Member Exclusives
Why Jude Bellingham Is Calvin Klein’s New Star
The British footballer strips down for a smouldering new campaign, giving Calvin Klein another viral moment in the business of selling sex appeal.
The Executive Briefing: The Guide to Category Expansion; Inside Zara Home; Aspirational Babies
BoF breaks down what brands need to know about entering new categories. Plus, consumers swap artificial scarcity for the real thing and baby products become status symbols. Keep reading for your analysis of October’s top news.
How John Smedley Is Bringing Innovation to Luxury British Knitwear
The British label and knitwear supplier to other high-end brands is surviving by mixing heritage with innovation, from launching new designs to investing in the latest high-tech equipment.
With Six Rings, Stavros Karelis and Onassis Are Betting on ‘Cultural-Retail’ in Athens
The Machine-A founder is driving the Onassis Foundation’s entry into fashion. Its flagship project is set to open in December amid fresh cultural momentum and an influx of wealth in the Greek capital.
Decoding the Enigma of David Sims
His path, from early-90s upstart to one of the most prolific photographers in fashion, is no simple story, writes Tim Blanks.
You Can Finally Rent Chanel on Rent the Runway
In the first major initiative under new CEO Paige Thomas, the rental platform is rolling out a new collection of luxury bags, which will first be available exclusively to top-tier subscribers.
Can Ralph Lauren and Coach Keep Winning Even as US Spending Slows?
Earnings reports this week will offer clues about whether shoppers are turning to more accessible American brands as spending on European luxury cools.
The Risky Business of China’s Cultural Minefield
Offhand remarks by French football superstar Kylian Mbappé sparked a backlash from Chinese ‘netizens’ this week, leaving labels from On to Dior exposed in one of fashion’s most important markets.
Nike’s Impressive Speed Play
The launch of Nike’s new Vegum Run shoes exclusively in India lays a groundwork for a new production cycle that could give the brand a leg up in its different geographies moving forward.
Nanushka Struggles Amid Losses and Debt
The once-buzzy Hungarian label has closed all its stores and reduced head count to just 20 employees.
How Fashion Is Doing Business in the Middle East’s ‘New Reality’
The Gulf region is no longer the luxury bright spot it was at the start of the year. But brands and retailers are finding ways to navigate the complex and volatile terrain.
Inside Gucci’s Paris Palazzo, a Blueprint for Its Retail Revamp
The label’s new Avenue Montaigne flagship offers a first look at how CEO Francesca Bellettini and designer Demna plan to reinvent Gucci’s retail network as they seek to reverse a prolonged sales slump. ‘We are Italian so the concept had to scream Italy in its references,’ Bellettini told BoF.