Perelel Expands C-Suite, Tapping Rare Beauty’s CMO
Known for its prenatal vitamins, the wellness label has hired Rare Beauty's Ashley Murphy as its chief marketing officer, while Anjelika Temple moves into the chief creative officer role.
direct-to-consumer
Beauty
Beautycounter Would Like To Reintroduce Itself
Back under the ownership of founder Gregg Renfrew, the beauty label will relaunch on June 25 as Counter, keeping its clean formulations and giving up its MLM-style compensation model in favor of “community commerce.” Renfrew talks exclusively to The Business of Beauty about her vision for the new brand.
Beautycounter Would Like To Reintroduce Itself
Back under the ownership of founder Gregg Renfrew, the beauty label will relaunch on June 25 as Counter, keeping its clean formulations and giving up its MLM-style compensation model in favor of “community commerce.” Renfrew talks exclusively to The Business of Beauty about her vision for the new brand.
Marketing
Why DTC Is Finally Investing in Brand Marketing
Digitally native brands that were once known for rampant social media ads — from Rothy’s to Everlane — are going all in on storytelling that boosts loyalty and creates long term sales growth.
Why DTC Is Finally Investing in Brand Marketing
Digitally native brands that were once known for rampant social media ads — from Rothy’s to Everlane — are going all in on storytelling that boosts loyalty and creates long term sales growth.
Beauty
Quince Enters the Beauty Marketplace
The DTC e-tailer announced The Beauty Atelier by Quince, which will sell skincare products from brands like Augustinus Bader and 111Skin, and reflects an industry-wide effort for beauty stores to open marketplaces of their own.
Quince Enters the Beauty Marketplace
The DTC e-tailer announced The Beauty Atelier by Quince, which will sell skincare products from brands like Augustinus Bader and 111Skin, and reflects an industry-wide effort for beauty stores to open marketplaces of their own.
Retail
Why Are There So Many Luggage Brands?
Tourists have their pick of suitcases at every price point, thanks to low barriers to entry and a travel boom that’s inflated the category’s sales year after year. But amid signs demand has peaked, it’ll take more than a Shopify storefront and slick branding to succeed.
Why Are There So Many Luggage Brands?
Tourists have their pick of suitcases at every price point, thanks to low barriers to entry and a travel boom that’s inflated the category’s sales year after year. But amid signs demand has peaked, it’ll take more than a Shopify storefront and slick branding to succeed.
Retail
The Increasingly Popular Solve to Fashion’s Wholesale Woes
A challenging wholesale environment is pushing more fashion brands to sell on marketplaces where they directly fulfil customers orders. But the model requires a higher level of collaboration between brands and retailers to make it a mutually beneficial investment.
The Increasingly Popular Solve to Fashion’s Wholesale Woes
A challenging wholesale environment is pushing more fashion brands to sell on marketplaces where they directly fulfil customers orders. But the model requires a higher level of collaboration between brands and retailers to make it a mutually beneficial investment.
Beauty
Glossier Needs More Than ‘You’ to Grow
The 11 year-old beauty brand has seen success with its fragrance franchise — which adds a new scent, Fleur, this month — but is focused on building multiple categories to broaden its appeal.
Glossier Needs More Than ‘You’ to Grow
The 11 year-old beauty brand has seen success with its fragrance franchise — which adds a new scent, Fleur, this month — but is focused on building multiple categories to broaden its appeal.
Partner Content
How Luggage Brand Monos Is Capturing Consumer Attention and Trust
As premium luggage brand Monos looks to expand its retail footprint in the US while cementing itself as a key player in the luggage space with a campaign featuring Academy Award winner Adrien Brody, BoF sits down with Monos co-founder and CEO Victor Tam to learn how the brand is communicating value to its customers.
How Luggage Brand Monos Is Capturing Consumer Attention and Trust
As premium luggage brand Monos looks to expand its retail footprint in the US while cementing itself as a key player in the luggage space with a campaign featuring Academy Award winner Adrien Brody, BoF sits down with Monos co-founder and CEO Victor Tam to learn how the brand is communicating value to its customers.
