Puma Sales Slow Less Than Expected as Anta Partnership Advances
The German sportswear business is attempting to reboot its brand appeal to better compete with larger rivals Adidas and Nike.

Some of fashion’s biggest brands have started to drive down their planet-warming emissions as proven solutions roll out across the supply chain.

The world’s largest sustainable cotton initiative is aiming to bolster trust and confidence in its programmes with data-backed evidence of its positive impact.

This week, an altercation with animal rights activists at the Cos show in New York has put a long-shot campaign against wool in the media spotlight.

An altercation between CFDA president Steven Kolb and PETA protesters has become the week’s biggest news. Behind the scandal is a wider debate about why a material many view as a sustainability hero should be so controversial.
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As extreme weather and nature loss threaten fashion’s access to key raw materials, the industry is looking for ways to shore up supply chains. Early results show it’s possible to build resilience, but also how difficult it is to scale effective action.

BoF senior editorial associate Shayeza Walid joins Sheena Butler-Young on The Debrief to unpack why upcycling is breaking into the mainstream — and whether it can become a durable part of fashion's supply chain.

From Miu Miu to Coach, upcycling is moving beyond sustainability capsules into mainstream fashion as brands highlight the design and uniqueness of their products as much as — if not more than — their sustainability benefits.

The industry’s underlying economics still make it difficult for more sustainable business models to compete. Brands that take responsibility for a garment’s full lifecycle, including what happens after it’s sold and then discarded, shoulder costs that others don’t.
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The world’s largest spandex manufacturer by market share, based in South Korea, has created a drop-in bio-alternative ready for large-scale production. BoF sits down with CEO Chang Hwang Lee to learn more.

Fashion’s biggest sustainability challenges don’t exist in isolation. Increasingly, neither do the solutions.

The material has become a lightning rod on social media as shoppers reject synthetics and seek out clothes made from natural fibres. The reasons go beyond consumers viewing polyester clothing as cheap or poor quality.

The new legislation introduces advertising restrictions and financial penalties aimed squarely at ultra-fast fashion platforms like Shein and Temu while largely sparing European players such as Zara and H&M.
The German sportswear business is attempting to reboot its brand appeal to better compete with larger rivals Adidas and Nike.
The Tata Group-owned business beat expectations, shoring up confidence in its fashion business after a period of sluggish performance.
Chasity Monroe has been appointed as the label’s chief executive as it undergoes a wider brand refresh.
The Korean firm and Medicube owner reported third quarter revenue growth of over 100 percent, mostly attributed to the expansion of its skincare range into new markets, channels and product categories.
Celebrity-makeup artist Ash K. Holm will join the “smart” mirror brand for a year-long partnership focusing on guidance and education.
Revenue growth outpaced the previous quarter in the Korean conglomerate’s domestic market, but slowed internationally.
Current president Debi Chirichella will be Hearst Magazine’s next chair.
Eli Lilly & Co. raised its full-year sales forecast as demand for its blockbuster obesity and diabetes drugs continues to surge, giving the drugmaker more momentum as it expands into pills and develops even more powerful weight-loss treatments.