Skip to main content

direct-to-consumer

Media

What to Do When Reddit Turns on Your Brand

With the platform’s posts now shaping Google search and AI chatbot results, fashion brands need to listen to the site’s millions of users – even when they don’t like what they have to say.

Media

What to Do When Reddit Turns on Your Brand

With the platform’s posts now shaping Google search and AI chatbot results, fashion brands need to listen to the site’s millions of users – even when they don’t like what they have to say.


Retail

How Brands Avoid the Brick-and-Mortar Trap

Some retailers are closing stores after opening too many in the wake of the pandemic. Those that are plowing ahead are taking a more deliberate approach — even if it means waiting years for a spot on the perfect block to open up.

Retail

How Brands Avoid the Brick-and-Mortar Trap

Some retailers are closing stores after opening too many in the wake of the pandemic. Those that are plowing ahead are taking a more deliberate approach — even if it means waiting years for a spot on the perfect block to open up.


Sports

Gymshark’s Path to $1 Billion in Sales Leads Through the US

The UK fitness brand is on the cusp of reaching its billion-dollar sales target, and sees expanding in the US, where it’s about to open its first New York City store, as the surest route there.

Sports

Gymshark’s Path to $1 Billion in Sales Leads Through the US

The UK fitness brand is on the cusp of reaching its billion-dollar sales target, and sees expanding in the US, where it’s about to open its first New York City store, as the surest route there.


Retail

How Centring Community Kickstarted Kotn’s Growth

After growing a post-pandemic cult following and making a shift towards community-first brand building, the independent Egyptian-Canadian brand is now expanding its global footprint.

Retail

How Centring Community Kickstarted Kotn’s Growth

After growing a post-pandemic cult following and making a shift towards community-first brand building, the independent Egyptian-Canadian brand is now expanding its global footprint.


Retail

Williams-Sonoma Sues Quince Over Sales of ‘Dupe’ Products

The premium kitchenware brand is seeking triple damages and other remedies for false advertising and unfair competition.

Retail

Williams-Sonoma Sues Quince Over Sales of ‘Dupe’ Products

The premium kitchenware brand is seeking triple damages and other remedies for false advertising and unfair competition.


Beauty

Can Beauty Devices Bring the Medspa Home?

SharkNinja’s latest innovation, the Facialpro Glow, mimics in-office aesthetic treatments. Like competitors Omnilux or Medicube, its parent company hopes to entice consumers to take procedures into their own hands.

Beauty

Can Beauty Devices Bring the Medspa Home?

SharkNinja’s latest innovation, the Facialpro Glow, mimics in-office aesthetic treatments. Like competitors Omnilux or Medicube, its parent company hopes to entice consumers to take procedures into their own hands.


Beauty

Exclusive: Aritzia’s Shiny New Beauty Partner

The Canadian retailer is collaborating with body care label Salt & Stone to launch an exclusive collection — and apply its accessible, quiet luxury proposition to a whole new category.

Beauty

Exclusive: Aritzia’s Shiny New Beauty Partner

The Canadian retailer is collaborating with body care label Salt & Stone to launch an exclusive collection — and apply its accessible, quiet luxury proposition to a whole new category.


Beauty

Pamela Anderson’s Sonsie Skin Care Appoints New CEO

Kailey Bradt, a chemical engineer who founded the waterless hair care label Susteau, assumes the position effective immediately, with an eye on innovative product development and refining its marketing.

Beauty

Pamela Anderson’s Sonsie Skin Care Appoints New CEO

Kailey Bradt, a chemical engineer who founded the waterless hair care label Susteau, assumes the position effective immediately, with an eye on innovative product development and refining its marketing.


Beauty

A Beauty Editor’s Vision of Luxury Pet Care: Biche

Biche, a label founded by Highsnobiety’s Alexandra Pauly, will sell a duo of fine fragrance-infused dog grooming products, and has closed a pre-seed funding round led by executives from Europerfumes.

Beauty

A Beauty Editor’s Vision of Luxury Pet Care: Biche

Biche, a label founded by Highsnobiety’s Alexandra Pauly, will sell a duo of fine fragrance-infused dog grooming products, and has closed a pre-seed funding round led by executives from Europerfumes.


Beauty

Olaplex Acquires Biotech Firm Purvala

In its first-ever acquisition, the hair care brand has purchased a biotechnology laboratory founded by an MIT professor to further its research and development capabilities.

Beauty

Olaplex Acquires Biotech Firm Purvala

In its first-ever acquisition, the hair care brand has purchased a biotechnology laboratory founded by an MIT professor to further its research and development capabilities.


Beauty

A Star Was Born. Can It Happen Again?

Starface co-founder Julie Schott knew her latest product — and, hopefully, the brand’s next hero — was a hit when she heard they were getting shoplifted from drugstores.

Beauty

A Star Was Born. Can It Happen Again?

Starface co-founder Julie Schott knew her latest product — and, hopefully, the brand’s next hero — was a hit when she heard they were getting shoplifted from drugstores.


Retail

Dairy Boy Brings a Connecticut Farmhouse to Soho

The influencer Paige Lorenze opened her third pop-up in New York City over the weekend, selling fleeces, barn jackets and more to thousands of fans who have bought into her Gen-Z-friendly vision of New England-inspired Americana.

Retail

Dairy Boy Brings a Connecticut Farmhouse to Soho

The influencer Paige Lorenze opened her third pop-up in New York City over the weekend, selling fleeces, barn jackets and more to thousands of fans who have bought into her Gen-Z-friendly vision of New England-inspired Americana.