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The Business of Fashion

Brennan Kilbane

Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s leading coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends. He was previously a writer and reporter at Allure magazine and an editor-at-large for Air Mail Look, and is an alumni of New York University's Gallatin School of Individualized Study.

    Beauty

    Puig’s Plan to Go It Alone

    Seven months after a merger with the Estée Lauder Companies fell apart, new chief executive José Manuel Albesa unveiled a multi-pronged plan to double the company’s size all on its own.

    Beauty

    A Mall Mainstay Makes Itself Over

    Bath & Body Works’ is the US’ most ubiquitous fragrance company. But to regain relevancy, a facelift — in more ways than one — is incoming.

    Beauty

    How Collagen Jelly Pouches Became Beauty’s Latest Viral Craze

    Collagen supplements have been staples in Asia for decades. Now, they’re gaining traction in the West, fuelled by viral jelly pouches and trendy drinkable formats. But not everyone is buying in.

    Beauty

    Mikayla Nogueira Can Sell Anything, Especially Her Own Brand

    In roughly 18 months, POV Beauty has become one of the industry’s fastest growing disruptor brands. With a recent Sephora launch and a new $15 million fundraise, it is supercharging the trajectory of what an influencer-founded beauty brand can be.

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    Beauty

    We’re Never Getting Out of Pretty Prison

    Hulu’s new exposé into the 2000s makeover show 'The Swan' arrives at an uncomfortable moment for an industry wedded to the idea of 'glowing up.'

    Beauty

    Made With Love: Amber Valletta and Teddy Charles’ New Hair Line

    The pair, who met on a magazine shoot over a decade ago, are now in business together with a five-product collection under the brand name Maison Beaux.

    Beauty

    Chanel Hires Lucia Pieroni to Lead Makeup, Raising Beauty Stakes

    The veteran makeup artist, who has worked alongside Matthieu Blazy since his debut in 2025, will ‘bring a new perspective, reinforcing the vitality of Chanel Makeup,’ the company said.

    Beauty

    What Does Italian Beauty Have To Prove?

    At Milan Beauty Week, one of the world’s cosmetic manufacturing hubs demonstrated why ‘Made in Italy’ still matters with a new urgency.

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    Beauty

    Who Has a Right to Win in Fragrance?

    Beauty brands, major conglomerates and indie labels see perfume as an opportunistic venture for growth. But as category sales moderate, can new scents and players break through?

    Beauty

    Victoria’s Secret Brought Sexy Back. What About Beauty?

    The underwear juggernaut has been hard at work revitalising its offer by returning to its glamorous roots. But its massive cosmetics and fragrance business has been slower to transform.

    Beauty

    Dior Pushes ‘Haute Wellness’ Strategy

    The label’s powerful beauty division is upgrading its spa offering and hiring Pilates instructors and sleep experts as it goes head-to-head with hotels and retreats in a bid to tap the buoyant high-end wellness market.

    Beauty

    Can Underwear Be Skincare?

    Labels like Underdays and Sylva are on the vanguard of a new category called 'carewear,' creating clothing with wellness or skincare benefits. But the business plan is still a work in progress.