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Partner Content

How RaiseFashion Prepares Independent Fashion Brands For AI Discoverability

BoF speaks with six designers from RaiseFashion's 2026 masterclass — Andrew Kwon, Mckenzie Liautaud, Natasha Das, Patricio Campillo, Rodney Patterson and Shao Yang — on the challenge of building discoverability in the age of AI and the distribution decisions that define an independent brand.

Partner Content

How RaiseFashion Prepares Independent Fashion Brands For AI Discoverability

BoF speaks with six designers from RaiseFashion's 2026 masterclass — Andrew Kwon, Mckenzie Liautaud, Natasha Das, Patricio Campillo, Rodney Patterson and Shao Yang — on the challenge of building discoverability in the age of AI and the distribution decisions that define an independent brand.


Luxury

Fewer, Bigger, Better: How Luxury Brands Are Optimising Their Stores

Labels from Dior to Gucci are rethinking their retail networks with a focus on fewer, higher-impact stores in ‘alpha’ cities as they seek better returns amid a prolonged industry downturn.

Luxury

Fewer, Bigger, Better: How Luxury Brands Are Optimising Their Stores

Labels from Dior to Gucci are rethinking their retail networks with a focus on fewer, higher-impact stores in ‘alpha’ cities as they seek better returns amid a prolonged industry downturn.


Partner Content

Playbook | Beauty Retail in the Age of Connected Commerce

As beauty shoppers move fluidly between screens, stores, and AI-powered search, the brands pulling ahead are the ones connecting the dots — across data, channels and the full customer journey. This playbook explores how to implement this connected strategy.

Partner Content

Playbook | Beauty Retail in the Age of Connected Commerce

As beauty shoppers move fluidly between screens, stores, and AI-powered search, the brands pulling ahead are the ones connecting the dots — across data, channels and the full customer journey. This playbook explores how to implement this connected strategy.


Entrepreneurship

How Some Founders Are Redefining Fashion’s Idea of Success

As the pipeline to scaling a fashion business grows more precarious, some designers are ditching the pursuit of global prestige in favour of a slower approach to growth they say is more sustainable — and more fulfilling.

Entrepreneurship

How Some Founders Are Redefining Fashion’s Idea of Success

As the pipeline to scaling a fashion business grows more precarious, some designers are ditching the pursuit of global prestige in favour of a slower approach to growth they say is more sustainable — and more fulfilling.


Retail

Allbirds to Be Bought by American Exchange for $39 Million

The brand management group, whose portfolio and licensing partnerships include labels like Aerosoles and Ed Hardy, has agreed to buy all assets and intellectual property of the once-buzzy footwear brand.

Retail

Allbirds to Be Bought by American Exchange for $39 Million

The brand management group, whose portfolio and licensing partnerships include labels like Aerosoles and Ed Hardy, has agreed to buy all assets and intellectual property of the once-buzzy footwear brand.


Partner Content

Monos’ Strategy for Loyalty Beyond the Suitcase

From suitcases to experiential retail, luggage specialist Monos is expanding its footprint beyond travel to build community and cultural relevance along the way. Here, BoF sits down with its co-founder and CEO, Victor Tam, to learn more.

Partner Content

Monos’ Strategy for Loyalty Beyond the Suitcase

From suitcases to experiential retail, luggage specialist Monos is expanding its footprint beyond travel to build community and cultural relevance along the way. Here, BoF sits down with its co-founder and CEO, Victor Tam, to learn more.


Beauty

Glossier Appoints New CMO

Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.

Beauty

Glossier Appoints New CMO

Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.


Luxury

A Tall To-Do List for New TAG Heuer CEO; Richemont’s Survival Recipe

New CEO Béatrice Goasglas’s experience in client relations and the US market will be put to the test at LVMH’s biggest watch brand TAG Heuer. Plus, a sit-down with two Richemont veterans Jaeger-LeCoultre CEO Jérôme Lambert and A. Lange & Söhne CEO Wilhelm Schmid.

Luxury

A Tall To-Do List for New TAG Heuer CEO; Richemont’s Survival Recipe

New CEO Béatrice Goasglas’s experience in client relations and the US market will be put to the test at LVMH’s biggest watch brand TAG Heuer. Plus, a sit-down with two Richemont veterans Jaeger-LeCoultre CEO Jérôme Lambert and A. Lange & Söhne CEO Wilhelm Schmid.


Beauty

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.

Beauty

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.


Retail

Can Lake Translate Success in Sleepwear Outside the Bedroom?

The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category

Retail

Can Lake Translate Success in Sleepwear Outside the Bedroom?

The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category


Sustainability

Exclusive: Shein Wants Brands to Use Its Supply Chain. Should They?

The fast-fashion giant is offering to let smaller labels plug directly into its famed on-demand manufacturing and global logistics network. But is the boost in speed worth the risk of putting operations in a competitor’s hands?

Sustainability

Exclusive: Shein Wants Brands to Use Its Supply Chain. Should They?

The fast-fashion giant is offering to let smaller labels plug directly into its famed on-demand manufacturing and global logistics network. But is the boost in speed worth the risk of putting operations in a competitor’s hands?


Beauty

Can Nars Keep Winning Complexion?

With its biggest launch in years, Nars is hoping to consolidate its reputation as a category leader in foundations and concealers. But the fight to stay on top has never been harder.

Beauty

Can Nars Keep Winning Complexion?

With its biggest launch in years, Nars is hoping to consolidate its reputation as a category leader in foundations and concealers. But the fight to stay on top has never been harder.