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Brennan Kilbane

Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s leading coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends. He was previously a writer and reporter at Allure magazine and an editor-at-large for Air Mail Look, and is an alumni of New York University's Gallatin School of Individualized Study.

    Beauty

    The Next-Gen Makeup Artists Painting Beauty’s Future

    These breakout beauty professionals may not yet be boldfaced names, but their work with era-defining celebrities and the world’s largest brands prove their influence is taking hold.

    Beauty

    The Next-Gen Makeup Artists Painting Beauty’s Future

    These breakout beauty professionals may not yet be boldfaced names, but their work with era-defining celebrities and the world’s largest brands prove their influence is taking hold.


    Beauty

    Exclusive: Valentino Beauty Launches New Fragrance Franchise, Vendetta

    The L’Oréal-owned beauty label is capitalising on its success in the perfume category with a new mens and womens collection, fronted by Dakota Johnson and Alexander Skarsgård.

    Beauty

    Exclusive: Valentino Beauty Launches New Fragrance Franchise, Vendetta

    The L’Oréal-owned beauty label is capitalising on its success in the perfume category with a new mens and womens collection, fronted by Dakota Johnson and Alexander Skarsgård.


    Beauty

    Glossier’s Plan to Reignite Its Marketing Magic

    As the beleagured Millennial beauty brand works on its turnaround, a campaign in partnership with the New York City Tourism Board recalls its early marketing stunts.

    Beauty

    Glossier’s Plan to Reignite Its Marketing Magic

    As the beleagured Millennial beauty brand works on its turnaround, a campaign in partnership with the New York City Tourism Board recalls its early marketing stunts.


    Beauty

    Will the Niche Perfume Boom Ever End?

    This week’s newsletter tracks fragrance’s hottest segment, featuring the new master perfumers at DSM-Firmenich and an interview with Artessence Group CEO Patrice Béliard.

    Beauty

    Will the Niche Perfume Boom Ever End?

    This week’s newsletter tracks fragrance’s hottest segment, featuring the new master perfumers at DSM-Firmenich and an interview with Artessence Group CEO Patrice Béliard.


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    Beauty

    How a Magazine Becomes a Lifestyle Brand

    Kinfolk, the quintessential Millennial lifestyle quarterly, is betting it can translate its aspirational aesthetics into a multicategory consumer brand — starting with a fragrance line and a new Manhattan pop-up.

    Beauty

    How a Magazine Becomes a Lifestyle Brand

    Kinfolk, the quintessential Millennial lifestyle quarterly, is betting it can translate its aspirational aesthetics into a multicategory consumer brand — starting with a fragrance line and a new Manhattan pop-up.


    Beauty

    The Hollywood Hairstylist Building the Next Aveda

    Mara Roszak spent her career styling the hair of starlets like Emma Stone and Zoe Saldaña. Now, through her hair line Rōz, she hopes to move into salons and Sephora stores across the US.

    Beauty

    The Hollywood Hairstylist Building the Next Aveda

    Mara Roszak spent her career styling the hair of starlets like Emma Stone and Zoe Saldaña. Now, through her hair line Rōz, she hopes to move into salons and Sephora stores across the US.


    Beauty

    How YSL Could Win the Designer Makeup Wars

    The brand is a precious L’Oréal property as one of the few fashion labels to successfully sell cosmetics, but its future success depends on making the runway beauty category relevant again.

    Beauty

    How YSL Could Win the Designer Makeup Wars

    The brand is a precious L’Oréal property as one of the few fashion labels to successfully sell cosmetics, but its future success depends on making the runway beauty category relevant again.


    Retail

    The Debrief | Fashion’s Ozempic Reckoning

    As GLP-1 drugs reshape consumers’ bodies at unprecedented scale, BoF’s Diana Pearl and Brennan Kilbane examine how fashion and beauty brands are adapting to a profound shift in size, fit and appearance.

    Retail

    The Debrief | Fashion’s Ozempic Reckoning

    As GLP-1 drugs reshape consumers’ bodies at unprecedented scale, BoF’s Diana Pearl and Brennan Kilbane examine how fashion and beauty brands are adapting to a profound shift in size, fit and appearance.


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    Beauty

    Do Retailer Exclusives Still Matter?

    Vacation’s entry into Sephora after already securing wide distribution at Ulta Beauty, Target and Costco shows both the new landscape for omnichannel beauty and the limits of the world’s most influential retailer.

    Beauty

    Do Retailer Exclusives Still Matter?

    Vacation’s entry into Sephora after already securing wide distribution at Ulta Beauty, Target and Costco shows both the new landscape for omnichannel beauty and the limits of the world’s most influential retailer.


    Beauty

    The Return of Marc Jacobs Beauty

    This week is all about makeup, including an interview with Ngozi Esther Edeme, known on social media as @paintedbyesther, and Brennan Kilbane’s take on the long-awaited reintroduction of Marc Jacobs Beauty.

    Beauty

    The Return of Marc Jacobs Beauty

    This week is all about makeup, including an interview with Ngozi Esther Edeme, known on social media as @paintedbyesther, and Brennan Kilbane’s take on the long-awaited reintroduction of Marc Jacobs Beauty.


    Beauty

    Will Jacob Elordi Be Worth It for Chanel?

    The ‘Euphoria’ actor’s succession of Timothée Chalamet as the face of Bleu de Chanel surprised some, but came as the value of celebrity ambassadorships appear to be waning.

    Beauty

    Will Jacob Elordi Be Worth It for Chanel?

    The ‘Euphoria’ actor’s succession of Timothée Chalamet as the face of Bleu de Chanel surprised some, but came as the value of celebrity ambassadorships appear to be waning.


    Beauty

    What Makes a Beauty Experience Last Forever?

    In an age of content oversaturation, brands are spending more to make their events and environments stand out — even if these moments are more fleeting than ever.

    Beauty

    What Makes a Beauty Experience Last Forever?

    In an age of content oversaturation, brands are spending more to make their events and environments stand out — even if these moments are more fleeting than ever.