sustainability / Materials
EU Report: Nearly 40% of Clothing Is Mislabeled
A study released by the EU Commission found 37 percent of clothing materials tested in a campaign were not correctly identified on their tags.
Why Traceability Is Becoming a Business Requirement for Fashion Brands
With the US, EU and Canada introducing measures on forced labour in supply chains, traceability is no longer just a sustainability initiative but a necessity for market access.
The World Cup Is a Milestone Moment for Recycled Polyester
With a majority of team kits supplied by Nike, Adidas and Puma all incorporating textile-to-textile recycled polyester, the world’s most-watched sporting event is providing a showcase for the next-gen material's performance and growing use
Why High Fashion Can’t Quit Polyester
The material may be most closely associated with fast fashion, but high-end labels depend on it heavily because of its versatility. They’re not giving it up, even as surging fossil fuel prices push up costs.
Sustainable Fashion’s New Marketing Angle Is All About Wellness
As sustainability loses its allure, brands are reframing their messaging around use of natural fibres or avoidance of chemicals to appeal to customers.
Why Fashion Is Still Stuck on Sustainability Double Standards
As the presence of PFAs in apparel comes into the spotlight, and ‘sustainable’ collaborations driven by overproduction hit the market, fashion’s definition of sustainability looks increasingly hard to defend.
Textile Recyclers Are Back From the Brink. Now They Just Need Customers.
Europe’s textile-to-textile recycling sector is rebounding from a crisis and regaining momentum as new regulations drive investment. But to succeed in the long run, it needs more brands to buy in.
The Debrief | Can H&M Prove Sustainability is a Growth Engine?
BoF correspondent Shayeza Walid joins The Debrief to unpack H&M’s unprecedented climate progress paired with a dip in sales — and whether the Swedish giant can escape being slotted in the middle of the pack of the fashion market.
Exclusive: H&M Says Sustainability Is Good for Business. Can It Get Shoppers to Care?
H&M Group CEO Daniel Ervér spoke to The Business of Fashion about why the retail giant is continuing to push on climate action, persuade consumers to see it as more than a fast-fashion giant — and prove that reducing emissions can drive business performance.
The Impact of War on Fashion’s Supply Chain
Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.
Fashion Searches For a New Climate Solution
Coach-owner Tapestry’s new carbon-removal partnership and brands making fresh commitments to textile-to-textile recycling startups show an industry searching for ways to address its environmental impact.
Textile Recycler Circ Names New Brand Partners as It Grows Commercial Reach
A new group of brand partners, including Reformation and C&A, is joining the poly-cotton recycler’s long-term commercialisation program only weeks after its debut, signalling growing demand as the company gears up for industrial-scale production in Europe.