Theory Appoints James Kelly Global CEO
A veteran at Fast Retailing, Kelly previously held the role of US chief financial officer at the brand.
e-commerce
Technology
The Reason Your AI Investments Aren’t Paying Off
Investment in artificial intelligence promises to help fashion companies work faster, smarter and more efficiently, but one key obstacle stands in the way of good returns.
The Reason Your AI Investments Aren’t Paying Off
Investment in artificial intelligence promises to help fashion companies work faster, smarter and more efficiently, but one key obstacle stands in the way of good returns.
Beauty
The Future of Beauty Commerce Is Live
Livestream shopping has evolved beyond a marketing experiment, prompting beauty brands to rethink the intersection of content, community and commerce.
The Future of Beauty Commerce Is Live
Livestream shopping has evolved beyond a marketing experiment, prompting beauty brands to rethink the intersection of content, community and commerce.
Retail
Nike to Slash Number of Online Distributors in China
The sportswear giant aims to direct consumers to official Nike channels in a bid to clean up the marketplace as it continues losing ground to domestic rivals.
Nike to Slash Number of Online Distributors in China
The sportswear giant aims to direct consumers to official Nike channels in a bid to clean up the marketplace as it continues losing ground to domestic rivals.
Technology
The Phia Scandal and ‘Cookie Stuffing,’ Explained
The buzzy startup, which has attracted capital from prominent venture-capital firms and a host of celebrity backers, was caught using a hard-to-spot tactic to claim credit for affiliate sales it didn’t earn.
The Phia Scandal and ‘Cookie Stuffing,’ Explained
The buzzy startup, which has attracted capital from prominent venture-capital firms and a host of celebrity backers, was caught using a hard-to-spot tactic to claim credit for affiliate sales it didn’t earn.
Beauty
Are There Too Many Beauty Sales?
As Prime Day stretches into Prime Week, and retailers crowd the calendar with overlapping promotions, beauty brands are rethinking how to discount without eroding their long-term value.
Are There Too Many Beauty Sales?
As Prime Day stretches into Prime Week, and retailers crowd the calendar with overlapping promotions, beauty brands are rethinking how to discount without eroding their long-term value.
Partner Content
How To Win on TikTok Shop
As beauty brands rethink distribution, TikTok Shop is becoming an increasingly important piece of the puzzle. On the final morning of The Business of Beauty Global Forum, TikTok Shop’s Ajay Salpekar and BoF’s Yasmine Dahlberg joined BoF’s Shenel Wickramaratne to discuss where the platform fits within a modern channel strategy.
How To Win on TikTok Shop
As beauty brands rethink distribution, TikTok Shop is becoming an increasingly important piece of the puzzle. On the final morning of The Business of Beauty Global Forum, TikTok Shop’s Ajay Salpekar and BoF’s Yasmine Dahlberg joined BoF’s Shenel Wickramaratne to discuss where the platform fits within a modern channel strategy.
Sustainability
What France’s Anti-Fast Fashion Law Means for Shein
The new legislation introduces advertising restrictions and financial penalties aimed squarely at ultra-fast fashion platforms like Shein and Temu while largely sparing European players such as Zara and H&M.
What France’s Anti-Fast Fashion Law Means for Shein
The new legislation introduces advertising restrictions and financial penalties aimed squarely at ultra-fast fashion platforms like Shein and Temu while largely sparing European players such as Zara and H&M.
Beauty
How a Veteran Beauty Founder Plans to Win Gen Z
Gregg Renfrew, who launched Counter after buying Beautycounter out of foreclosure, is back with a new brand aimed at getting young shoppers excited about “clean” beauty.
How a Veteran Beauty Founder Plans to Win Gen Z
Gregg Renfrew, who launched Counter after buying Beautycounter out of foreclosure, is back with a new brand aimed at getting young shoppers excited about “clean” beauty.
Partner Content
The New Rules of Beauty Brand Loyalty
Onstage at The Business of Beauty Global Forum, Jamie Domenici, CMO of Klaviyo and Liz Cebron, CMO of Ilia, joined BoF’s Johanna Stout to explore how brands can navigate an increasingly complex customer engagement landscape and build lasting consumer relationships.
The New Rules of Beauty Brand Loyalty
Onstage at The Business of Beauty Global Forum, Jamie Domenici, CMO of Klaviyo and Liz Cebron, CMO of Ilia, joined BoF’s Johanna Stout to explore how brands can navigate an increasingly complex customer engagement landscape and build lasting consumer relationships.
Partner Content
How Amazon Beauty Is Redefining Discovery
At The Business of Beauty Global Forum, Amazon Beauty’s Wendy Franks joined BoF’s Annabel Bolton onstage to discuss the online retailer’s evolution from lower-funnel shopping destination to discovery engine.
How Amazon Beauty Is Redefining Discovery
At The Business of Beauty Global Forum, Amazon Beauty’s Wendy Franks joined BoF’s Annabel Bolton onstage to discuss the online retailer’s evolution from lower-funnel shopping destination to discovery engine.
Retail
French Parliament Passes Fast-Fashion Law to Curb Shein and Temu
The new legislation mandates per-product fines for ultra-fast-fashion companies and bans advertising, including influencer promotion.
French Parliament Passes Fast-Fashion Law to Curb Shein and Temu
The new legislation mandates per-product fines for ultra-fast-fashion companies and bans advertising, including influencer promotion.
Retail
EU Introduces €3 Customs Charge on Small Parcels to Curb Cheap Chinese Imports
Low-value parcels have more than quadrupled from 2022 to 2025, with competition from online platforms like Shein and Temu damaging European retailers.
EU Introduces €3 Customs Charge on Small Parcels to Curb Cheap Chinese Imports
Low-value parcels have more than quadrupled from 2022 to 2025, with competition from online platforms like Shein and Temu damaging European retailers.
The News in Brief
Nike Shareholders Reject Climate Proposal Backed by Norway Wealth Fund
The proposal urged more transparency about the company’s climate goals, including the disclosure of details on how the sportswear maker intends to achieve emissions-reduction targets.
Report: CVC Explores $2 Billion Sale of Dr Teal’s Parent Company
Talks for a potential sale of Arthea, formerly known as PDC Brands, are at an early stage in a busy year for personal care mergers and acquisitions.
Longtime McQueen Collaborator Shaun Leane Launches New Label
The boundary-pushing jewellery designer, known for the elaborate pieces he crafted for Alexander McQueen in the 90s, is building a bespoke high jewellery and objects label dubbed 12.
Next Wins Appeal in UK Equal Pay Case
The landmark ruling allows the retailer to pay warehouse workers more than shop staff on the basis it costs more to recruit and retain them.
L Catterton Nears Acquisition of Fitness Brand Hyrox
Private equity firm L Catterton is close to buying a controlling stake in Hyrox in a deal that may value the fitness competition brand at nearly $700 million, sources told Bloomberg.
Shein’s Value Down $5 Billion, Among HK’s Worst Post-IPO Weeks
Shein’s sliding market value reflects investor concerns over the fast-fashion retailer’s growth outlook.
Nykaa Increases Stake in Beauty Brand Earth Rhythm
The Indian beauty retailer has invested in the clean personal care brand for the third time, raising its stake by an additional 24.2 percent.