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Oops! We Shaved It Again

After some false alarms, the bikini line lives another day — thanks to Gen Z consumers.


For Canadians, Trump’s ‘51st State’ Talk Is No Joke

Tariffs and talk of territorial conquest won’t stop with America’s northern neighbour. The fashion industry should be watching how Canada pushes back, and think about how they might respond should Trump’s attention turn to them, writes Imran Amed.


Why Universities Are Becoming Beauty Schools

From Ivies to art institutes, more colleges than ever offer classes on the beauty industry. Here’s why makeup is becoming an academic pursuit, and how beauty brands can leverage the movement for new customer acquisition.


5 Brands That Dominated the Social Conversation During Paris Fashion Week

While critics may have hailed Tom Ford and Givenchy as standout moments of the season, new analysis from BoF INSIGHTS PULSE says Schiaparelli, Coperni and Chanel led the user-generated conversation on social media during Paris Fashion Week.


Did Fashion Learn Anything from Covid?

Many in the industry vowed early in the pandemic to slow down, reduce waste and implement change. Somehow, we wound up right back where we started, writes Imran Amed.


Building a Better Beauty CEO

As more beauty brands restructure or get acquired, their employees feel increasingly anxious. One chief executive says it doesn’t have to be that way.


Will Gucci’s Demna Strategy Work?

The financial markets and fashion fans on social media have rejected Kering’s bet on the zeitgeist-shaping Balenciaga designer to revive its ailing flagship. BoF’s Imran Amed has a different view.


When Every Product Launch Is a Holiday

There’s a reason so many brands celebrate holidays like National Lash Day or National Fragrance Day — and he lives in North Dakota.


Top 10 Shows of the Season

Duran Lantink leads BoF’s list of best shows from the Autumn/Winter 2025 season.


Paris Day Nine: Fashion Is a Kitchen, Not a Laboratory

The importance of a recipe — not a formula — was on display at Chanel, Miu Miu and Saint Laurent on the last day of Paris Fashion Week.


5 Brands That Dominated the Social Conversation During Milan Fashion Week

DSquared2, Moschino and Versace led the user-generated conversation on social media during Milan Fashion Week according to BoF's new social intelligence tool BoF INSIGHTS PULSE, powered by Quilt.AI.


Paris Day Eight: The Case for Intimacy

A heightened sense of intimacy ran through shows as varied as Sacai and Louis Vuitton on the eighth day of Paris Fashion Week.