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J.Crew: How to Build an ‘Ageless’ Brand

As the four-decade-old American retailer projects record sales this year, CEO Libby Wadle unpacks how she and her design team were able to win back alienated customers for the BoF-McKinsey State of Fashion 2025.


Sustainability: The Case for Collective Action

A fragmented fashion industry needs to cooperate in order to avoid falling further behind on decarbonisation efforts, according to the BoF-McKinsey State of Fashion 2025.


Lessons From Karl Lagerfeld For Chanel’s Next Designer

As the industry awaits the official announcement of Chanel’s new creative director, Imran Amed extracts lessons from the strategy successfully employed by the great Karl Lagerfeld, encapsulated in the words of Goethe that the designer loved so much: ‘Create a better future with the expanded elements of the past.’


The Business of Beauty Haul of Fame: Lipstick You Can Snuggle

Interior design’s shaggy, furry texture boom has already influenced the latest wave of cosmetic launches — and indicates more softness to come.


Why Fashion Isn’t Making Climate Progress and What Needs to Change

Big brands are focused on buzzy, marketable ‘solutions’ and face little accountability for failing to deliver on decarbonisation targets, but there are ways to unlock more effective action, writes Kenneth P. Pucker.


Ralph Lauren: Selling a Dream at Every Price

The American brand is seeing rising sales even as consumers rebel against high prices. For the BoF-McKinsey State of Fashion 2025, CEO Patrice Louvet spoke about how pricing and merchandising strategies have set up the company for success in uncertain times.


Fashion’s New Era of Product Discovery

AI-powered curation across content and search is helping shoppers overwhelmed by choice to find the items they want, with benefits for brands and retailers, according to the BoF-McKinsey State of Fashion 2025.


Myntra: India’s Online Fashion Gateway

The e-commerce giant is helping mass-market and premium brands reach millions of consumers across India. For the BoF-McKinsey State of Fashion 2025 report, CEO Nandita Sinha explained how brands can navigate through the complexities of this dynamic market.


Where Fashion Is Finding Growth in Asia as China Stalls

India will be a major focus in the year ahead, particularly for high-street players, while Japan’s luxury boom is expected to continue, according to the BoF-McKinsey State of Fashion 2025.


The Business of Beauty Haul of Fame: MAC Teaches Sex Ed

A new campaign shared exclusively with The Business of Beauty aims to shock and awe audiences… and remind them of the brand’s long history as a provocateur.


Can Mytheresa Keep Its Place at the Top of Luxury E-Commerce in 2025?

Ahead of his company’s deal to acquire Yoox-Net-a-Porter, Mytheresa CEO Michael Kliger opens up about what it takes to be a leader in online luxury and his expectations for the year to come in the BoF-McKinsey State of Fashion 2025.


The Business of Beauty Haul of Fame: The Next Status Bag Is for Your Makeup

Sales of “beauty bags” are booming. Is it Carrie Bradshaw’s fault?