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Direct-to-Consumer

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Luxury

What Makes Madison Avenue Work

The renaissance of the Upper East Side shopping district reflects a broader shift in how brands are rethinking their retail strategies, prioritising affluent neighbourhoods where loyal customers live and dine.

Luxury

What Makes Madison Avenue Work

The renaissance of the Upper East Side shopping district reflects a broader shift in how brands are rethinking their retail strategies, prioritising affluent neighbourhoods where loyal customers live and dine.


Beauty

Are There Too Many Beauty Sales?

As Prime Day stretches into Prime Week, and retailers crowd the calendar with overlapping promotions, beauty brands are rethinking how to discount without eroding their long-term value.

Beauty

Are There Too Many Beauty Sales?

As Prime Day stretches into Prime Week, and retailers crowd the calendar with overlapping promotions, beauty brands are rethinking how to discount without eroding their long-term value.


Beauty

Glossier’s Plan to Reignite Its Marketing Magic

As the beleagured Millennial beauty brand works on its turnaround, a campaign in partnership with the New York City Tourism Board recalls its early marketing stunts.

Beauty

Glossier’s Plan to Reignite Its Marketing Magic

As the beleagured Millennial beauty brand works on its turnaround, a campaign in partnership with the New York City Tourism Board recalls its early marketing stunts.


Beauty

How a Veteran Beauty Founder Plans to Win Gen Z

Gregg Renfrew, who launched Counter after buying Beautycounter out of foreclosure, is back with a new brand aimed at getting young shoppers excited about “clean” beauty. 

Beauty

How a Veteran Beauty Founder Plans to Win Gen Z

Gregg Renfrew, who launched Counter after buying Beautycounter out of foreclosure, is back with a new brand aimed at getting young shoppers excited about “clean” beauty. 


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Retail

Reformation Files for IPO, Touting 20 Straight Quarters of Double-Digit Growth

The direct-to-consumer pioneer is heading to Wall Street after surpassing $500 million in annual sales, betting investors will embrace a profitable premium fashion brand.

Retail

Reformation Files for IPO, Touting 20 Straight Quarters of Double-Digit Growth

The direct-to-consumer pioneer is heading to Wall Street after surpassing $500 million in annual sales, betting investors will embrace a profitable premium fashion brand.


Beauty

How a Magazine Becomes a Lifestyle Brand

Kinfolk, the quintessential Millennial lifestyle quarterly, is betting it can translate its aspirational aesthetics into a multicategory consumer brand — starting with a fragrance line and a new Manhattan pop-up.

Beauty

How a Magazine Becomes a Lifestyle Brand

Kinfolk, the quintessential Millennial lifestyle quarterly, is betting it can translate its aspirational aesthetics into a multicategory consumer brand — starting with a fragrance line and a new Manhattan pop-up.


Retail

Report: Reformation Eyes IPO This Summer

The womenswear label may file for an initial public offering as soon as next week, on track to go public in July, The Wall Street Journal reported.

Retail

Report: Reformation Eyes IPO This Summer

The womenswear label may file for an initial public offering as soon as next week, on track to go public in July, The Wall Street Journal reported.


Retail

The TikTok-Savvy Activewear Brands Stealing Market Share

A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon.

Retail

The TikTok-Savvy Activewear Brands Stealing Market Share

A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon.


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Partner Content

The Business of Beauty and Front Row Convene Beauty Leaders in New York

Executives from Kenvue, Olfactory NYC, Soshe Beauty, Weleda, Jane Iredale, YSE Beauty, Odele and more gathered at Sadelle’s in New York City to discuss what it means to build a commerce strategy that connects the dots between discovery, conversion and growth.

Partner Content

The Business of Beauty and Front Row Convene Beauty Leaders in New York

Executives from Kenvue, Olfactory NYC, Soshe Beauty, Weleda, Jane Iredale, YSE Beauty, Odele and more gathered at Sadelle’s in New York City to discuss what it means to build a commerce strategy that connects the dots between discovery, conversion and growth.


Luxury

How Challenger Brands Are Seizing the Jewellery Opportunity

As jewellery continues to outperform the wider luxury market, a wave of independent labels is muscling in on territory traditionally dominated by the biggest players, building brand authority through art fairs, flagship stores and high jewellery offerings.

Luxury

How Challenger Brands Are Seizing the Jewellery Opportunity

As jewellery continues to outperform the wider luxury market, a wave of independent labels is muscling in on territory traditionally dominated by the biggest players, building brand authority through art fairs, flagship stores and high jewellery offerings.


Sustainability

Has Fashion’s Exploitative Business Model Gotten Worse?

A new report finds suppliers and workers are absorbing the industry’s relentless push for lower prices more than ever before, while Shein’s acquisition of Everlane underscores how fashion’ current growth model still remains deeply at odds with sustainability.

Sustainability

Has Fashion’s Exploitative Business Model Gotten Worse?

A new report finds suppliers and workers are absorbing the industry’s relentless push for lower prices more than ever before, while Shein’s acquisition of Everlane underscores how fashion’ current growth model still remains deeply at odds with sustainability.


Retail

Shein’s Everlane Acquisition, Explained

It’s official: The fallen direct-to-consumer darling known for ‘radical transparency’ is being bought by fast-fashion behemoth Shein. BoF dissects the deal and what it means for the millennial DTC playbook, sustainable fashion and more.

Retail

Shein’s Everlane Acquisition, Explained

It’s official: The fallen direct-to-consumer darling known for ‘radical transparency’ is being bought by fast-fashion behemoth Shein. BoF dissects the deal and what it means for the millennial DTC playbook, sustainable fashion and more.