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How to Respond to Redundancy as a Fashion Employee

BoF spoke to fashion HR managers, career coaches and an employment lawyer to share advice on how to navigate the experience, better understand the legalities of the situation and optimise your next career steps.


Why Amazon Fashion Should Buy Farfetch

This week BoF reported that Farfetch is seeking a ‘white knight’ to avoid collapse. A deal with Amazon could be the answer, writes Imran Amed.


The Year Ahead: Why Brand Marketing in 2024 May Reclaim Its Glory Days

The State of Fashion 2024 explores the potentially elevated role that brand marketing will play as competition for consumer attention and loyalty intensifies across the fashion industry.


The Business of Beauty Haul of Fame: The Smell of Success

Scenting ultra-exclusive events is beauty’s next big branding opportunity.


Dior: How to Build a Long-Term Brand Image

Dior veteran Olivier Bialobos has balanced heritage, innovation and unprecedented scale as he steered communications through the tenures of a succession of designers and three CEOS. "Desirability — not just visibility— has to be the target," he told BoF in The State of Fashion 2024.


The Year Ahead: Why Fashion Can No Longer Ignore the Climate Crisis

The State of Fashion 2024 explores how the frequency and intensity of extreme weather-related events are leaving the industry’s value chain increasingly vulnerable.


Gstaad Guy: Inside the Niche Social Media World of the 1%

For The State of Fashion 2024, trailblazing influencer Gstaad Guy’s online parodies of the ultra-wealthy highlights how a niche genre of influencer marketing is helping to inject newness into how brands connect with customers.


The Year Ahead: Fashion Executives Brace For Unsettling Times

According to The State of Fashion 2024, a potentially volatile global economy and geopolitical tensions in the coming months could further dent consumer confidence in key markets, requiring fashion brands, retailers and suppliers to bolster contingency planning and double down on operating efficiencies, among other measures.


The Business of Beauty Haul of Fame: Vacation Brings Back Orange Gelée

The ‘90s-inpsired sunscreen brand brings back a cult classic, and more industry news.


BoF Masterclass | The State of Fashion 2024

BoF’s Imran Amed and McKinsey’s Achim Berg unpack what opportunities and challenges businesses should look out for in the year ahead.


The State of Fashion 2024: Riding Out the Storm

The eighth annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals an industry navigating deep uncertainty. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.


Inside BoF’s Lululemon Investigation

At the Vancouver-based yoga lifestyle juggernaut, being Black is ‘off brand,’ according to months of reporting by BoF’s Sheena Butler-Young.