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The Frayed Edge

BoF’s chief sustainability correspondent examines how to build a cleaner, fairer fashion system.
Sustainability

How to Take Sustainability Marketing Viral

Outerwear brand Arc’teryx piggybacked off a recent episode of the viral video series ‘Subway Takes’ to promote its latest circular design.

Sustainability

How to Take Sustainability Marketing Viral

Outerwear brand Arc’teryx piggybacked off a recent episode of the viral video series ‘Subway Takes’ to promote its latest circular design.


Sustainability

Why Small Brands Are Unhappy About the EU’s Newest Regulation

Owners of small businesses have taken to social media to complain about a new EU packaging rule they say creates costs and complexities they aren't equipped to handle. Here's what you need to know about it.

Sustainability

Why Small Brands Are Unhappy About the EU’s Newest Regulation

Owners of small businesses have taken to social media to complain about a new EU packaging rule they say creates costs and complexities they aren't equipped to handle. Here's what you need to know about it.


Sustainability

Why Fashion’s Economics Work Against Sustainable Brands

The industry’s underlying economics still make it difficult for more sustainable business models to compete. Brands that take responsibility for a garment’s full lifecycle, including what happens after it’s sold and then discarded, shoulder costs that others don’t.

Sustainability

Why Fashion’s Economics Work Against Sustainable Brands

The industry’s underlying economics still make it difficult for more sustainable business models to compete. Brands that take responsibility for a garment’s full lifecycle, including what happens after it’s sold and then discarded, shoulder costs that others don’t.


Sustainability

Will the US’ Forced Labour Tariffs Protect Workers?

The new duties’ focus on forced labour is widely seen as a pretext for the Trump administration to rebuild its tariff wall. But could they actually help address forced labour in fashion’s supply chain?

Sustainability

Will the US’ Forced Labour Tariffs Protect Workers?

The new duties’ focus on forced labour is widely seen as a pretext for the Trump administration to rebuild its tariff wall. But could they actually help address forced labour in fashion’s supply chain?


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Sustainability

Fashion Can’t Treat Climate Change as Just a Sustainability Problem

Fashion’s biggest sustainability challenges don’t exist in isolation. Increasingly, neither do the solutions.

Sustainability

Fashion Can’t Treat Climate Change as Just a Sustainability Problem

Fashion’s biggest sustainability challenges don’t exist in isolation. Increasingly, neither do the solutions.


Sustainability

What France’s Anti-Fast Fashion Law Means for Shein

The new legislation introduces advertising restrictions and financial penalties aimed squarely at ultra-fast fashion platforms like Shein and Temu while largely sparing European players such as Zara and H&M.

Sustainability

What France’s Anti-Fast Fashion Law Means for Shein

The new legislation introduces advertising restrictions and financial penalties aimed squarely at ultra-fast fashion platforms like Shein and Temu while largely sparing European players such as Zara and H&M.


Sustainability

Why Traceability Is Becoming a Business Requirement for Fashion Brands

With the US, EU and Canada introducing measures on forced labour in supply chains, traceability is no longer just a sustainability initiative but a necessity for market access.

Sustainability

Why Traceability Is Becoming a Business Requirement for Fashion Brands

With the US, EU and Canada introducing measures on forced labour in supply chains, traceability is no longer just a sustainability initiative but a necessity for market access.


Sustainability

The World Cup Is a Milestone Moment for Recycled Polyester

With a majority of team kits supplied by Nike, Adidas and Puma all incorporating textile-to-textile recycled polyester, the world’s most-watched sporting event is providing a showcase for the next-gen material's performance and growing use

Sustainability

The World Cup Is a Milestone Moment for Recycled Polyester

With a majority of team kits supplied by Nike, Adidas and Puma all incorporating textile-to-textile recycled polyester, the world’s most-watched sporting event is providing a showcase for the next-gen material's performance and growing use


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Sustainability

Has Fashion’s Exploitative Business Model Gotten Worse?

A new report finds suppliers and workers are absorbing the industry’s relentless push for lower prices more than ever before, while Shein’s acquisition of Everlane underscores how fashion’ current growth model still remains deeply at odds with sustainability.

Sustainability

Has Fashion’s Exploitative Business Model Gotten Worse?

A new report finds suppliers and workers are absorbing the industry’s relentless push for lower prices more than ever before, while Shein’s acquisition of Everlane underscores how fashion’ current growth model still remains deeply at odds with sustainability.


Sustainability

The Great Sustainability Rebrand

At this year’s Global Fashion Summit, the industry reframed sustainability around its financial value and presented it as a business survival strategy.

Sustainability

The Great Sustainability Rebrand

At this year’s Global Fashion Summit, the industry reframed sustainability around its financial value and presented it as a business survival strategy.


Sustainability

Why Fashion Is Still Stuck on Sustainability Double Standards

As the presence of PFAs in apparel comes into the spotlight, and ‘sustainable’ collaborations driven by overproduction hit the market, fashion’s definition of sustainability looks increasingly hard to defend.

Sustainability

Why Fashion Is Still Stuck on Sustainability Double Standards

As the presence of PFAs in apparel comes into the spotlight, and ‘sustainable’ collaborations driven by overproduction hit the market, fashion’s definition of sustainability looks increasingly hard to defend.


Sustainability

The Game of ‘Selling’ Sustainability

From H&M’s bid to draw shoppers in with its sustainable positioning, Shein’s new circularity study and a campaign showing athleisure can be made using clean energy, fashion is trying to figure out sustainability’s saleability.

Sustainability

The Game of ‘Selling’ Sustainability

From H&M’s bid to draw shoppers in with its sustainable positioning, Shein’s new circularity study and a campaign showing athleisure can be made using clean energy, fashion is trying to figure out sustainability’s saleability.