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The Business of Fashion

Luxury

How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Will the Kering Hope Trade Hold Up?

In this week’s High Margin newsletter: Kering shares pop off again as its sales decline slows — despite a lack of clarity on Gucci’s next steps.

Will the Kering Hope Trade Hold Up?

In this week’s High Margin newsletter: Kering shares pop off again as its sales decline slows — despite a lack of clarity on Gucci’s next steps.

Kering Pledges Return to Growth Despite Sweeping Store Closures

The French luxury conglomerate’s quarterly sales fell less than expected ahead of Demna’s high-stakes Gucci debut.

Kering Pledges Return to Growth Despite Sweeping Store Closures

The French luxury conglomerate’s quarterly sales fell less than expected ahead of Demna’s high-stakes Gucci debut.

Swatch Gets Bullish as Activist Pushes for Change

The Swiss watch giant's recent results surprised with an upbeat outlook at a moment when the family in control of the brand is resisting an investor campaign.

Swatch Gets Bullish as Activist Pushes for Change

The Swiss watch giant's recent results surprised with an upbeat outlook at a moment when the family in control of the brand is resisting an investor campaign.

This Week: Another Tough Quarter for Kering

Kering’s latest earnings report will likely show another steep sales decline at its largest brand. Plus, New York Fashion Week begins.

This Week: Another Tough Quarter for Kering

Kering’s latest earnings report will likely show another steep sales decline at its largest brand. Plus, New York Fashion Week begins.

The BoF Podcast | Ask Imran Anything: Luxury’s Flop Era, Global Market Dynamics, Fashion Careers and More

In the BoF Podcast’s first-ever Ask Me Anything episode, Imran Amed responds to listeners’ questions.

The BoF Podcast | Ask Imran Anything: Luxury’s Flop Era, Global Market Dynamics, Fashion Careers and More

In the BoF Podcast’s first-ever Ask Me Anything episode, Imran Amed responds to listeners’ questions.

Pieter Mulier to Design Versace, Prada Group Confirms

The outgoing Alaïa designer and long-time lieutenant of Prada co-creative director Raf Simons will be tasked with revitalising Prada Group’s new acquisition, following the ouster of Dario Vitale in December.

Pieter Mulier to Design Versace, Prada Group Confirms

The outgoing Alaïa designer and long-time lieutenant of Prada co-creative director Raf Simons will be tasked with revitalising Prada Group’s new acquisition, following the ouster of Dario Vitale in December.

Is the Storm Blowing Over for Watchmakers? Yes and No

It’s a case of winners and losers for Swiss watchmakers, as the strongest brands shoot ahead, widening the gap with their smaller rivals, writes Robin Swithinbank. Plus, Rolex’s LIV Golf tie-up and The Honourable Merchants Group’s pause.

Is the Storm Blowing Over for Watchmakers? Yes and No

It’s a case of winners and losers for Swiss watchmakers, as the strongest brands shoot ahead, widening the gap with their smaller rivals, writes Robin Swithinbank. Plus, Rolex’s LIV Golf tie-up and The Honourable Merchants Group’s pause.

How Dior and Chanel Are Tackling Fashion’s Pricing Problem

France’s biggest couture giants are bulking up their assortments of handbags and small accessories at the lower end of their offer as they seek to reengage customers after years of some of the industry’s punchiest price hikes.

How Dior and Chanel Are Tackling Fashion’s Pricing Problem

France’s biggest couture giants are bulking up their assortments of handbags and small accessories at the lower end of their offer as they seek to reengage customers after years of some of the industry’s punchiest price hikes.

When Taste Is All Over TikTok

Fashion’s ability to sell cultural capital comes under pressure when brand codes are common knowledge and style cues travel at the speed of social media, writes Robert Williams. Does luxury’s signalling power need stronger encryption?

When Taste Is All Over TikTok

Fashion’s ability to sell cultural capital comes under pressure when brand codes are common knowledge and style cues travel at the speed of social media, writes Robert Williams. Does luxury’s signalling power need stronger encryption?

Exclusive: How Our Legacy Plans to Level Up as Sales Top $50 Million

The fast-growing Swedish label’s ‘consistency has merged with the zeitgeist,’ chief executive Richardos Klarén said, as LVMH fuels retail expansion.

Exclusive: How Our Legacy Plans to Level Up as Sales Top $50 Million

The fast-growing Swedish label’s ‘consistency has merged with the zeitgeist,’ chief executive Richardos Klarén said, as LVMH fuels retail expansion.

Pieter Mulier Exits Alaïa After 5 Years

As the first creative director to succeed founder Azzedine Alaïa, Mulier rejuvenated the Paris-based brand with highly-refined, sculptural styles, bringing runway drama and spawning commercial hits like the Teckel bag and mesh ballerina flats.

Pieter Mulier Exits Alaïa After 5 Years

As the first creative director to succeed founder Azzedine Alaïa, Mulier rejuvenated the Paris-based brand with highly-refined, sculptural styles, bringing runway drama and spawning commercial hits like the Teckel bag and mesh ballerina flats.

How Jewellery Houses Aim to Stay Ahead In 2026

High jewellery brands including Boucheron, Chaumet, De Beers and Dior showed new collections at Haute Couture week in Paris as they manage so far to ride out geopolitical tensions which have sent gold and silver to new highs while the dollar sinks.

How Jewellery Houses Aim to Stay Ahead In 2026

High jewellery brands including Boucheron, Chaumet, De Beers and Dior showed new collections at Haute Couture week in Paris as they manage so far to ride out geopolitical tensions which have sent gold and silver to new highs while the dollar sinks.

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