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Full Coverage

The Business of Beauty’s executive editor unpacks how shifting ideals, new players and cultural movements are transforming the global beauty and wellness industries.
Beauty

How Big Can E.l.f. Get?

This week, Priya Rao wonders if the conglomerate’s hero brand can really be a multi-category proposition.


Beauty

Can the Creative Be Commercial?

This week, Priya Rao gets into the Isamaya Ffrench news, and why beauty should better prioritise innovation.


Beauty

We’re Never Getting Out of Pretty Prison

Hulu’s new exposé into the 2000s makeover show 'The Swan' arrives at an uncomfortable moment for an industry wedded to the idea of 'glowing up.'


Beauty

Are There Any New Ideas Anymore?

This week, Priya Rao dives into the rampant copycats in beauty — and no, she’s not talking about dupes.


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Beauty

The Tween Beauty Story Is Tired. Can We Move On?

This week, Priya Rao argues that Gen Alpha’s interest in cosmetics and skincare mirrors that of its predecessors,


Beauty

The 5 Reasons Why Beauty Has Never Been Tougher

This week, Priya Rao contemplates beauty’s latest disruptions.


Beauty

Kiko Milano’s American Dream

This week, Priya Rao has makeup on her mind, with the Italian beauty brand’s new Manhattan store, and recent launches from Fara Homidi and Gucci Westman.


Beauty

Inside Target’s Great Beauty Reset

This week, Priya Rao looks at the relaunch of the US mass retailer’s new shop-in-shops.


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Beauty

The Value of a Louis Vuitton Lipstick

This week, Priya Rao looks at private equity’s backlog, luxury’s dated beauty strategy and the ways brands hope to win over Gen Alpha.


Beauty

What Makes a Makeup Artist Brand Work?

This week, we have a conversation with Katie Jane Hughes about her upcoming retail launch and an explainer on a niche perfume drama.


Beauty

Post-Exit Founders on What Makes a Brand Worth Buying

This week, Daniela Morosini chats with post-exit founders about the unwritten rules strategics play by, and dives into the start of earnings season.


Beauty

Sephora Wants in on Serious Skincare. Medik8 Provides an Answer.

This week, we dive into the L’Oréal-owned skincare label’s cross-channel push and Estée Lauder’s collapsed sale news.