Full Coverage

Has ‘Euphoria’-Inspired Makeup Missed Its Moment?
This week, Priya Rao gets into the fate of maximalist beauty looks and LVMH’s latest update.

Has ‘Euphoria’-Inspired Makeup Missed Its Moment?
This week, Priya Rao gets into the fate of maximalist beauty looks and LVMH’s latest update.

Does Prestige Skincare Still Matter?
This week, Priya Rao gets into it all: moisturisers and serums, the Biebers’ Rhode collab and Nykaa x Deepika Padukone.

Does Prestige Skincare Still Matter?
This week, Priya Rao gets into it all: moisturisers and serums, the Biebers’ Rhode collab and Nykaa x Deepika Padukone.

What Beauty’s Richest Customers Want
Increasingly, beauty brands that target high-net-worth individuals are not competing against their Sephora shelfmates. They’re competing against luxury experiences or goods, like a stay at the Amangiri or a trip to a top plastic surgeon.

What Beauty’s Richest Customers Want
Increasingly, beauty brands that target high-net-worth individuals are not competing against their Sephora shelfmates. They’re competing against luxury experiences or goods, like a stay at the Amangiri or a trip to a top plastic surgeon.

The Week Beauty M&A Went Wild
This week, Priya Rao examines M&A mania and Alix Earle’s entry into skincare.

The Week Beauty M&A Went Wild
This week, Priya Rao examines M&A mania and Alix Earle’s entry into skincare.

Is Harper Beckham Beauty’s Next It Founder?
This week, Priya Rao examines Gen Alpha’s next big brand, Hiku.

Is Harper Beckham Beauty’s Next It Founder?
This week, Priya Rao examines Gen Alpha’s next big brand, Hiku.

For Beauty Brands, What’s a Department Store Worth?
In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.

For Beauty Brands, What’s a Department Store Worth?
In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.

Estée Lauder’s Surprise Acquisition, Explained
The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.

Estée Lauder’s Surprise Acquisition, Explained
The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.

How Big Can an ‘Indie’ Brand Get?
In Full Coverage, Priya Rao reports on two of the industry’s favourite young brands: Starface and Fara Homidi.

How Big Can an ‘Indie’ Brand Get?
In Full Coverage, Priya Rao reports on two of the industry’s favourite young brands: Starface and Fara Homidi.

Ulta Beauty’s Big Branding Play; Why Conglomerates Should Consolidate
In Full Coverage, Priya Rao looks at the Midwestern retailer’s attempts to be a brand destination, along with the dismal state of independent beauty.

Ulta Beauty’s Big Branding Play; Why Conglomerates Should Consolidate
In Full Coverage, Priya Rao looks at the Midwestern retailer’s attempts to be a brand destination, along with the dismal state of independent beauty.

Behind the Scenes at LVMH Beauty
In this edition of Full Coverage, Priya Rao is back on the luxury beat reporting on big moves at LVMH Beauty and how L’Oréal turned Valentino’s fragrance into a blockbuster.

Behind the Scenes at LVMH Beauty
In this edition of Full Coverage, Priya Rao is back on the luxury beat reporting on big moves at LVMH Beauty and how L’Oréal turned Valentino’s fragrance into a blockbuster.

Does Beauty Really Care About the Super Bowl?
While fashion brands have flocked to the big game for activations and sponsorships, cosmetics, skincare and hair care lines have largely sat on the sidelines.

Does Beauty Really Care About the Super Bowl?
While fashion brands have flocked to the big game for activations and sponsorships, cosmetics, skincare and hair care lines have largely sat on the sidelines.

A Tale of Two Makeup Artist-Led Brands; Where Is Harry Styles’ Pleasing?
This week, I look at the very different roads traveled by Pat McGrath and Charlotte Tilbury, wait with bated breath for Pleasing’s comeback and review LVMH’s beauty results.

A Tale of Two Makeup Artist-Led Brands; Where Is Harry Styles’ Pleasing?
This week, I look at the very different roads traveled by Pat McGrath and Charlotte Tilbury, wait with bated breath for Pleasing’s comeback and review LVMH’s beauty results.