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H&M Makes London Fashion Week Return Amid Brand Revamp

The brand’s first runway show in seven years marks its latest effort to demonstrate its fashion chops, as it struggles to carve out a distinct position in a crowded market.


Can New York Fashion Meet the Moment?

At New York Fashion Week, designers offered aesthetic antidotes to a troubled time with everything from chic sobriety to take-no-prisoners glamour, writes Lynn Yaeger.


At New York Fashion Week, Brands Focused on What Sells

At a moment of flux for the challenged luxury industry — and New York Fashion Week itself — designers focused on commerciality and clienteling.


An International Cure for Fashion Week FOMO

Fashion critic and influencer Elias Medini, known to followers as Lyas, is taking his free fashion show watch party to London and Milan — this time with official sponsors, including the British Fashion Council and MAC Cosmetics.


Fashion’s Month of Creative Change Kicks off in New York

Three New York brands — Proenza Schouler, Area and 3.1 Phillip Lim — have new creative directors. What will it take to make it work?


Tough Choices for Armani’s Heirs

The designer’s will unexpectedly called for his brand to be sold or file for an IPO. With the luxury sector in a slump, neither option looks particularly appealing right now, writes Imran Amed.


Tinder Swipes Right on Fragrance

LoveShackFancy partnered with the dating platform to launch its new perfume, Secret Crush, founder Rebecca Hessel Cohen exclusively told The Business of Beauty. Tinder says it’s just the beginning of beauty’s “big integration” into the app.


Stealth Wealth Is Done. Meet ‘Rushed Wealth.’

Piece-y blowouts and one-coat nails are the latest beauty signal of the rich and privileged.


BoF Masterclass | The New Rules for Getting Acquired

Watch on demand a BoF Professional Masterclass that explores the topic in our latest report, “The New Rules for Getting Acquired.”


Where TikTok Beauty Meets MAHA: ‘Dorm Water’

The latest trend on TikTok has college coeds fearful that their showers are ruining their hair. Naturally, the beauty industry is here to help.


How I Became… Reformation’s Chief Sustainability Officer

Kathleen Talbot began her career researching food systems and teaching sustainability, before rising to the C-suite at Reformation by prioritising mission over industry. Now, she shares her career advice.


Introducing The Brain of Fashion

The Business of Fashion’s new generative AI tool, trained exclusively on our deep archive of trusted journalism and intelligence, developed in partnership with Quilt AI. Today, we’re inviting our BoF Professional community to test it in beta mode.