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Retail

Analysis and advice from the front lines of the retail transformation.

Can H&M Revive Top-Line Growth?

The Swedish fast-fashion giant may once again manage to lift earnings through improved efficiency and cost cuts, but its strategy to deliver sustainable sales growth will be the key focus for second quarter results.

Can H&M Revive Top-Line Growth?

The Swedish fast-fashion giant may once again manage to lift earnings through improved efficiency and cost cuts, but its strategy to deliver sustainable sales growth will be the key focus for second quarter results.


Can Isaac Mizrahi Make Target Cool Again?

The big box retailer’s reunion with the designer who defined the ‘Tar-zhay’ era will need to deliver more than nostalgia to reignite demand for its apparel offering.

Can Isaac Mizrahi Make Target Cool Again?

The big box retailer’s reunion with the designer who defined the ‘Tar-zhay’ era will need to deliver more than nostalgia to reignite demand for its apparel offering.


In Stockholm, Exploring New Frontiers in E-Commerce

Executives from H&M, Arket and Fjällräven, among others, joined BoF Insights and Amazon Fashion and Sports in Stockholm for a presentation exploring the next phase of fashion e-commerce — and how brands can contend.

In Stockholm, Exploring New Frontiers in E-Commerce

Executives from H&M, Arket and Fjällräven, among others, joined BoF Insights and Amazon Fashion and Sports in Stockholm for a presentation exploring the next phase of fashion e-commerce — and how brands can contend.


Opinion: Lululemon’s China Drum Blunder Comes at the Worst Time

Though the activewear maker faced intense criticism, it may be able to overcome its misstep in a nation that accounted for 16 percent of sales last year, writes Juliana Liu.

Opinion: Lululemon’s China Drum Blunder Comes at the Worst Time

Though the activewear maker faced intense criticism, it may be able to overcome its misstep in a nation that accounted for 16 percent of sales last year, writes Juliana Liu.


The Shein Challenger That’s Winning Over Gen Z

E-tailer Cider is generating mid-nine figures in annual sales without attracting the same sort of public ire as competitors. Next up? Translating online success to brick and mortar.

The Shein Challenger That’s Winning Over Gen Z

E-tailer Cider is generating mid-nine figures in annual sales without attracting the same sort of public ire as competitors. Next up? Translating online success to brick and mortar.


The Debrief | How Books Became Fashion’s Latest Status Symbol

BoF’s Haley Crawford and Shayeza Walid unpack why fashion is embracing literature when reading is in decline.

The Debrief | How Books Became Fashion’s Latest Status Symbol

BoF’s Haley Crawford and Shayeza Walid unpack why fashion is embracing literature when reading is in decline.


The TikTok-Savvy Activewear Brands Stealing Market Share

A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon.

The TikTok-Savvy Activewear Brands Stealing Market Share

A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon.


Victoria’s Secret Shareholder Wages High-Stakes Campaign to Oust Chair

Billionaire Brett Blundy, whose investment firm is the lingerie brand’s second biggest shareholder, is waging a campaign to oust the long-term chair, setting up a showdown at the company’s annual meeting on Thursday.

Victoria’s Secret Shareholder Wages High-Stakes Campaign to Oust Chair

Billionaire Brett Blundy, whose investment firm is the lingerie brand’s second biggest shareholder, is waging a campaign to oust the long-term chair, setting up a showdown at the company’s annual meeting on Thursday.


The Debrief | Fashion’s Ozempic Reckoning

As GLP-1 drugs reshape consumers’ bodies at unprecedented scale, BoF’s Diana Pearl and Brennan Kilbane examine how fashion and beauty brands are adapting to a profound shift in size, fit and appearance.

The Debrief | Fashion’s Ozempic Reckoning

As GLP-1 drugs reshape consumers’ bodies at unprecedented scale, BoF’s Diana Pearl and Brennan Kilbane examine how fashion and beauty brands are adapting to a profound shift in size, fit and appearance.


At Communité, Discovery, Differentiation and the Future of Luxury Retail

Following the opening of two new retail concepts in Istanbul, Boyner Group chairman and CEO Cem Boyner sat down with BoF president Nick Blunden to unpack the forces shaping the future of retail when luxury’s value proposition is under scrutiny.

At Communité, Discovery, Differentiation and the Future of Luxury Retail

Following the opening of two new retail concepts in Istanbul, Boyner Group chairman and CEO Cem Boyner sat down with BoF president Nick Blunden to unpack the forces shaping the future of retail when luxury’s value proposition is under scrutiny.


America’s K-Shaped Market May Not Be What It Seems

The recent success of retailers from Coach to Zara may be powered by the surprising resilience of America’s middle class, many of whom have moved up, not down, the economic ladder.

America’s K-Shaped Market May Not Be What It Seems

The recent success of retailers from Coach to Zara may be powered by the surprising resilience of America’s middle class, many of whom have moved up, not down, the economic ladder.


Zara’s Elevation Push Lands in London

The Spanish fast-fashion giant’s newly renovated, tech-enabled Bond Street flagship reflects its steady effort to elevate its image as it works to set itself apart from lower-priced rivals.

Zara’s Elevation Push Lands in London

The Spanish fast-fashion giant’s newly renovated, tech-enabled Bond Street flagship reflects its steady effort to elevate its image as it works to set itself apart from lower-priced rivals.