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So Long Quiet Luxury

At Milan men’s fashion week, the clothes were on the safe side, but the classics, when seen with free and inventive eyes, can rank amongst the most contemporary expressions of men’s fashion, reports Angelo Flaccavento.


What’s Working in a Tough Menswear Market

Italian menswear has been comparatively resilient during luxury’s slowdown. At Pitti Uomo and Milan men’s week, executives hoped top-end, targeted propositions, technical brands and twisted classics would sustain the category.


The Business of Beauty Haul of Fame: A Crisis for Hollywood Makeup Artists

For red carpet professionals, the fires are the latest in a series of trials.


Equinox Is Trying to Make Health the Ultimate Status Symbol

No longer just a luxury gym chain, Equinox’s transformation into a wellness lifestyle brand is based on the bet that the wealthy will pay anything to optimise their health. Executive chairman and managing partner Harvey Spevak outlines his vision for the future of luxury wellness for The State of Fashion: Luxury.


Prada’s Plan for Growing in a Luxury Downturn

What's 'polyhedric brand equity'? Chief executive Andrea Guerra breaks down how Prada and Miu Miu — luxury’s ‘cultural brands’ par excellence — continued to outperform the market last year, and his outlook for 2025.


The State of Fashion: Luxury

Macroeconomic headwinds, shifting customer preferences and a deteriorating value proposition continue to weigh on the global luxury sector in 2025. Companies need to review their strategic priorities — investing in talent development, product excellence and finding new ways to engage with clients. Download the special Luxury edition of The State of Fashion report by BoF Insights and McKinsey & Company to understand the strategic imperatives for luxury executives in the years ahead.


The Business of Beauty Haul of Fame: Can You Dupe Your Way to the Top?

MCoBeauty is blatant in its copycat approach. Today, it enters Target.


Consumers Want Brands to Prove They’re Worth It

Macroeconomic pressures and rising prices have driven fashion shoppers to adopt cost-conscious behaviours. To capture customers’ share of wallet, brands will need to prove their value, finds the BoF-McKinsey State of Fashion 2025.


BoF Masterclass | The State of Fashion 2025

Watch on demand a BoF Professional Masterclass that explores the topic in our latest report with McKinsey & Company, “The State of Fashion 2025.”


The Business of Beauty Haul of Fame: Revenge of the Cheap Shampoo

The new “everything shower” costs less than a latte — and about as much as a drugstore shampoo and conditioner, Faran Krentcil writes in Haul of Fame.


Tackling Fashion’s Excess Inventory Problem

To combat the high costs of overstock and stock-outs, winning brands are improving their end-to-end planning with tech tools and operating models that allow for greater supply-chain agility, according to the BoF-McKinsey State of Fashion 2025.


The 10 Themes That Will Define the Fashion Agenda in the Year Ahead

From the luxury slowdown to shifting consumer tastes and unprecedented demographic shifts, The State of Fashion 2025 explores the biggest challenges and opportunities the industry will face in the coming year.