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Creating Cultural Moments in the Age of Algorithms

Can Gap create mass cultural relevance in a fragmented world? This week’s Grammys and Edward Enninful’s final Vogue cover may offer lessons for the brand’s new creative head Zac Posen, writes Imran Amed.



BoF Masterclass | Selling Luxury to the 1%

Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “How Brands Sell Luxury to the 1%”.


Marc Jacobs: Wayward in Wonderland

At a quirky runway show ahead of New York Fashion Week, it was as if Mary Weiss of the Shangri-Las had found her way to Tokyo and sat down to share a Marlboro with Rei Kawakubo.


VICs: How the Super Rich Want To Shop

Imran Amed shares 4 key takeaways from our BoF Professional Case Study, ‘Selling Luxury to the 1%.’



Why Big Brands Are Pushing Back Against Sustainability Regulations

Fashion companies argue proposed government mandates for greater supply chain transparency are ‘impractical.’ They shouldn’t be, writes Kenneth P. Pucker.


The Business of Beauty Haul of Fame: La Vie en Rosé

Pink hair anxiety and the mascara arms race.


Different Takes on Future Perfect at Fendi and Maison Margiela

Kim Jones finds optimism in the sleek and silvery. For John Galliano, there’s magic in moonlight.


Haute Couture Gets Real. Or Does It?

A couple of days in Paris paraded some fabulous solutions to those perennial questions.


Simone Rocha’s Take on Jean Paul Gaultier

What do you get when you fuse an Irish-Chinese pagan feminist with a French couture house? Ask Simone Rocha. She’s the latest ‘guest‘ designer to be invited by Jean Paul Gaultier to bring her own spin to his remarkable legacy.


21st Century Frocks: Couture Week Opens in Paris

Schiaparelli and Dior highlight day one with varying degrees of success.