Luxury
Op-Ed | Can Ralph Lauren and Coach Reboot American Luxury?
As European luxury giants’ dramatic price hikes have turned off many consumers, American players are reaping the benefits.
Op-Ed | Can Ralph Lauren and Coach Reboot American Luxury?
As European luxury giants’ dramatic price hikes have turned off many consumers, American players are reaping the benefits.
Beauty
The Hot Competition Behind Heatless Curls
The pursuit of loose, wavy curls with the promise of less heat damage is driving intense competition in the hair tools space, thanks to innovations from brands like Dyson and TikTok-fueled demand for new products and processes.
The Hot Competition Behind Heatless Curls
The pursuit of loose, wavy curls with the promise of less heat damage is driving intense competition in the hair tools space, thanks to innovations from brands like Dyson and TikTok-fueled demand for new products and processes.
Beauty
How Crown Affair Became the Queen of It-Girl Hair Care
Dianna Cohen and Elaine Choi have built an insider favourite haircare label with signature products like the hair towel and brush-applied dry shampoo. Armed with a new funding round, they want to bring the brand to the masses.
How Crown Affair Became the Queen of It-Girl Hair Care
Dianna Cohen and Elaine Choi have built an insider favourite haircare label with signature products like the hair towel and brush-applied dry shampoo. Armed with a new funding round, they want to bring the brand to the masses.
Retail
How Emerging Brands Can Solve the Wholesale Puzzle
Partnering with department stores and boutiques used to be the first and sometimes only option for new labels to break though. Today, that path often winds through Shopify and Instagram first, but multi-brand retailers still have an important role to play.
How Emerging Brands Can Solve the Wholesale Puzzle
Partnering with department stores and boutiques used to be the first and sometimes only option for new labels to break though. Today, that path often winds through Shopify and Instagram first, but multi-brand retailers still have an important role to play.
Partner Content
At Cybex, Innovating Baby and Juvenile Gear for Next Generation Parents
As Millennials and older Gen-Z consumers embrace parenthood, their shopping preferences are extending into traditionally functional categories. BoF hears from CYBEX founder Martin Pos and its CEO Johannes Schlamminger on how the business is innovating baby gear to meet those demands.
At Cybex, Innovating Baby and Juvenile Gear for Next Generation Parents
As Millennials and older Gen-Z consumers embrace parenthood, their shopping preferences are extending into traditionally functional categories. BoF hears from CYBEX founder Martin Pos and its CEO Johannes Schlamminger on how the business is innovating baby gear to meet those demands.
The News in Brief
Swiss Watch Exports Grow for Fourth Month, Overcoming US Slump
Exports in August were buoyed by China and Japan, despite a sharp decline in shipments to the US.
Alexandre Arnault Joins Nike’s Board of Directors
The LVMH executive joins Nike’s board as the sportswear giant prepares to be removed from the S&P 100 index after nearly two decades.
Matthieu Blazy, Sarah Burton, Haider Ackermann Among Nominees for BFC Designer of the Year
The Fashion Awards ceremony, set for Nov. 30, will also recognise the BFC’s second Vanguard award recipient, recognising emerging British design talent.
Supergoop Announces Chief Commercial Officer
The sunscreen label has appointed former Coty executive Jamie Parker to the newly created role as it gears up to become a “global skin health company.”
Mytheresa Owner’s Sales Rise as Ultra Wealthy Keep Shopping
LuxExperience posted a rise in sales as the luxury multibrand platform’s strategy of catering to the ultra wealthy helped it navigate a difficult environment for high-end fashion.
The Independents Acquires Production Studio Smuggler
The global collective has brought film studio Smuggler under its umbrella to bolster its entertainment capabilities.
L’Oréal Steals French Stock Market Crown From LVMH
The cosmetics group became France’s most valuable listed company on Tuesday, the first time since 2017 that a non-luxury company has claimed the top spot at the end of a trading day.