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The Business of Beauty Haul of Fame: Show, Don’t Smell

Can’t sniff a new fragrance? You might be more likely to buy it.


Misguided Regulation Is Putting the Sustainable Fashion Movement at Risk

A backlash against complex and costly new rules is threatening Europe’s pioneering efforts to make the industry operate more responsibly. Failure to address valid criticisms risks undermining the whole endeavour, argues Kenneth P. Pucker.


Marriott International: What Luxury Travellers Really Want

The post-pandemic travel boom may be on the wane, but in its wake it leaves a tourism market that has been utterly transformed. Tina Edmundson, president of luxury at Marriott International, explains how the hospitality giant is adapting its offerings to customers’ rapidly evolving needs.


Piaget’s CEO on Powering Growth in a Challenging Watch Market

The Richemont-owned jewellery and watch brand is enjoying newfound momentum after relaunching its Polo 79 timepiece — part of a broader programme to reactivate the glamour of its jet-set glory days. CEO Benjamin Comar shares his vision for how Swiss watchmakers can reach new clients in a tough market for hard luxury for The State of Fashion: Luxury.


The Verdict on Alessandro Michele’s Valentino Couture Debut

The star designer opted for a multimedia performance over a traditional couture defilé, with dresses that were more convincing as costumes than clothes, reports Angelo Flaccavento.


Saint Laurent’s Anthony Vaccarello: Master of Control

The designer added erotic tension to his menswear recipe, resulting in one of his best outings, reports Angelo Flaccavento.


Aritzia: Redefining Shopping One Store at a Time

Not so long ago, Aritzia was a little-known womenswear brand serving elevated workwear staples from a modest footprint of stores. CEO Jennifer Wong talks in The State of Fashion 2025 about how the retailer found itself in hypergrowth — and why excellence starts from within the company.


In Paris, A World of Fashion Characters

The men’s fashion week that closed in Paris on Sunday served up an array of masculine personas. At times, it worked; at times, it looked like cosplay, reports Angelo Flacavento.


Lanvin’s Return to Form

New designer Peter Copping steered the storied Paris couture house toward solid ground with a polished and self-assured, if somewhat safe, debut. Can the brand’s ‘ultimate chic’ stand up to deep-pocketed rivals?


The Business of Beauty Haul of Fame: How Lip Gloss Doubled Its Price

All about those zinc-topped tubes, and why they’re everywhere right now.


How Retailers Are Investing in Their Sales Associates

Differentiating the in-store experience is key to reigniting demand for in-person shopping, according to the BoF-McKinsey State of Fashion 2025. Brands can achieve that by empowering their store associates to reach their full potential.


First Look at Issey Miyake’s IM Men Paris Debut

‘In IM Men, folding, lightness and ease are tools meant to meet the needs of contemporary wanderers and nomads,’ Sen Kawahara, one-third of the designer trio behind the line, tells Angelo Flaccavento on the eve of its runway debut.