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Luxury

How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Luxury Brands Target ‘Desirability First’ — But How to Measure It?

Kering boss Luca de Meo is reconfiguring CEO incentives with a focus on desirability over top-line growth. AI has made it easier to process data from surveys, social media and more — putting desirability in the spotlight across the industry.

Luxury Brands Target ‘Desirability First’ — But How to Measure It?

Kering boss Luca de Meo is reconfiguring CEO incentives with a focus on desirability over top-line growth. AI has made it easier to process data from surveys, social media and more — putting desirability in the spotlight across the industry.


Christopher Kane Joins Mulberry to Power Ready-to-Wear Relaunch

The Somerset-based label has hired the subversive Scottish designer as it accelerates its efforts to 'evolve from a leather goods brand into a culturally relevant British lifestyle brand,’ said CEO Andrea Baldo.

Christopher Kane Joins Mulberry to Power Ready-to-Wear Relaunch

The Somerset-based label has hired the subversive Scottish designer as it accelerates its efforts to 'evolve from a leather goods brand into a culturally relevant British lifestyle brand,’ said CEO Andrea Baldo.


Monos’ Strategy for Loyalty Beyond the Suitcase

From suitcases to experiential retail, luggage specialist Monos is expanding its footprint beyond travel to build community and cultural relevance along the way. Here, BoF sits down with its co-founder and CEO, Victor Tam, to learn more.

Monos’ Strategy for Loyalty Beyond the Suitcase

From suitcases to experiential retail, luggage specialist Monos is expanding its footprint beyond travel to build community and cultural relevance along the way. Here, BoF sits down with its co-founder and CEO, Victor Tam, to learn more.


The Debrief | What European Luxury Can Learn From American Fashion

This week on The Debrief, BoF’s Diana Pearl explains why brands like Coach, Ralph Lauren and Tory Burch are outperforming many European luxury houses — and what their turnarounds reveal about pricing, product, retail and long-term brand building.

The Debrief | What European Luxury Can Learn From American Fashion

This week on The Debrief, BoF’s Diana Pearl explains why brands like Coach, Ralph Lauren and Tory Burch are outperforming many European luxury houses — and what their turnarounds reveal about pricing, product, retail and long-term brand building.


Is the Luxury Comeback Still on Track?

War in the Middle East is weighing on prospects for the sector’s rebound, but analysts are sticking to their growth forecasts — for now.

Is the Luxury Comeback Still on Track?

War in the Middle East is weighing on prospects for the sector’s rebound, but analysts are sticking to their growth forecasts — for now.


Nicolas Di Felice Exits Courrèges

During five years as artistic director, Di Felice reactivated the storied Parisian label with a clubby energy and collections that breathed new life into its Space Age DNA.

Nicolas Di Felice Exits Courrèges

During five years as artistic director, Di Felice reactivated the storied Parisian label with a clubby energy and collections that breathed new life into its Space Age DNA.


What Happened at Coperni Owner Tomorrow Ltd.?

The London-based showroom-turned-brand incubator, which also owns Martine Rose, is being sold to Italy’s Andrea Ciccoli. Founder Stefano Martinetto breaks down the move for BoF in this week’s High Margin luxury newsletter.

What Happened at Coperni Owner Tomorrow Ltd.?

The London-based showroom-turned-brand incubator, which also owns Martine Rose, is being sold to Italy’s Andrea Ciccoli. Founder Stefano Martinetto breaks down the move for BoF in this week’s High Margin luxury newsletter.


Tomorrow Ltd. Sells to The Level Group’s Owners

Andrea Ciccoli’s Progetto 11, parent of Italian e-commerce firm The Level Group, is taking over the cash-strapped distributor that owns Coperni and Martine Rose.

Tomorrow Ltd. Sells to The Level Group’s Owners

Andrea Ciccoli’s Progetto 11, parent of Italian e-commerce firm The Level Group, is taking over the cash-strapped distributor that owns Coperni and Martine Rose.


A Tall To-Do List for New TAG Heuer CEO; Richemont’s Survival Recipe

New CEO Béatrice Goasglas’s experience in client relations and the US market will be put to the test at LVMH’s biggest watch brand TAG Heuer. Plus, a sit-down with two Richemont veterans Jaeger-LeCoultre CEO Jérôme Lambert and A. Lange & Söhne CEO Wilhelm Schmid.

A Tall To-Do List for New TAG Heuer CEO; Richemont’s Survival Recipe

New CEO Béatrice Goasglas’s experience in client relations and the US market will be put to the test at LVMH’s biggest watch brand TAG Heuer. Plus, a sit-down with two Richemont veterans Jaeger-LeCoultre CEO Jérôme Lambert and A. Lange & Söhne CEO Wilhelm Schmid.


How Demna’s Latest Gucci Drop Is Landing With Customers

From online conversation to pricing to early store traffic data, BoF analyses how Kering’s biggest brand is adjusting its strategy, and whether it is working.

How Demna’s Latest Gucci Drop Is Landing With Customers

From online conversation to pricing to early store traffic data, BoF analyses how Kering’s biggest brand is adjusting its strategy, and whether it is working.


The Oscars Close Red Carpet Season

The 98th Academy Awards, and Vanity Fair’s revamped after-party, bring luxury brands’ red-carpet strategies to a crescendo. Plus, Lululemon reports quarterly results with the CEO job still vacant.

The Oscars Close Red Carpet Season

The 98th Academy Awards, and Vanity Fair’s revamped after-party, bring luxury brands’ red-carpet strategies to a crescendo. Plus, Lululemon reports quarterly results with the CEO job still vacant.


Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.