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AI’s Transformation of Online Shopping Is Just Getting Started

A rapidly growing share of consumers is using AI to find and buy products. Brands need to be ready, says the BoF-McKinsey State of Fashion 2026.


Swarovski’s Strategy for Maintaining Its Shine

Lab-grown diamonds and embracing culture and design trends will be key to the brand maintaining its momentum as jewellery continues to outshine fashion, CEO Alexis Nasard says in the BoF-McKinsey State of Fashion 2026.


Why the Shine Isn’t Fading on Jewellery Sales

With a growing base of customers desiring lasting value and willing to treat themselves, jewellery is set to see its bright moment continue, says the BoF-McKinsey State of Fashion 2026.


How Brands Stand Out in AI Search

To ensure their products are surfaced on platforms like ChatGPT, brands are turning to startups such as Profound, whose CEO James Cadwallader offers his view on what brands need to know in the BoF-McKinsey State of Fashion 2026.


Dario Vitale’s Versace Exit: The Backstory

Vitale may not be the right fit for Prada’s Versace strategy but a healthy fashion system depends on creative renewal powered by young talent, writes Imran Amed.


The Pumpkin Spice Shortage Is Here

How climate change and YouTube bakes made beauty brands panic — and pivot — from one of their favourite ingredients this year.


Levi’s Answer to an Increasingly Complex World: Simplify

To weather tariffs and macroeconomic uncertainty, CEO Michelle Gass reveals how the denim brand is streamlining its business and emphasising profitability in the BoF-McKinsey State of Fashion 2026.


Smart Glasses Are Ready for a Breakthrough Year

The category is reaching an inflection point as more brands release style-conscious frames equipped with capabilities like AI, according to the BoF-McKinsey State of Fashion 2026.



EssilorLuxottica Thinks It Cracked the Code on Smart Glasses

The eyewear giant and Meta are just getting started as they mount the most credible effort yet to make smart glasses a mainstream hit, EssilorLuxottica chief wearables officer Rocco Basilico says in the BoF-McKinsey State of Fashion 2026.


Trump’s Tariffs Have Already Rewired the Global Fashion Industry

Brands and their suppliers have been forced to rapidly adjust to the new US duties, with the ripple effects set to continue into next year, according to the BoF-McKinsey State of Fashion 2026.


Are Candle Brands Okay?

A burning question for the $4.1 billion industry.