths discuss how beauty brands are moving beyond traditional social media content to experiment with “rage bait.”