Skip to main content

Sustainability

How fashion can do better for people and the planet.

The Great Sustainability Rebrand

At this year’s Global Fashion Summit, the industry reframed sustainability around its financial value and presented it as a business survival strategy.

The Great Sustainability Rebrand

At this year’s Global Fashion Summit, the industry reframed sustainability around its financial value and presented it as a business survival strategy.


Sustainable Fashion’s New Marketing Angle Is All About Wellness

As sustainability loses its allure, brands are reframing their messaging around use of natural fibres or avoidance of chemicals to appeal to customers.

Sustainable Fashion’s New Marketing Angle Is All About Wellness

As sustainability loses its allure, brands are reframing their messaging around use of natural fibres or avoidance of chemicals to appeal to customers.


Explainer: Fashion’s New Tariff Threat

A US trade probe into forced labour could trigger new tariffs and import bans, forcing fashion brands to implement more robust supply-chain transparency.

Explainer: Fashion’s New Tariff Threat

A US trade probe into forced labour could trigger new tariffs and import bans, forcing fashion brands to implement more robust supply-chain transparency.


Why Fashion Is Still Stuck on Sustainability Double Standards

As the presence of PFAs in apparel comes into the spotlight, and ‘sustainable’ collaborations driven by overproduction hit the market, fashion’s definition of sustainability looks increasingly hard to defend.

Why Fashion Is Still Stuck on Sustainability Double Standards

As the presence of PFAs in apparel comes into the spotlight, and ‘sustainable’ collaborations driven by overproduction hit the market, fashion’s definition of sustainability looks increasingly hard to defend.


Textile Recyclers Are Back From the Brink. Now They Just Need Customers.

Europe’s textile-to-textile recycling sector is rebounding from a crisis and regaining momentum as new regulations drive investment. But to succeed in the long run, it needs more brands to buy in.

Textile Recyclers Are Back From the Brink. Now They Just Need Customers.

Europe’s textile-to-textile recycling sector is rebounding from a crisis and regaining momentum as new regulations drive investment. But to succeed in the long run, it needs more brands to buy in.


Why Cotton Incorporated Is Betting on a Return to Natural Fibre

As global sustainability regulations loom, Cotton Incorporated is positioning natural fibre as a biodegradable alternative to the industry’s synthetic waste problem. BoF sits down with Jesse Daystar, vice president and chief sustainability officer at Cotton Incorporated to learn more.

Why Cotton Incorporated Is Betting on a Return to Natural Fibre

As global sustainability regulations loom, Cotton Incorporated is positioning natural fibre as a biodegradable alternative to the industry’s synthetic waste problem. BoF sits down with Jesse Daystar, vice president and chief sustainability officer at Cotton Incorporated to learn more.


The Debrief | Can H&M Prove Sustainability is a Growth Engine?

BoF correspondent Shayeza Walid joins The Debrief to unpack H&M’s unprecedented climate progress paired with a dip in sales — and whether the Swedish giant can escape being slotted in the middle of the pack of the fashion market.

The Debrief | Can H&M Prove Sustainability is a Growth Engine?

BoF correspondent Shayeza Walid joins The Debrief to unpack H&M’s unprecedented climate progress paired with a dip in sales — and whether the Swedish giant can escape being slotted in the middle of the pack of the fashion market.


The Game of ‘Selling’ Sustainability

From H&M’s bid to draw shoppers in with its sustainable positioning, Shein’s new circularity study and a campaign showing athleisure can be made using clean energy, fashion is trying to figure out sustainability’s saleability.

The Game of ‘Selling’ Sustainability

From H&M’s bid to draw shoppers in with its sustainable positioning, Shein’s new circularity study and a campaign showing athleisure can be made using clean energy, fashion is trying to figure out sustainability’s saleability.


Exclusive: H&M Says Sustainability Is Good for Business. Can It Get Shoppers to Care?

H&M Group CEO Daniel Ervér spoke to The Business of Fashion about why the retail giant is continuing to push on climate action, persuade consumers to see it as more than a fast-fashion giant — and prove that reducing emissions can drive business performance.

Exclusive: H&M Says Sustainability Is Good for Business. Can It Get Shoppers to Care?

H&M Group CEO Daniel Ervér spoke to The Business of Fashion about why the retail giant is continuing to push on climate action, persuade consumers to see it as more than a fast-fashion giant — and prove that reducing emissions can drive business performance.


Why H&M’s Sustainability Report Is So Unusual

The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.

Why H&M’s Sustainability Report Is So Unusual

The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.


The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.

The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.


How Mexico’s Independent Women Fashion Designers Are Rethinking Growth

At Soho House Mexico City, Mexican fashion designers Carla Fernández, Bárbara Sánchez-Kane and Camila Banzo joined BoF’s Yasmine Dahlberg to speak candidly about identity, innovation and what it takes to build an independent fashion business in Mexico — as part of both Women’s History Month and the House’s ongoing Women Shaping the Future initiative.

How Mexico’s Independent Women Fashion Designers Are Rethinking Growth

At Soho House Mexico City, Mexican fashion designers Carla Fernández, Bárbara Sánchez-Kane and Camila Banzo joined BoF’s Yasmine Dahlberg to speak candidly about identity, innovation and what it takes to build an independent fashion business in Mexico — as part of both Women’s History Month and the House’s ongoing Women Shaping the Future initiative.