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Retail

Analysis and advice from the front lines of the retail transformation.

America’s K-Shaped Market May Not Be What It Seems

The recent success of retailers from Coach to Zara may be powered by the surprising resilience of America’s middle class, many of whom have moved up, not down, the economic ladder.

America’s K-Shaped Market May Not Be What It Seems

The recent success of retailers from Coach to Zara may be powered by the surprising resilience of America’s middle class, many of whom have moved up, not down, the economic ladder.


Zara’s Elevation Push Lands in London

The Spanish fast-fashion giant’s newly renovated, tech-enabled Bond Street flagship reflects its steady effort to elevate its image as it works to set itself apart from lower-priced rivals.

Zara’s Elevation Push Lands in London

The Spanish fast-fashion giant’s newly renovated, tech-enabled Bond Street flagship reflects its steady effort to elevate its image as it works to set itself apart from lower-priced rivals.


The Next Great Competitive Advantage: Fixing Society

An excerpt from ‘The Future of Competitive Advantage,’ an analysis by retail futurist Doug Stephens on the business opportunity in rebuilding civic trust, broad-based economic prosperity and widespread access to education.

The Next Great Competitive Advantage: Fixing Society

An excerpt from ‘The Future of Competitive Advantage,’ an analysis by retail futurist Doug Stephens on the business opportunity in rebuilding civic trust, broad-based economic prosperity and widespread access to education.


Explainer: How Brand Management Firms Are Moving Upmarket

Once bottom feeders, players like Authentic Brands Group, WHP Global and Bluestar Alliance are targeting premium, culturally relevant brands, from Off-White to Marc Jacobs.

Explainer: How Brand Management Firms Are Moving Upmarket

Once bottom feeders, players like Authentic Brands Group, WHP Global and Bluestar Alliance are targeting premium, culturally relevant brands, from Off-White to Marc Jacobs.


Lululemon’s Proxy Fight Is Over. The Real Test Starts Now.

With its boardroom battle in the rearview, the activewear giant can finally focus on defending its relevance and figuring out its next growth engine as rivals chip away its category dominance.

Lululemon’s Proxy Fight Is Over. The Real Test Starts Now.

With its boardroom battle in the rearview, the activewear giant can finally focus on defending its relevance and figuring out its next growth engine as rivals chip away its category dominance.


How Ozempic Is Forcing Fashion to Rethink Fit

The rise of GLP-1 drugs is exposing long-standing flaws in fashion’s approach to sizing, inventory planning and fit, creating both disruption and opportunity for brands.

How Ozempic Is Forcing Fashion to Rethink Fit

The rise of GLP-1 drugs is exposing long-standing flaws in fashion’s approach to sizing, inventory planning and fit, creating both disruption and opportunity for brands.


Inside BoF and Shopify’s Knowledge Breakfast on the Future of AI Commerce

BoF and Shopify convened commerce and marketing leaders from Coach, Revolve, Jennifer Fisher, Giorgio Armani, Estée Lauder, Lacoste, COS, FullBeauty Brands and more in New York City to discuss how AI is rewriting the rules of product discovery and online shopping.

Inside BoF and Shopify’s Knowledge Breakfast on the Future of AI Commerce

BoF and Shopify convened commerce and marketing leaders from Coach, Revolve, Jennifer Fisher, Giorgio Armani, Estée Lauder, Lacoste, COS, FullBeauty Brands and more in New York City to discuss how AI is rewriting the rules of product discovery and online shopping.


In Defence of the Millennial Dream

Don’t mistake Everlane’s reported sale to Shein for a generational eulogy. The ideals the brand helped popularise — conscious, informed consumption — are still very much alive.

In Defence of the Millennial Dream

Don’t mistake Everlane’s reported sale to Shein for a generational eulogy. The ideals the brand helped popularise — conscious, informed consumption — are still very much alive.


Shein’s Everlane Acquisition, Explained

It’s official: The fallen direct-to-consumer darling known for ‘radical transparency’ is being bought by fast-fashion behemoth Shein. BoF dissects the deal and what it means for the millennial DTC playbook, sustainable fashion and more.

Shein’s Everlane Acquisition, Explained

It’s official: The fallen direct-to-consumer darling known for ‘radical transparency’ is being bought by fast-fashion behemoth Shein. BoF dissects the deal and what it means for the millennial DTC playbook, sustainable fashion and more.


How Weird Shoes Became a Business Strategy

Bolder styles are dominating footwear trends as brands aim to spark sales and shoppers look for pick-me-ups.

How Weird Shoes Became a Business Strategy

Bolder styles are dominating footwear trends as brands aim to spark sales and shoppers look for pick-me-ups.


Exclusive: How Victoria’s Secret Brought Sexy Back

As the company changes its stock ticker from VSCO to VSXY, CEO Hillary Super speaks to BoF about how she rescued Victoria’s Secret from cultural irrelevance by refocusing on its core identity.

Exclusive: How Victoria’s Secret Brought Sexy Back

As the company changes its stock ticker from VSCO to VSXY, CEO Hillary Super speaks to BoF about how she rescued Victoria’s Secret from cultural irrelevance by refocusing on its core identity.


Target Doubles Growth Forecast, but Cites Caution as Consumers Remain Stretched

The $59 billion retailer has started to repel cost-conscious shoppers, and failed to attract higher-income consumers.

Target Doubles Growth Forecast, but Cites Caution as Consumers Remain Stretched

The $59 billion retailer has started to repel cost-conscious shoppers, and failed to attract higher-income consumers.