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Brennan Kilbane

Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s leading coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends. He was previously a writer and reporter at Allure magazine and an editor-at-large for Air Mail Look, and is an alumni of New York University's Gallatin School of Individualized Study.

    Beauty

    Dior Pushes ‘Haute Wellness’ Strategy

    The label’s powerful beauty division is upgrading its spa offering and hiring Pilates instructors and sleep experts as it goes head-to-head with hotels and retreats in a bid to tap the buoyant high-end wellness market.

    Beauty

    Dior Pushes ‘Haute Wellness’ Strategy

    The label’s powerful beauty division is upgrading its spa offering and hiring Pilates instructors and sleep experts as it goes head-to-head with hotels and retreats in a bid to tap the buoyant high-end wellness market.


    Beauty

    Can Underwear Be Skincare?

    Labels like Underdays and Sylva are on the vanguard of a new category called 'carewear,' creating clothing with wellness or skincare benefits. But the business plan is still a work in progress.

    Beauty

    Can Underwear Be Skincare?

    Labels like Underdays and Sylva are on the vanguard of a new category called 'carewear,' creating clothing with wellness or skincare benefits. But the business plan is still a work in progress.


    Beauty

    A Luxury Skincare Line, Made for Younger Faces

    La Prairie’s new Swiss Pristine collection, aimed at entry-level shoppers, is a big bet on how aspirational products can be.

    Beauty

    A Luxury Skincare Line, Made for Younger Faces

    La Prairie’s new Swiss Pristine collection, aimed at entry-level shoppers, is a big bet on how aspirational products can be.


    Beauty

    Beauty Is Betting on Fragrance. Why Isn’t Shiseido?

    The Japanese conglomerate has taken a conservative approach to expanding its perfume portfolio against a greater boom where global competitors supercharge their efforts.

    Beauty

    Beauty Is Betting on Fragrance. Why Isn’t Shiseido?

    The Japanese conglomerate has taken a conservative approach to expanding its perfume portfolio against a greater boom where global competitors supercharge their efforts.


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    Beauty

    The Risky Business of Experimental Peptides

    Business owners and politicians are lobbying regulators for easier access to new injectable drugs against the recommendations of some medical experts. But customer demand isn’t waning.

    Beauty

    The Risky Business of Experimental Peptides

    Business owners and politicians are lobbying regulators for easier access to new injectable drugs against the recommendations of some medical experts. But customer demand isn’t waning.


    Beauty

    Amouage First Half 2026 Sales Surge 74 Percent

    The Omani fragrance house recorded another period of record growth as it continued to double-down on key geographies like the US and high-concentration perfumes.

    Beauty

    Amouage First Half 2026 Sales Surge 74 Percent

    The Omani fragrance house recorded another period of record growth as it continued to double-down on key geographies like the US and high-concentration perfumes.


    Beauty

    Why Lilac Is Beauty’s New Nude

    Soft, floral-inspired purple shades are becoming increasingly popular in makeup collections and beauty campaigns. Experts say it’s a vibe shift, not a trend.

    Beauty

    Why Lilac Is Beauty’s New Nude

    Soft, floral-inspired purple shades are becoming increasingly popular in makeup collections and beauty campaigns. Experts say it’s a vibe shift, not a trend.


    Beauty

    The Next-Gen Makeup Artists Painting Beauty’s Future

    These breakout beauty professionals may not yet be boldfaced names, but their work with era-defining celebrities and the world’s largest brands prove their influence is taking hold.

    Beauty

    The Next-Gen Makeup Artists Painting Beauty’s Future

    These breakout beauty professionals may not yet be boldfaced names, but their work with era-defining celebrities and the world’s largest brands prove their influence is taking hold.


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    Beauty

    Exclusive: Valentino Beauty Launches New Fragrance Franchise, Vendetta

    The L’Oréal-owned beauty label is capitalising on its success in the perfume category with a new mens and womens collection, fronted by Dakota Johnson and Alexander Skarsgård.

    Beauty

    Exclusive: Valentino Beauty Launches New Fragrance Franchise, Vendetta

    The L’Oréal-owned beauty label is capitalising on its success in the perfume category with a new mens and womens collection, fronted by Dakota Johnson and Alexander Skarsgård.


    Beauty

    Glossier’s Plan to Reignite Its Marketing Magic

    As the beleagured Millennial beauty brand works on its turnaround, a campaign in partnership with the New York City Tourism Board recalls its early marketing stunts.

    Beauty

    Glossier’s Plan to Reignite Its Marketing Magic

    As the beleagured Millennial beauty brand works on its turnaround, a campaign in partnership with the New York City Tourism Board recalls its early marketing stunts.


    Beauty

    Will the Niche Perfume Boom Ever End?

    This week’s newsletter tracks fragrance’s hottest segment, featuring the new master perfumers at DSM-Firmenich and an interview with Artessence Group CEO Patrice Béliard.

    Beauty

    Will the Niche Perfume Boom Ever End?

    This week’s newsletter tracks fragrance’s hottest segment, featuring the new master perfumers at DSM-Firmenich and an interview with Artessence Group CEO Patrice Béliard.


    Beauty

    How a Magazine Becomes a Lifestyle Brand

    Kinfolk, the quintessential Millennial lifestyle quarterly, is betting it can translate its aspirational aesthetics into a multicategory consumer brand — starting with a fragrance line and a new Manhattan pop-up.

    Beauty

    How a Magazine Becomes a Lifestyle Brand

    Kinfolk, the quintessential Millennial lifestyle quarterly, is betting it can translate its aspirational aesthetics into a multicategory consumer brand — starting with a fragrance line and a new Manhattan pop-up.