Kimberly-Clark to Buy Tylenol Owner Kenvue in $40 Billion Deal
Kimberly-Clark Corp. agreed to buy Kenvue Inc. in a cash and stock deal that values the consumer-health company that owns brands like Tylenol at about $40 billion.
Series
Can We Fix the Fashion System?
An informal survey of BoF readers reveals a glaring gap between fashion’s senior executives and frontline workers on the most critical issues facing the industry in 2026, writes Imran Amed.
This Valentine’s Day, Beauty Brands Look to the Single Shopper
As brands gear up for the Feb. 14 holiday, they must reckon with shoppers who are increasingly single, cynical and happier on their own than with a date. If sex (or even love) won’t sell, what will?
Fashion Brands Are Missing Out on the Resale Opportunity
As secondhand sales soar, brands are finding reselling their own items is an increasingly attractive proposition even as operational hurdles remain, according to the BoF-McKinsey State of Fashion 2026.
The RealReal’s Plan to Capitalise on the Luxury Resale Boom
With more shoppers priced out by luxury's rising costs turning to secondhand goods, CEO Rati Sahi Levesque opens up in the BoF-McKinsey State of Fashion 2026 about how the resale player is welcoming them with open arms.
How to Sell the Same Lipstick Twice
Resurrecting hero products can be a lucrative beauty strategy — but change the formula too much, and risk a crash-and-burn.
AI Is Shaking Up Fashion’s Workforce
Brands need to prepare as AI transforms a number of the industry's existing roles, and creates new ones, according to the BoF-McKinsey State of Fashion 2026.
Luxury Fashion Is Rethinking Its Value to Shoppers
After years of raising prices with no corresponding bump in quality or creativity, the industry is being forced to rebuild its trust with shoppers, according to the BoF-McKinsey State of Fashion 2026.
Burberry’s CEO on Turning ‘Britishness’ Into a Global Language
Joshua Schulman reveals how he’s fuelling the brand’s turnaround with a more get-able take on British luxury and a new sense of urgency in the BoF-McKinsey State of Fashion 2026 report.
The 10 Themes That Will Define the Fashion Agenda in the Year Ahead
From subdued consumer confidence to AI’s expanding role in business, The State of Fashion 2026 sets out the key challenges and opportunities shaping the industry in the year ahead.
Beauty Brands Are Finding Their Next Customers on the Operating Table
As interest in surgical procedures and so-called “tweakments” builds, a new cottage industry is emerging. Brands are targeting patients looking to maximise, extend and protect the results.
Fashion Needs a New Growth Playbook
Companies will need to unlock new efficiencies to drive growth, as levers brands long relied on such as scale and low-cost sourcing are no longer sufficient, says the BoF-McKinsey State of Fashion 2026.
Why Are Barrette Sales Spiking? Thank Ozempic.
Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.
THE NEWS IN BRIEF
British Fashion Council CEO Caroline Rush to Step Down
On Thursday, the British Fashion Council (BFC) announced that CEO Caroline Rush will step down from her position from June 2025, ending a 16-year run.