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Beauty

Can a Shaving Company Teach Girl Scouts About Confidence?

Flamingo, a brand under the Harry’s shaving umbrella, debuts a Merit Badge with the Girl Scouts of the USA for “body appreciation.”

Beauty

Can a Shaving Company Teach Girl Scouts About Confidence?

Flamingo, a brand under the Harry’s shaving umbrella, debuts a Merit Badge with the Girl Scouts of the USA for “body appreciation.”


Retail

Eyewear Is Booming, But It’s Not Just About Tech

Once an afterthought, the category is now growing faster than handbags and apparel thanks to accessible pricing, distinct aesthetics and glasses brands that prioritise identity over gimmicks.

Retail

Eyewear Is Booming, But It’s Not Just About Tech

Once an afterthought, the category is now growing faster than handbags and apparel thanks to accessible pricing, distinct aesthetics and glasses brands that prioritise identity over gimmicks.


Beauty

Il Makiage Owner Oddity to Launch New Brand, Lifts Full-Year Outlook

The US company’s net revenue grew 25% in the second quarter 2025 as it gears up to launch a new dermatological skin and body brand in the fall.

Beauty

Il Makiage Owner Oddity to Launch New Brand, Lifts Full-Year Outlook

The US company’s net revenue grew 25% in the second quarter 2025 as it gears up to launch a new dermatological skin and body brand in the fall.


Retail

Exclusive: Denim Tears Is Levelling Up

With ‘tens of millions’ in annual sales, Tremaine Emory’s buzzed-about New York label is in expansion mode.

Retail

Exclusive: Denim Tears Is Levelling Up

With ‘tens of millions’ in annual sales, Tremaine Emory’s buzzed-about New York label is in expansion mode.


Beauty

Beauty Retailers Race to Redefine the Rules of Engagement

As online marketplaces grow, speciality and mass retailers face mounting pressure. With assortments blending and channels blurring, standing out is only getting harder.

Beauty

Beauty Retailers Race to Redefine the Rules of Engagement

As online marketplaces grow, speciality and mass retailers face mounting pressure. With assortments blending and channels blurring, standing out is only getting harder.


Beauty

The End of the Founder-Led Era

Over the last decade, an avalanche of brands with public-facing founders emerged. While a prominent founder can propel growth, customers use other factors to assess whether a brand is suited to their needs, according The State of Fashion: Beauty Volume 2.

Beauty

The End of the Founder-Led Era

Over the last decade, an avalanche of brands with public-facing founders emerged. While a prominent founder can propel growth, customers use other factors to assess whether a brand is suited to their needs, according The State of Fashion: Beauty Volume 2.


Beauty

How Kiko Milano Built Pricing Power

The Italian cosmetics giant has deftly engineered a premiumisation strategy, and has elevated its distribution, product selection and points of differentiation, heavily reducing discounts and promotions in the process. Chief executive Simone Dominici explained how it deployed its strategy in The State of Fashion: Beauty Volume 2.

Beauty

How Kiko Milano Built Pricing Power

The Italian cosmetics giant has deftly engineered a premiumisation strategy, and has elevated its distribution, product selection and points of differentiation, heavily reducing discounts and promotions in the process. Chief executive Simone Dominici explained how it deployed its strategy in The State of Fashion: Beauty Volume 2.


Partner Content

BoF Insights | The New Era of Fashion E-Commerce

Based on a proprietary survey of fashion shoppers across the EU5 — those in the UK, Germany, France Italy and Spain — and BoF Insights intelligence, this new report, developed in collaboration with Amazon Fashion & Sports in Europe, reveals how fashion brands can meet rising customer expectations and nurture long-term loyalty in an increasingly competitive online retail landscape.

Partner Content

BoF Insights | The New Era of Fashion E-Commerce

Based on a proprietary survey of fashion shoppers across the EU5 — those in the UK, Germany, France Italy and Spain — and BoF Insights intelligence, this new report, developed in collaboration with Amazon Fashion & Sports in Europe, reveals how fashion brands can meet rising customer expectations and nurture long-term loyalty in an increasingly competitive online retail landscape.


Beauty

Beautycounter Would Like To Reintroduce Itself

Back under the ownership of founder Gregg Renfrew, the beauty label will relaunch on June 25 as Counter, keeping its clean formulations and giving up its MLM-style compensation model in favor of “community commerce.” Renfrew talks exclusively to The Business of Beauty about her vision for the new brand.

Beauty

Beautycounter Would Like To Reintroduce Itself

Back under the ownership of founder Gregg Renfrew, the beauty label will relaunch on June 25 as Counter, keeping its clean formulations and giving up its MLM-style compensation model in favor of “community commerce.” Renfrew talks exclusively to The Business of Beauty about her vision for the new brand.


Marketing

Why DTC Is Finally Investing in Brand Marketing

Digitally native brands that were once known for rampant social media ads — from Rothy’s to Everlane — are going all in on storytelling that boosts loyalty and creates long term sales growth.

Marketing

Why DTC Is Finally Investing in Brand Marketing

Digitally native brands that were once known for rampant social media ads — from Rothy’s to Everlane — are going all in on storytelling that boosts loyalty and creates long term sales growth.


Beauty

Quince Enters the Beauty Marketplace

The DTC e-tailer announced The Beauty Atelier by Quince, which will sell skincare products from brands like Augustinus Bader and 111Skin, and reflects an industry-wide effort for beauty stores to open marketplaces of their own.

Beauty

Quince Enters the Beauty Marketplace

The DTC e-tailer announced The Beauty Atelier by Quince, which will sell skincare products from brands like Augustinus Bader and 111Skin, and reflects an industry-wide effort for beauty stores to open marketplaces of their own.


Retail

Why Are There So Many Luggage Brands?

Tourists have their pick of suitcases at every price point, thanks to low barriers to entry and a travel boom that’s inflated the category’s sales year after year. But amid signs demand has peaked, it’ll take more than a Shopify storefront and slick branding to succeed.

Retail

Why Are There So Many Luggage Brands?

Tourists have their pick of suitcases at every price point, thanks to low barriers to entry and a travel boom that’s inflated the category’s sales year after year. But amid signs demand has peaked, it’ll take more than a Shopify storefront and slick branding to succeed.